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Development of new educational materials for chemistry education in a form of webpage
Kraus, Jiří ; Šmejkal, Petr (advisor) ; Hájková, Zdeňka (referee)
This diploma thesis is focused on design and preparation of a new educational material focused on the theme of chemical bond. The material has been prepared with regard to content and with approaches based on results of analysis of secondary school textbooks and internet sources which deal with chemical bond and current curricular documents valid in the Czech Republic. First part of the thesis deals with specification and determination of necessary terms and arbitrary content of theme of chemical bond based on the content current curricular documents, especially FEP G (Framework educational program for secondary general education), Katalog požadavků ke zkouškám společné části maturitní zkoušky pro rok 2011 a 2012 (Catalog of requirements for the common part of mature examination for yers 2011 and 2012), four selected School educational programs (ŠVP - školní vzdělávací program) and on evaluation and term analysis and didactic content analysis at most common secondary school textbooks and selected internet sources focused on theme of chemical bond. The results of the evaluation and analysis also showed the incompleteness of the analyzed materials with regard to didactic content and/or specialized content. On the basis of results of the analysis and the evaluation, a new educational material in the...
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Analysis of publicistic columns specifically focused on politically aimed commentary
Bejšáková, Sandra ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis, Analysis of publicistic columns specifically focused on politically aimed commentary, treats of attitude of authors of publicistic columns about political parties or eventually to politicians. The aim of this work is to describe the ways and means of expressing authors use to formulate their position, focusing on these within Pravo's and Mladá fronta DNES's print-outs from January 2010 to June 2010 so mainly in months before the elections. The first part presents modern development of approach to language and text. That should elucidate how the pragmatic way of language examination has begun. In the practical part I applied the approach to language and text, as listed above, and I applied the pragmatic analysis. Qualitative analysis of publicistic columns examines inclination of authors to left-wing or right-wing parties, mostly to ODS or ČSSD. It is possible to deduce what authors criticize within the frame of the whole political situation. This work also examines, what means authors of publicistic articles use to profess affection or aversion to particular politician or political party. This diploma thesis forms compendium of publicistic texts in chosen journals and characterizes the conception which reflects their relation to politics.
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Interactive narrative in the era of the digital storytelling
Kohutová, Radka ; Kraus, Jiří (advisor) ; Jirák, Jan (referee)
Stories are the cornerstone of common cultural understanding, creativity, and even socialisation and language. They surround us and stimulate us, entertain us, engage us, and even horrify us. We tell them every day and even participate in and create them just by living our lives and interacting with others. Being human simply means being part of a narrative on our journeys through life-right from infancy with the exposure to fairy-tales that afford us the chance to understand and decode our first stories along with language that introduces us to basic concepts like right and wrong. In fact, Tilley claims that "We are socialized through narrative forms, which offer stories to moderate behaviour ('Don't do that or...'), to develop language ('Mary, Mary, quite contrary...'), to engage the imagination ('Beware the wolf in the forest...') or to make us laugh ('This little piggy went to market...')." (Tilley, 1992: 53) Here is also where we are first introduced to the traditional structure and organizing principles behind the phenomenon of storytelling-narrative. Powered by TCPDF (www.tcpdf.org)
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Semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network
Harastejová, Olga ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network" deals with an analysis of this cell phone operator television advertising which has been broadcasted after its enter onto the Czech market. The thesis has been set in the context of symbolic interactionism and semiotics, or theoretical and terminological framework by a French semiotician Ronald Barthes and his conception of a sign and the process of its meaning construction. The study is drawn up as a quantitative analysis and its intention is reveal if the qualitative change of the productive commercial information is reflected in the construction of advertising communicates. The attention has been drawn to one main commercial message of the operator in the given year; the examined sample is of 8 spots in the 2000-2007 period. We have been interested in the kind of means of expression and signs used in the creation of commercials; and if this framework reflects the promoted information like the operator's offer. Using description of particular signs and their comparison in the context of advertising message as a whole, we have tried to uncover the specifics of the given commercial with respect both to a demonstratively communicated message and the variants of interpretation. Finally we have evaluated the...
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Civic journalism and community discourse on the example of website Slavistickenoviny.cz
Minařík, Miloš ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
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Discourse of commercial radio stations in the Czech Republic with the focus on Radio Impuls
Stříbrská, Iva ; Kraus, Jiří (advisor) ; Groman, Martin (referee)
The thesis on "Discourse of commercial radio stations in the Czech Republic with focus on Radio Impuls" describes the basic features of the complex discursive environment of the named commercial radio station. It deals with selected processes and techniques, which are used to attract attention of the Czech media audience. Discourse is seen as an interrelated set of texts and practices of their production, dissemination and reception, which construct our social reality. Discourse analysis of Radio Impuls is based on critical discourse analysis according to Norman Fairclough. The operating method is the qualitative analysis of selected spoken texts based on attentive listening. This diploma paper also describes developments in the broadcasting part of the Czech media landscape after the fall of totalitarianism and considers the impact of market logic expansion on the radio content.
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Reporting of global crisis events in Czech print media based on example of Swine Flu
Černá, Lucie ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
This Diploma thesis deals with some aspects of four chosen Czech daily newspapers referring about the outbreak and early development of events connected with one of the latest significant global crisis - the swine flu, which had broken out in 2009. The theoretical part of the thesis deals with some characteristics of crisis and basic concepts, which might be associated with their media coverage. In the practical part, it deals with the way, how the Czech dailies covered first two weeks of spreading of the disease. At the beginning, the thesis introduces a quantitative profile of the analyzed sample and shows both physical and verbal range of it. The second part is focused on the main topics, which were chosen by all daily newspapers to refer about the swine flu. Those, which did not make it to the main thematic line presented before, are also shortly mentioned in the chapter. In the third part, the thesis follows the main motives appearing in the images that accompanied the news with the chosen topic and also discovers how the disease was "objectified". Finally, language analysis discovering some specific subjective language characteristics referring to a potential personal opinion included by individual authors, or the way how the authors dealt with the coverage of the potential future development...
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Language correctness and incorrectness as an argument used in online discussions
Trojanová, Monika ; Švelch, Jaroslav (advisor) ; Kraus, Jiří (referee)
The diploma thesis titled "Language Correctness and Incorrectness as an Argument Used in Online Discussions" deals with a language criticism which is used as an argument in online discussions. Firstly, the thesis frames language and speech, argumentation, rhetoric, and communication. Then it introduces online discussions and describes how they work, and how they contribute to communication. It is also focused on the users as creators of content in online discussions. The thesis analyzes the corpus of online discussions in which the argumentation based on language correctness and incorrectness is contained. According to communication situations, the thesis classifies by what language criticism is started, what arguments are used by the critics, how the critized react, and how the others perceive language criticism. The research also examines the consequence of language criticism in online discussions. The goal of the thesis is to determinate whether and how language incorrectness may affect information value of particular post, and how the arguments based on language correctness and incorrectness are used.
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Modern lingual tendencies of czech music journalism
Morochovičová, Eliška ; Kraus, Jiří (advisor) ; Vedral, Jan (referee)
This bachelor thesis deals with the infiltration of modern tendencies into Czech music journalism. These tendencies represent a wholly new approach to the general standards of journalism, its language and stylistics. Young authors analyzed in this thesis prefer to take rather individualistic approach to music and its reflections. Based on the study of the New Journalism and gonzo journalism in American journalism and literature, and with the application of the general standards of Czech journalism I look into the particularities of those new tendencies, describe their development in various media and analyze the written language of a number of authors. In my thesis I concentrate on various music media dated from the 1990's until now. I analyze a couple of music magazines for interest groups, the modified forms of modern tendencies in music sections of the mass media and the contemporary form of individualistic journalism in music media on the Internet.
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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work is the structured indictment of mediality in us. It argues that media do not satisfy us, nor we are controlled by them. We are much rather satisfied and at the same time controlled by the mediality inside ourselves. Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but as their killer. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in the form of selected mosaic of images. This alienation is the result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on result and positive thinking are the values that define the orientation of media development. The result is not imitation, but perfection. That's why we use the media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign from us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy the fatal fulfilment of the death instinct.
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