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Proposal of Business Strategy for the Establishment of an African Restaurant in Brno
ILogeme, Ijeoma ; Pavláková Dočekalová, Marie (referee) ; Škapa, Stanislav (advisor)
This Master's Thesis will delve into Porter's Five Forces framework, macroenvironment analysis, and SWOT Analysis because it relates to the study of introducing African cuisine to a foreign market. The thesis ambitions to offer insights into the underlying factors that contribute to the reluctance of people to embody African delicacies, in addition to discovering capacity enterprise possibilities in catering to African and non-African consumers. The proposed strategic method seeks to manage the limits to access the marketplace by gauging prospective customers' interests and options through a focused questionnaire and implementing a complete marketing plan to promote awareness and attraction to the restaurant. A feasibility evaluation will also be performed to mitigate business risks related to getting into small business in a foreign market.
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The Proposal for the Business Development Stratetegy of a Company Engaged in the Sale and Assembly of Sanitary Products
Šenkýř, Matěj ; MBA, David Matoušek, (referee) ; Bumberová, Veronika (advisor)
The master's thesis focuses on proposing the development of the current business strategy of a starting company dealing with the sale and installation of sanitary products in the Czech market. The theoretical part includes a literature review in the field of strategic management of the company, followed by selected analytical research methods used in the subsequent part of the thesis. The analytical section provides a practical approach to identifying gaps between the current setup of the starting company's elements and tactical activities and the owners' vision using GAP analysis, including an assessment of market attractiveness using Porter's Five Forces model and key factors of the general environment. The results of the conducted analyses are further summarized and elaborately analyzed using the SWOT method. Based on the criteria and in line with the vision, a suitable variant of the business strategy and changes leading to the achievement of the partners' vision and long-term success of the company in the market are selected in the proposal section. The proposed business strategy is elaborated to the level of action planning and budgeting for the proposed changes.
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Retail electricity price analysis
Chmelař, Šimon ; Zinecker, Marek (referee) ; Radil, Lukáš (advisor)
This thesis focuses on the analysis of electricity retail prices within the Czech Republic. In recent years, spot electricity prices have become a significant topic due to their high volatility, which was caused by market liberalization, geopolitical factors, and the gradual transition to sustainable energy sources. The aim of this work is to create a computational model for estimating the composition of various types of wholesale prices from the retail prices offered by electricity suppliers. The first part of the thesis summarizes the functioning of the wholesale electricity market, its components, and the types of electricity trading. The second part of the thesis focuses on compiling calculations using MATLAB software. By analyzing wholesale prices and prices offered by a certain supplier, it determines whether the supplier has secured at least the minimum part of the estimated consumption of its customers and is thus able to fulfill its obligations.
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IS/ICT Support of the Implementation of Strategy
Reslová, Monika ; Kozel, Vladimír (referee) ; Zich, Robert (advisor)
The target of the thesis is to propose an appropriate information system that ensures the implementation of the business strategy for the garden division of the company AGRO CS a.s. Specifically it targets evaluating the use of enterprise information systems and the application of business intelligence according to the information base describing the company's business strategy. The thesis is divided into three parts. The first one is the theoretical part that outlines the methods used for analysing the business strategy and the theory background about business strategy itself. It also contains information system theory. The second part, the analysis part, presents the company and is based on the theoretical part. It also implements methods used for analysing the business strategy and analysing the appropriateness of the use of EIS systems or business intelligence applications. In the last part, the proposal part, an appropriate EIS or BI system is chosen based on consultations, requirements and targets that are the outcome of the previous part.
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Strategic Management of Company Development
Vodičková, Sabina ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with strategic management of company development. The main purpose is suggestion of a strategic way to develop a small company. The aim of a theoretical part is to define an idea related to certain problematics, which helps in analytical and suggestional part of thesis. Analytical part has to define company potential and options of a work suggestions. The last part of diploma thesis is about formulation strategic measures which leads up to company development.
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Development of Services in Family-owned Company
Sušil, Zbyněk ; Mahdalová, Renata (referee) ; Koráb, Vojtěch (advisor)
Tato diplomová práce pojednává o vytvoření nové činnosti existujícího rodinného podniku a nutného podnikatelského záměru s cílem zjistit, zda je ekonomicky výhodné začít s činností správy a údržby nemovitostí. Tato práce dále provádí potřebné analýzy a poskytuje návrhy ve formě marketingového mixu, organizačního a finančního plánu. Na základě předpokládaných finančních výkazů hodnotí výhodnost projektu.
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International Expansion of a Chosen Company
Nevídal, Martin ; Slavík, Tomáš (referee) ; Koráb, Vojtěch (advisor)
Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.
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Proposal of Business Strategy of Company
Bárta, Lukáš ; Koleňák, Jiří (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Technical Analysis
Chocholáč, Adam ; Doubravský, Karel (referee) ; Novotná, Veronika (advisor)
Part of this Master’s thesis is an analysis of chosen technical indicators for selected currency pairs and following by creation business strategy. It includes theoretical basis of technical analysis. Next part describes the design of application to support technical analysis. Conclusion of thesis contains single business strategies.
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