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Dying and death as a sociological problem
Beranová, Lenka ; Šubrt, Jiří (advisor) ; Urban, Jan (referee)
This thesis aims to trace the thematisation of death and dying in Sociology, which in the 1990' evolves into constituion of independent sociological subdiscipline: "sociology of dying and death". The main intention then is to go beyond the commonly held beliefthat the death is still a taboo. The Thesis consists of four thematic parts: first part summarizes the occurence of problems of dying and death in sociology, reflecting recent developments not only in social sciences, but also in the society as such. Theretofore the death is interpreted by religion but has been medicalized so that nowadays medicine represents the determinative paradigm of death. This development is in accordance with the most important framework in the intensely individualized society centered around the notion of "self', closely connected with the concept of body and embodiment. Second part represents - on the background of medicine - three stages of death, where each of them allows to develop its own sociological reflection. Third part is concerned with the revival concept of death in the work of British sociologist Tony Walter. On the basis of the comparison of traditional, modern and neo-modern model of death we comment on social phenomena associated with other relevant conceptions. Fourth part is focused on the problems os...
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Dying and death as a sociological problem
Beranová, Lenka ; Šubrt, Jiří (advisor) ; Urban, Jan (referee)
This thesis aims to trace the thematisation of death and dying in Sociology, which in the 1990' evolves into constituion of independent sociological subdiscipline: "sociology of dying and death". The main intention then is to go beyond the commonly held beliefthat the death is still a taboo. The Thesis consists of four thematic parts: first part summarizes the occurence of problems of dying and death in sociology, reflecting recent developments not only in social sciences, but also in the society as such. Theretofore the death is interpreted by religion but has been medicalized so that nowadays medicine represents the determinative paradigm of death. This development is in accordance with the most important framework in the intensely individualized society centered around the notion of "self', closely connected with the concept of body and embodiment. Second part represents - on the background of medicine - three stages of death, where each of them allows to develop its own sociological reflection. Third part is concerned with the revival concept of death in the work of British sociologist Tony Walter. On the basis of the comparison of traditional, modern and neo-modern model of death we comment on social phenomena associated with other relevant conceptions. Fourth part is focused on the problems os...
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Visitors monitoring and inhabitants'opinions variety research in the area of Nature Park Ještěd
Kešnerová, Tereza ; Urban, Jan (referee) ; Čihař, Martin (advisor)
Nature park is enounced on account of conservation of a landscape character which is a specific typical appearance of landscape. It is often placed in a proximity to larger towns and cities and thus used by urban inhabitants as a place for relaxation and recreation in a natural environs. Small-scale protected areas with valuable natural properties are often parts of a nature park. An efficient management of each protected area even the nature park requires not only the essential knowledge but also the communication between government, visitors and inhabitants. The knowledge in opinions of involved groups is therefore fundamental. This study is focused on the research of the quantitative and qualitative aspects of the visit rate in the Nature park Ještěd and the opinions variety of the park's inhabitants. The physical counting method was used for the investigation of the visit-rate's dynamics - objects passing through the chosen site have been counted. Prepared questionnaires and the method of the controlled personal interview were used for the qualitative research. Visitors were monitored from July 2006 to September 2007 one weekend within each month except the winter season. Inhabitants were monitored in the chosen villages in spring and summer 2008 always during the weekends. Twenty-days'...
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Purpose and rationality in the theory of action: Max Weber, Talcott Parsons and an outline of an alternative
Horák, Vít ; Balon, Jan (advisor) ; Urban, Jan (referee)
Submitted thesis examines the role of the notion of end (purpose) in the theory of action and how reaching an end can be considered as rational. Underlying motive is an intuition of the Frankfurt school that identified modern society as irationally rational. By supplementing the notion of end with a dimension of its latitude - the spectrum of possibilities that are open for an action - I try to diferentiate it and enable a multi-dimensional conception of purposeful action in which creative and reactive aspects of an action can be separated. Inside this conception I try to make the abovementioned oxymóron intelligible without relying on moral maxims to which would be the action subordinated. To the this goal I progress from a discussion of the hermeneutical metatheoretical principles through a critical analysis of Weber's and Parsons' theory of action. I go through Weber's concept of understanding (verstehende) sociology, the question of access into the perspective of others, the notion of meaning (purpose), end, and rationality and Parsons' discussion of the possibilitties of analytical theory in sociology and the concept of "unit act".
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Some sociological aspects of the tramping movement
Urbánek, Vojtěch ; Duffková, Jana (advisor) ; Urban, Jan (referee)
The aim of this theoretical paper is to describe and analyze some of the most important sociological aspects of the tramping movement which had a serious impact upon many areas of leisure activities in the Czech republic. Beginning with a brief historical outlook, it was shown how the tramping movement have substantially been affected by specific historical circumstances. This part endeavoured to point out the most important periods which had a formative impact on the process of the tramping movement development in to an incommutable part of the Czech cul ture. The following section of the paper is designed as an attempt to categorize the movement within the broader social contex. I emphasized some of its significant features, allowing us to analyze the tramping movement throught the concept of subculture with consideration of some strong ties to particular generations. Czech tramping was also a very important element in the development of second housing, especially in the surroundings of Prague. In its early stages, the movement defined the structure and the basic shape of recreational settlements which later became the typical part of the Czech landscape. I focused mainly on the relation between the tramping movement and the cottage culture and its changes through the course of time. The next chapter i s...
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Communication strategy of the company
Urban, Jan ; Kvasničková Stanislavská, Lucie (advisor) ; Margarisová, Klára (referee)
This thesis deals with suggestion and its following execution of communication strategy on selected program of a company. This strategy is aimed on processing of loan and non-bank related functions. The main goal of this thesis is to design a communication strategy of a concrete product and to analyze it by its efectivity on communication mix after the product introduction.
My thesis is divided into two parts. In my literature review I will present theoretical resources. The analytical part is used to specify and develop these findings. Concretely my analytical part describes initial situation of a company, main information about the product and goals of the company after implementation of the product. Assignment of a company XY (Name not available at the company's request) defines the analysis, which is process by advertising agency (on behalf of the author of thesis) through communication possibilities on market thanks to obtained findings. Author of this thesis also suggests a proper communication mix based on this analysis. Suggested communication is established on impersonal direct mail communication. This communication is used to satisfy needs of both new and current communities. Therefore also a combination of pull and push strategy. The conclusion if this thesis is compilation of suggested communication strategy and evaluation of gained results on given campaign.
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