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Marketing Mix of TK Orel Telnice
Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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Business Plan Concept for TK Orel Telnice
Zámečníková, Klára ; Herodek, Jan (referee) ; Konečná, Zdeňka (advisor)
The main aim of this thesis was to propose a new business plan for TK Orel Telnice. The work contains an analysis of the current situation and the resulting suggestions for its improvement and development. Includes schedule and gradual steps build a developed business plan, which should provide higher profitability and promotion of dance club.
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East-bohemian sites of pilgrimage - Marian pilgrimage sites of Homole and Neratov
Zámečníková, Klára ; Royt, Jan (advisor) ; Oulíková, Petra (referee)
Annotation: EAST-BOHEMIAN SITES OF PILGRIMAGE - SITES OF PILGRIMAGE DEDICA TED TO THE MARY HOMOLE AND NERATOV My thesis is attended to the East-Bohemian sites of pilgrimage, special1y focused on two ofthem, Homole and Neratov, their history and architecture. The first chapter describes the tradition of pilgrimage and devotions of Mary and the patron saints in Czech countries during the baroque era. The most famous East-Bohemian sites of pilgrimage are also introduced here. ln the second chapter the site of pilgrimage Homole is widely described. The church of Virgin Mary the Lady of Sorrow, situated on the top of the hill nearly the village Borovnice was buHt at the instigation of Terezie Eleonora, the countess of Ugarte. The stairway leading to the church, which is unique with its length, represents with the count of stairs and landings the prayer beads. The sculptural decoration was added in 1767. The third chapter is attended to the church of the Assumption of the Virgin Mary in Neratov, near the Czech - Polish border. The church had been built between 1723 - 1733 by Jan Karel Nostitz-Rhieneck in the style of late baroque. Unfortunately, in 1945, in the end of the World War II, the church was destroyed by a bombshell and completely bumt out. Since 1993 it has been intensively worked on its recovery. The...
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East-bohemian sites of pilgrimage - Marian pilgrimage sites of Homole and Neratov
Zámečníková, Klára ; Royt, Jan (advisor) ; Oulíková, Petra (referee)
Annotation: EAST-BOHEMIAN SITES OF PILGRIMAGE - SITES OF PILGRIMAGE DEDICA TED TO THE MARY HOMOLE AND NERATOV My thesis is attended to the East-Bohemian sites of pilgrimage, special1y focused on two ofthem, Homole and Neratov, their history and architecture. The first chapter describes the tradition of pilgrimage and devotions of Mary and the patron saints in Czech countries during the baroque era. The most famous East-Bohemian sites of pilgrimage are also introduced here. ln the second chapter the site of pilgrimage Homole is widely described. The church of Virgin Mary the Lady of Sorrow, situated on the top of the hill nearly the village Borovnice was buHt at the instigation of Terezie Eleonora, the countess of Ugarte. The stairway leading to the church, which is unique with its length, represents with the count of stairs and landings the prayer beads. The sculptural decoration was added in 1767. The third chapter is attended to the church of the Assumption of the Virgin Mary in Neratov, near the Czech - Polish border. The church had been built between 1723 - 1733 by Jan Karel Nostitz-Rhieneck in the style of late baroque. Unfortunately, in 1945, in the end of the World War II, the church was destroyed by a bombshell and completely bumt out. Since 1993 it has been intensively worked on its recovery. The...
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Progress and transmission of contagious diseases during floods and the population protection
ZÁMEČNÍKOVÁ, Klára
The introduction contains a description of floods and possible risks that can be caused by floods. The danger lies in the fact that with the large natural floods occur more and more often. One of the main dangers is the fact that people can underestimate possible risks, which the floods bring. Inhabitants of affected areas are in the risk of increased incidence of infectious diseases transmitted by water or food, which could turn into a local epidemic. This part of inhabitants is more sensitive to infections due to the decreased immunity of organism caused by stress, worsened hygienic conditions, chilling of the body, close contact of greater number of people, etc. The consequences of the floods can further cause various health risks from drowning, injury caused by the objects being carried on water, water and soil contamination by oil products, physical exhaustion, to psychosomatic illnesses. The aim of the thesis was to find out which infectious illnesses are being spread and analyse the prevention of their origination. A part of the aim was fulfilled in the theoretical part which describes the most common illnesses which occur the most. In the practical part the aim of the thesis is fulfilled by prevention of origination of infectious illnesses.
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Business Plan Concept for TK Orel Telnice
Zámečníková, Klára ; Herodek, Jan (referee) ; Konečná, Zdeňka (advisor)
The main aim of this thesis was to propose a new business plan for TK Orel Telnice. The work contains an analysis of the current situation and the resulting suggestions for its improvement and development. Includes schedule and gradual steps build a developed business plan, which should provide higher profitability and promotion of dance club.
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Marketing Mix of TK Orel Telnice
Zámečníková, Klára ; Kuneš, Jaroslav (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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