National Repository of Grey Literature 122 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Comparison of marketing communications of radio stations Radio Wave and Evropa 2
Šulák, Marek ; Klabíková Rábová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
The bachelor's thesis "Comparison of marketing communication of Radio Wave and Europe 2" describes, analyzes and compares the marketing tools and activities of Radio Wave and Evropa 2. The work uses three research methods, namely primary descriptive analysis and subsequent comparative analysis supplemented by a method of questioning. Descriptive analysis and comparative analysis deals with the communication mix of stations. The qualitative questionnaire deals with the listeners' awareness of the marketing communication of individual stations. The aim of the thesis is to find out, how the marketing communication of radio stations differs, both of which are intended for young listeners, but have a diametrically different character.
The perception of corporate social responsibility and its impact on consumer behavior of the generations Z
Časarová, Dominika ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis focuses on introducing the concept of Corporate Social Responsibility (CSR), its perception by the representatives of Generation Z and its potential impact on consumer behavior of members of this cohort. According to many studies, Generation Z wants companies to have values that align with their own and to help address current societal issues. The first part of the thesis outlines the general aspects of CSR and its integration into corporate strategy. The next part explores the problematics of consumer behavior and the factors that influence it. The last part then defines the term generation and introduces current generational cohorts. The empirical part focuses on Generation Z, their consumer behavior and attitude to CSR. The research was conducted in the form of semi- structured individual interviews with representatives of given generation. Its objective was to find out how Generation Z perceives the role of CSR in today's world and whether it somehow influences their consumer behavior.
Discourse Analysis of Selected Czech Food Blogs
Blahnová, Barbora ; Klabíková Rábová, Tereza (advisor) ; Zábrodská, Kristina (referee)
The diploma thesis deals with the characteristics of the discourse of selected Czech food blogs. On the one hand the food blogs, which are considered here as part of the media content, have common features with other culinary discourses, on the other hand they have their specifics, which are given mainly by their multimodal nature. The theoretical part therefore introduces the culinary discourse, as well as the phenomenon of blogging, which was made possible with the advent of the Internet and web services. The thesis then presents a brief food blogs history and previous foreign research, that dealt with the characteristics of the food blogs language. Qualitative analysis of discourse, which was used for the food blogs analysis in the research part of the thesis, focuses on common language and formal features of food blogs, discourses of individual authors and the most common topics that food blogs contain. The research material was selected based on the results of the last year of the Food blog roku competition. These are contributions from three popular Czech food blogs, which were published on blogs in the first half of 2019. These contributions were subjected to an in-depth analysis, the results of which are subsequently presented in the thesis.
Analysis of the speech profile of David Rath presented by Czech audiovisual media
Švejkovský, Jakub ; Just, Petr (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this diploma thesis is to analyze the rhetorical profile of one of the most prominent Czech rhetors after the Velvet revolution, physician and politician David Rath. In the theoretical part, the author comprehensively processes the history of public speaking based on the ancient but still current rhetorical tradition of ancient Greece and Rome. Furthermore, the work describes all the specifics defining both the interpersonal communication itself, as well as its individual aspects - specifically, verbal, nonverbal and psychological components, along with persuasive and manipulative techniques. The practical part is co-created by two key aspects - the career and political profile of David Rath and the analysis of his speech. The theoretical basis in combination with the knowledge of the life story of the central speaker forms the basis and context for the analysis of Rath's rhetoric. On carefully selected speeches, the author then examines in detail how the observed rhetor can adapt to various situations across the communication spectrum. The researched findings can then be used for further analyses of a similar focus.
Media Image of Designer Vivienne Westwood: Activism versus Branding
Suntychová, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
This diploma thesis deals with the critical mapping of British fashion designer Vivienne Westwood with a focus on the relationship between her activist actions and branding. The goal of this thesis is to analyse discourse practice and uncover the meaning behind creating Westwood's media image. Westwood is actively involved in political, social and environmental matters. She's known for her critical stance towards the establishment, consumer society as well as economic system. She stood at the beginning of punk and helped to define its visual identity. She belongs amongst known sustainable fashion advocates which reflects her famous quote 'buy less, choose well, make it last'. On the other hand, she built a global fashion brand with annual turnover of more than 40.7 million pounds in 2017 and she herself became the subject of criticism because of this contradiction towards her own actions. Some critics pointed out that she urges the public to consume less but owns a global network of stores under her name at the same time. From a methodological point of view the thesis is based on qualitative research, specifically on critical discourse analysis whose mechanisms help to uncover power relationships and put this issue into a broader context.
Analysis of Presentation of Motif of Slum and Life in it in Czech Media in 2010-2017
Kučerová, Zuzana ; Klabíková Rábová, Tereza (advisor) ; Soukup, Martin (referee)
The thesis deals with the media presentation of world slums in the Czech environment throughout 2010-2017. According to the latest estimates, more than one billion people live in slums today. It is safe to assume that the population in these slums will grow in the next decades. Most slums are located in the urban areas of developing states, which have higher urbanisation rates compared to the more developed countries. Slums are crowded places in cities where the residents live in substandard conditions that includes lack of drinking water, poor sanitation, lack of sewerage and health care and so on. The thesis focuses on the media coverage of five slums (Kibera, Dharavi, Khayelitsha, Ciudad Neza and Orangi Town), which rank among the biggest in the world. The work briefly summarizes the social construction of reality theory according to T. Berger and P. L. Luckmann, the media construct of reality and news value. It explains the concepts of slum, developing country, urbanisation, and the refugee crisis. It examines the texts by combining quantitative and qualitative content analysis. Quantitative content analysis is based on three research questions and six hypotheses. Newton Media database used for the research provided relevant contributions from newspapers, magazines and their internet mutations,...
Front Pages of Reflex Magazine and Construction of Hyperreality
Krutilek, Ondřej ; Podzimek, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
According the research there were noticed few interesting elements of simulacra "comportment" and about the nature of hyperreality itself. First of all there was described, that the nature of hyperreality is very different compared to realities of lower levels. Hyperreality is a semantic space which is filled with simulacra. Those simulacra are holding very strong meaning, which is technically one of the basic elements of their nature. At the other hand not every meaning did pass to the hyperreal stadium. It means that in the end hyperreality suffers the lack of meanings. Its spectre of meanings is simply very limited. Although simulacrum holds a very strong meaning, it can disappear. In this paper there were described two ways, how it can happen. Both ways are directly connected with interest of audience, which mean in this case the interest of public. Simulacra can simply disappear when the audience forget them because of change of the cultural rules. The other way is a kind of simulacra duel. Against older simulacrum is putted a new one. If audience because of any reason decide, that the new simulacrum fits better to their needs, that the old one, the old one disappears. It was described, that there is wide spectre of objects which are able to pass through simulation and become simulacrum. In the...
Disinformation and its dissemination in the Czech media environment during the Czech presidential election 2018
Husák, Matěj ; Klabíková Rábová, Tereza (advisor) ; Končelík, Jakub (referee)
This diploma thesis deals with the spread of manipulative, propagandistic and fake news in the Internet online environment. The spread of disinformation also occurred during the Czech presidential election, which took place in January 2018. This disinformation was spread mainly by the so-called alternative media, which are often associated with the spread of Russian propaganda. The aim of this thesis is to analyze the disinformation and its dissemination, the means used and forms of disinformation in the specified time period from November 2017 to March 2018 on selected news portals through qualitative textual analysis. In the theoretical part of this thesis, we present a comprehensive and detailed theoretical overview of disinformation and propaganda, its goals, aspects of dissemination, the resulting effect and possible ways how to defend against them. Similarly, we mention the individual steps of pragmalinguistics, which is theoretical basis for our research. In the empirical part of the work, we analyze the media content of five selected news sites, which we structurally divide according to individual media. At the end of our thesis we found out that there was a demonstrable spread of misleading,
The influence of online media language on language of print media for example "Lidové noviny"
Zavadilová, Michala ; Klabíková Rábová, Tereza (advisor) ; Malý, Radek (referee)
This thesis focuses on the influence the language of online media has on the expression of printed media on the example of Lidové noviny newspaper and the Lidovky.cz server. In the theoretical part, this work describes media product and content, style and language of news reporting and opinion journalism, the selection of language devices which are further defined, and the editorial preparation of texts. The empirical part offers an insight into the operation of the newsroom of Lidové noviny and of the server Lidovky.cz and marks their connectedness as well as their differences. Furthermore, this work identifies the language devices appearing in news reporting both local and foreign sections based on a qualitative analysis. Singular language devices are investigated in printed Lidové noviny newspapers from years 2014 and 2019 and in the content of the Lidovky.cz server. The research sample consists in the case of Lidové noviny of the first Monday issue of each month in the respective years. Comparisons within the framework of the specific language devices appearing in the selected research sample are then provided based on the results and their interpretation. In the conclusion, the main results of the singular language categories are summarized after the comparisons between the above-mentioned...

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