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Consumer behaviour difference among young people (city and countryside).
Samec, Tomáš ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Issues of material, cultural and relationship consuption in context of late modern society are being discussed in the thesis. Differences between the social context of city and rural areas are used to describe social functions of consumption. At first consumption is defined in sociological terms using the literature. Thesis contains basic theoretical approaches dealing with consumption. Major interest is being put on analytical part of thesis, which shows findings of research. Research is divided into two parts. Qualitative part with data from semi-structured interviews, which are used to create concepts and hypothesis in order to test them in quantitative part with questionners. Research is a case study and findings and interpretations can not be generalized to whole population of young people. Data provide solid empirical conclusion and hypothesis though. My findings support idea of consuption as complex and ambivalent social phenomenon related to individualization process. Yet another social functions of consuption are revealed in thesis. Consuption as a device to define and redefine identity of individual. Normative aspect of consumption, which express itself in social groups norms. Significance of structural differences between both social context for individual's action with link to cultural and...
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Disagreement about childbirth
Hanousková, Lenka ; Šanderová, Jadwiga (advisor) ; Soukup, Petr (referee)
This thesis deals with disagreement between midwives and doctors about the fact where and in which conditions mothers should give birth to a child. While the doctors support the present way when most children are born in hospitals under doctor's control, midwives argue for so called natural childbirth when women deliver the child surrounded by familiar environment and with midwife's assistance. The description of both groups behaviour is based on the theory of Peirre Bourdieu. Midwives are focused on the change of their status in the process of childbirth while doctors want to preserve the present situation. Both groups use different discourses while creating their professional position providing different services. Doctors' way is more technological and clinical, while midwives create their professional position in more psychological way. There is a competitive fight in which both group use strategy of their own professionalization and disprofessionalization of the rival group and different interpretation of the same data. Because of disadvantageous position of midwives in the process of childbirth, they create their own strategies against doctors.
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The effect of social standing on lifestyle in the Czech Republic
Špaček, Ondřej ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
Ondřej Špaček Vliv sociálního postaveni na životni styl v České republice Summary There can be identified two basic theoretical positions in the discussion o f the association between lifestyles or tastes and social standing. The theory of homology is derived from the work o f Bourdieu and the early ideas about elite and mass culture. This theory supposes that the hierarchy of the social standings is mirrored in the hierarchy of the tastes. High classes usually consume the high culture while lower classes like the popular culture. This idea is opposed by thoughts of some post-modem thinkers. Such authors as Beck or Bauman accent process of individualisation that disrupts strict connection between the social standing and the lifestyle. They say that the influence of socioeconomic determinants on the lifestyle is diminishing in today's western societies. These two theoretical positions could be understood as two opposing hypotheses that should be tested by an empirical research. The empirical core of this paper is based on the marketing research data from survey Market & Media & Lifestyle 2004 (MEDIAN). I construct the typology of lifestyles represented by the patterns of consumption preferences. Four areas of lifestyle preferences are taken into account: culture consumption, eating, travelling and fashion....
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Ligitimization in the human rights discourse
Andresová, Zuzana ; Šanderová, Jadwiga (advisor) ; Hájek, Martin (referee)
The author, in her text, attempts to answer the question of how the concept of human rights is used for legitimizing certain power positions. In the first part of the text, she describes sociological theories that deal with the concept of human rights and attempt to discover the foundation of human rights. In the second part she deals with the process of symbolic domination. She uses Bourdieu's theories of power field, habitus and symbolic power in order to describe the mechanism of symbolic interaction. She describes the specifications of this mechanism within the school environment. She also uses these theories for descriptions of the law field and the human rights field. Finally, she analyzes high school human rights lectures in order to describe the specific ways in which human rights are used to legitimize a certain position.
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Discoursive re/production of inequalities in decision making: The case of Pankrácká pláň
Šamánek, Jan ; Šanderová, Jadwiga (advisor) ; Kabele, Jiří (referee)
The diploma thesis links theoretical presumptions about new inequalities that are typical for late capitalist societies and occur between groups defined by different priority of accumulation of economic capital, to an analysis of particular social environment. The author adopts radical democratic standpoint and uses the approach of critical discoursive analysis to debunk instruments of reproduction of these inequalities that are present in mass media discourse concerned with decision making about public spaces. The particular area of interest is massmedial discourse concerned with the case of development of Pankrácká pláň in Prague. The analysis shows that typical discoursive phenomena are present in analyzed articles. These phenomena help to discoursively limit the recognition of identities of groups that are not primarily oriented towards accumulation of economic capital and to advantage primarily economically oriented groups in decision making within given legal community. The author uses results of the analysis to illustrate the contrariety between the hegemony of economic reductionist discourse and requirements of society based on radical democratic deliberative principles.
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