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The Concept of Family in the Czech Society and its Media Image in "Ulice" TV Show: Similarities and Differences
Rosová, Kateřina ; Lütke Notarp, Ulrike (advisor) ; Bednařík, Petr (referee)
This diploma thesis focuses on the concept of family in Czech society and on the media image in the series "Ulice". The aim of this thesis is to find the two concepts, then compare and contrast them. The research is qualitative, the used methods are content analysis and in-depth interview. The thesis begins with a theoretical part, where topics related to media constructions of reality, series "Ulice" and Czech family are explained. The theoretical part sets grounds for creating hypotheses. In the practical part, the last completed series of the series "Ulice" is analysed. The content of the viewed episodes is analysed using content analysis, followed by a verification of the hypotheses based on the theoretical part. A media image of family in the series "Ulice" is created based on the results of the content analysis. Subsequently, in-depth interviews are conducted with five Czech families, who are chosen intentionally. The concept of the Czech family in society is compiled based on the data from those interviews. Finally, the media picture of the Czech family in "Ulice" series and its concept in Czech society is compared, their similarities and differences are described. The key words are Czech family, TV show, "Ulice," media construction of reality, quality research, content analysis and...
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Means of direct content monetization for creators of written content in Czech Republic
Romaňák, Adam ; Orhan, Mehmet A. (advisor) ; Lütke Notarp, Ulrike (referee)
This study examines how independent writers in Czechia operate at the intersection of creative processes and management of their writing ventures. With a leading set of research questions, this paper delves into the array of contemporary methods and tools used for monetization, considers their influence on content creation, explores the relation to underlying motivations of writers and investigates the current intermediary landscape in the field. As a first academic probe into the topic in the country, the research introduces key concepts and then takes the inductive approach of a qualitative study conducting 7 in-depth interviews with local independent creators and employing grounded theory for the data analysis. The themes emerging from the research of this population sample suggest that local independent writers exhibit a high degree of resourcefulness in their monetization strategies as they combat inherent uncertainties of their vocation. They are also mainly driven by intrinsic motivations in their creation, and while they enjoy a great deal of creative freedom thanks to their independent status attained by often becoming self-publishers, the findings show that the traditional intermediaries such as publishing houses remain highly relevant in the field.
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Analysis of media and social-cultural effect of Prague fashion week on Czech fashion business between years 2017 and 2018
Fialíková, Lucie ; Koudelková, Petra (advisor) ; Lütke Notarp, Ulrike (referee)
The holistic goal of this diploma thesis titled Analysis of Media and Socio-Cultural Impact of Prague Fashion Week on the Field of Czech Fashion between 2017 and 2018 was not only the application of knowledge acquired through study at Charles University in the Czech Republic, which has been my alma mater for over five years, but also its link to my current professional mission, i.e. advocacy of the field of Czech fashion. Writing the thesis during these trying times, when the society is afflicted by the coronavirus pandemic, and following the news in the field of fashion and its responses, I realized I would like to get involved in advocacy of the field on a more active and profound level, not only as the Prague fashion week Project Coordinator, but on the level of legislative bodies, where I would like to aid advocacy of the field, which comprises a reorganization of the education system in order to include fashion as a functional cultural phenomenon in the national heritage list. This diploma thesis, marking an end of a phase of my life, aspires to become a springboard for my next project/mission. The formal goal of the thesis research was to find relevant answers to hypotheses and research questions stipulated in the thesis statement. In conclusion, it can be deduced from the quantitative...
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Babiš vs. Bakala. Comparison of the Media Image of Zdeněk Bakala in the MF Dnes, Hospodářské noviny and Právo Dailies
Trojanová, Tereza ; Miessler, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...
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Comparison of the political communication of parties ÖVP and KDU-ČSL on social media
Karlíková, Eva ; Vochocová, Lenka (advisor) ; Lütke Notarp, Ulrike (referee)
This work is a comparison of the political communication of two political parties, which belong to the ideology of Christian democracy - Czech KDU-ČSL and the Austrian ÖVP. This work provides an analysis of the political communication taking place on the social network Facebook in the 6 months period before the elections to the lower chambers of parliaments of the Czech Republic and Austria in 2017. This work provides a definition of the values of the ideology of Christian democracy and examines the intensity of projection of these values in election programs of both parties and subsequently in the aspects of their political communication. The theoretical part of this work summarizes the theoretical background of the political communication as a scientific field. It also follows up the ideology of Christian democracy and defines its characteristics and core values. In the next section, I there is a research of the intensity of the projection of defined values into the election programs of both parties and into the form of their political communication on Facebook. The final part of this work provides a comparison of the findings of the political communication of both parties. A combination of qualitative and quantitative methods was used for the research. Thus, this work brings not only knowledge...
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Media portrayal of Andrej Babis before the elections to the Chamber of Deputies of Parliament of the Czech republic in 2017
Hanus, Josef ; Hanzal, Jaromír (advisor) ; Lütke Notarp, Ulrike (referee)
The Master's thesis focuses on the creation of the media image of one of the most distinctive and controversial current Czech politicians, Andrej Babiš, in the period prior to the 2017 general elections in the Czech Republic. The media image building process is viewed through the lens of agenda-setting theory in major daily newspapers and the Facebook page of ANO, Mr. Babiš's party. The aim of the thesis is to use mixed research to describe the creation of Mr. Babiš's media persona and to determine whether media discourse was influenced by intermedia agenda-setting process. In the quantitative analysis of this research, the volume and content of topics established by Mr. Babiš's media activity will be explored. The topic with the greatest relevancy and frequency will be used to determine the framework of the creation of Mr. Babiš's media image, discuss to what extent Mr. Babiš managed to control the outcome, and what role was played by the intermedia agenda-setting process. Keywords Andrej Babis, agenda-setting, daily newspapers, Facebook, media image building
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People as objects of entertainment industry - Objectificationof human body in enteratining media contents
Lipoldová, Anna ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
Diploma thesis People as objects of showbusiness examines the problematics of objectifying of human bodies in the world of showbusiness. The main purpose is to warn about the existence of objectification and related sexualization of human body, which is often presented in media such as print, advertisements, on the internet or on television. The author chose to analyse this phenomenon on case of television show Your Face Sounds Familiar (translated as Tvoje Tvář Má Známý Hlas) based on her own experiences which she gained in past while participating on the creation of this project. Next to a content analysis, which is supposed to reveal specific signs of objectification on television screens, the author also carried out a participant observation during the preparations of the broadcast. The purpose of the observation was to reveal to public how such television formats emergence and to determine if the phenomenon of objectification is also present in the show's background. To finalise the practical research, she adds in-depth interviews with some of the artists who participated in the making of chosen television broadcast. These interviews reflect their way of thinking about objectification of their own bodies and show their perspective on this phenomenon in wider frame.
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Clothing as a mean of communication: Misinterpretation and misuse of the symbol of a veil
Kafková, Markéta ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
The purpose of this work is to bring better understanding into the problematic of negotiation of veiling behaviour among young Muslim women. In the current world they face many challenges caused by stereotypical images that are being spread about them through various media platforms. One of those stereotypes is the misuse of the veil as a symbol and taking it out of the context. Main goal of this work is therefore to observe the role of media, new media in particular, within diverse socio-political contexts in the lives of young Muslim women, especially on the negotiation of their veiling behaviour. Misinterpretation and misuse of the symbol of the veil by the media within diverse socio-political contexts will be investigated from the perception of these young women, with help of the qualitative approach, namely in-depth interviews with the sample of seven Muslim women between the ages of 22 and 36 living in Czechia, Lebanon, Netherlands and Switzerland. To put this issue into perspective of the researcher's home country, Czechia, additional and supportive data was collected among 100 respondents from Czech non-Muslim public. This survey investigated the perception of Islam and veiled women by the Czech public to prove or disprove the hypothesis that the Islamic tradition of veiling is perceived...
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Stereotypes of Teenage Mothers in UK Reality Shows
Moore, Pavlína ; Reifová, Irena (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis captures and describes the stereotypes of teenage and underage mothers regularly represented in British and American reality shows, broadcasted in the United Kingdom. The task of this paper is to explore and define the most frequent stereotypes presented by these TV shows on randomly selected samples. The thesis is divided into two parts. The first part deals with the phenomenon of teenage and underage mothers in the UK as a result of underclass demonisation, poverty shaming and social stigma in the context of British culture and society. The second part of this thesis applies the theoretical findings and analyses the common stereotypes represented and displayed in particular reality shows broadcasted in the UK using qualitative content analysis.
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Subtitling and Dubbing on the Czech Television Screen
Salovaara, Marie ; Kruml, Milan (advisor) ; Lütke Notarp, Ulrike (referee)
The present master's thesis named Subtitling and Dubbing on the Czech Television Screen deals with the attitudes and preferences of the Czech television audience from the point of view of audiovisual translation (dubbing and subtitling) and aims to identify the reasons for these preferences. The thesis also focuses on the impact of sociodemographic features (age, level of education, foreign language skills) on these preferences. The objective is to cover relevant matters of both audiovisual translation theory as well as practice abroad and in the Czech Republic. The theoretical part provides a systematic summary of studies and other relevant literature in the field of audiovisual translation. Firstly, the two main methods of audiovisual translation are introduced, including a comparison of their advantages and disadvantages for the viewer. This is followed by a description of the historical development of audiovisual translation in a global context and the current changes in the given field. Also other relevant audience studies are presented. The next part of the thesis discusses the specific context of the Czech Republic as a "dubbing" country not only from the historical point of view, but also from the present perspective. The author focuses mainly on the only Czech public television - Czech...
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