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Characterization of the accommodation network in the Rakovník region
Holá, Lucie ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
The aim of this thesis is to characterize the accommodation network in the Rakovník region and determines, if it corresponds to the tourists' requirements. The introductory part deals with the system of the classification and the categorisation of the accommodation units. The next part describes the Rakovník region and its tourism potential and briefly describes the history of accommodation. The accommodation units are describes and the questionnaire is evaluated in the general part. This questionnaire identifies the demand of the tourists coming to the Rakovník region for the accommodation units. The final part summarizes the situation in the region.
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Textile Folk Arts and Analysis of Its Use for the Promotion of Tourism in the Czech Republic
Cihelková, Petra ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis deals with using textile folk art and textile crafts in tourism. The first part presents the current situation of textile artisans in the Czech Republic. Also contains history of development of the textile crafts and explains the basic terms. Another section is devoted to the presentation of a blueprint, lace, weaving and folk costumes. The last chapter describes the possibilities why and how to use textile folk art and textile handicrafts for promotion of tourism in the Czech Republic. The conclusions are based on responses, opinions and problems of the current textile artisans.
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Analysis of motivation and satisfaction of employees of the selected hotel
Gabrielová, Zuzana ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
The subject of this diploma thesis is the analysis of motivation, satisfaction and stimulation of employees of the selected hotel. The theoretical part consists of basic definitions, motivation theories and concrete factors, which affect the satisfaction of employees. The practical part deals with the analysis of the current state of motivation and satisfaction in the selected organization. Results of the research are then interpreted and there are proposed some measures which could lead to improvement of the current situation.
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Analysis of university students' demand for tourism
Gottwaldová, Zuzana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The work focuses on the specifics of university student demand for tourism and formulating recommendations to providers of tourism service based on the analysis of the relations between answers. The work includes both theoretical background and practical component, based on questionnaire investigation, providing the real requirements, needs and motives of the target group.
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Analysis of the development of consumer behavior in the field of beverages
Smažíková, Kateřina ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
In the first chapter the importance and types of beverages are described. The second chapter provides information on the development of consumer behavior in the field of beverages in the Czech Republic, it compares the consumption of beverages in the Czech Republic with the European Union and there is the analysis of production and supply of beverages on the Czech market. The third chapter deals the viniculture in the Czech Republic and it contains a description about the Czech wine market. The last chapter is focused on wine marketing in the Czech Republic and it contains survey showing opinions and attitudes of small Moravian vine-grower.
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Geocaching and its potential for the tourism industry
Jedlinský, Jakub ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
This thesis identifies a new and progresive phenomenom of Geocaching in terms of tourism. It refers to its under-used economic potential. The number of geocachers is count and estimated for next seasons. The current goods and services market is described and new products are proposed, including a geocaching package tour. The thesis informs about an insufficient interest of Czech establishment acting in tourism in geocaching. The main task is to put forward enough arguments attesting an economic importance of geocaching and its position within tourism. The ambition of the thesis is to convince the aforesaid establishemt about the importance.
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The Influence of Student Exchanges on the Incoming Tourism
Kašparová, Marie ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Thesis (Bachelor's Thesis) is based on describing the influence (describes the influence) of student exchanges on the incoming tourism of the Czech Republic. There are several statistics used in this Thesis as well as individual attitudes of particular exchange students and a questionnaire filled in by them. In the first part (chapter) of the Thesis particular exchange programs offered in the Czech Republic for both local and foreign students are mentioned. The behaviour of the exchange students and their influence on the incoming tourism of our country are discussed in the second part (chapter).
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Analysis of supply of travel agency Exim tours
Bydžovská, Kateřina ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thesis is focused on an analysis of supply of travel agency Exim tours. First, basic terms are defined, then a travel agency and its roles are generally characterized and conditions of running travel agencies are mentioned. Second, a specificity of tourism market is described. In the following part, the travel agency Exim tours is presented and its supply of holiday packages and services are described in detail. Responses to a financial crisis and to a swine flu are also mentioned. In the last past, the whole supply of the travel agency is evaluated.
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The position of airline alliance SkyTeam on the market of air transport
Pratasenia, Yury ; Vaško, Martin (advisor) ; Bakos, Tomáš (referee)
This bachelor thesis describes airline alliance SkyTeam as one of 3 existing alliances. The first part contains the information about different types of the cooperation of airlines, principles of global alliance cooperation, resulting benefits for alliance members and their customers. The second part of thesis begins with the information about rival alliances and the rest is dedicated to the SkyTeam airline alliance, its members, benefits, strategy and politics by which alliance is being managed today.
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