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The Discourse of Mobile Technologies Advertising
Šutera, Ondřej ; Kotásek, Miroslav (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language in advertising on considered samples of contemporary advertising. It analyses the concept and origin of advertising, its history and categorization. The practical part analyses modern advertisements. The thesis unifies the theoretical and practical knowledge about the advertising and its language.
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Web localization within the process of translation
Srp, Jakub ; Rujbrová, Šárka (oponent) ; Šťastná, Dagmar (vedoucí práce)
The main subject of this thesis is the process of localization within the process of translation. In the thesis the term of localization is defined, history of localization, localization in translation studies. Specific examples of each localization level, proposed by Jiménez-Crespo, on Czech websites are shown in practical part.
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Architectural visualization in virtual reality
Hložanka, Filip ; Rujbrová, Šárka (oponent) ; Reich, Pavel (vedoucí práce)
This thesis focuses on the current state of virtual reality technology and its use and possibilities in industrial design and architecture. It is divided into two parts. The first part describes the history of virtual reality technology, its phases and most popular products. It showcases the current consumer options in virtual reality technology and its specifications as well as the technology used for tracking the user's movement and receiving input. Furthermore, it also lists the problems with implementing virtual reality into a company environment and gives examples of some contemporary uses of virtual reality in the industry. The second part focuses on one of those uses – architectural visualization – by going through its evolution, comparing software options for its creation and experiencing. Lastly, an example of reproducing a real room into a virtual environment is shown and explained. The conclusion deals with the future possibilities of virtual reality, the outcomes of the architectural visualization software comparison and the creation process of the example visualization.
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E-learning as a means of teaching at universities
Mikulášek, Filip ; Rujbrová, Šárka (oponent) ; Jašková, Jana (vedoucí práce)
This paper aims to delve into the topic of e-learning and its use at universities. It attempts to describe its history - getting from distance learning, to learning utilizing increasingly more complex computational machines and finally the incorporation of the internet into the learning process. It also makes several predictions on what direction could e-learning head in in the foreseeable future. Aside from these topics, it also tries to describe what factors affect its effectiveness and takes a look at its potentially negative side. Then it deals with results of an e-learning related survey and their analysis.
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Evolution of video games and their impact on society
Kováčik, Dominik ; Rujbrová, Šárka (oponent) ; Šedrlová, Magdalena (vedoucí práce)
The aim of this bachelor’s thesis is to provide a brief history of video games and to analyse their impact on the society. The thesis describes the evolution of video games from the beginning up to year 2010 and the problems, which video game developers had to face during prosperous and difficult periods as well. It also describes several video game peripherals, mainly focusing on the virtual reality. The analysis of the impact of video games on the society is based on several reliable studies conducted mainly by scholars respected in their own fields.
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Electronic Security Systems
Tomek, Dominik ; Baumgartnerová, Alena (oponent) ; Rujbrová, Šárka (vedoucí práce)
The aim of this thesis is to give the reader basic understanding of the most common electronic security systems. The fundamental principles, characteristics and applications of modern electronic security systems used in homes and corporate environment are covered in this work. Moreover, it compares the security devices that are used in the systems and demonstrate their advantages and disadvantages. This work is suitable for students, individuals that want to start working in this field, or for those just interested in the topic.
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The Language of Advertising
Chromý, Pavel ; Zmrzlá, Petra (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language of advertising from the linguistic point of view and further specifies linguistic means that occur in contemporary advertising. The thesis summarises knowledge about linguistic means used in advertising for both printed and online versions.
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Modern Imaging Techniques in Medicine
Pařízek, Aleš ; Neuwirthová, Ludmila (oponent) ; Rujbrová, Šárka (vedoucí práce)
The aim of this work is to describe physical phenomena and basic principles relevant to individual imaging methods and to compare them. The bachelor thesis describes generation of x-rays, interaction of x-rays with various media and methods of detecting the x-rays. In addition, the work describes basic principles of creating 3D images using computed tomography and individual generations of CT machines. Lastly, the work aims on the principle of nuclear magnetic resonance and basic parameters for creation of MRI images.
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Analysis of Communication Protocols and Modules in Wireless M-Bus
Holyszewská, Anna ; Neuwirthová, Ludmila (oponent) ; Rujbrová, Šárka (vedoucí práce)
The thesis aims to present the topic of allocating costs of heating and water in individual flats and industrial buildings. Firstly, data are elaborated theoretically and divided according to the type of meter and the type of reading of values on the meters. In addition to that, this part of the thesis also deals with security features against possible damage to the meters which can be caused by customers. Secondly, basic parameters of four embedded modules supporting Wireless M-Bus are explained and then compared in a table. The last part of the thesis focuses on the introduction to analysis of data telegrams transmitted by the meters according to the standards. The main contribution of this work is a better comprehension of wireless remote reading of heat, water meters and heat cost allocators.
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Market survey of high power semiconductor devices
Jankovský, Martin ; Rujbrová, Šárka (oponent) ; Zmrzlá, Petra (vedoucí práce)
The main topic of the work are modern high power semiconductor devices. Emerging wide-band-gap materials and their electrical characteristics are also discussed. The work is then focused on these modern devices, including their basics, application and availability on the market. Furthermore, the work presents the tables of the devices offered by the European leading semiconductor manufacturers.
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