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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Business Plan for Pizzeria Foundation
Jílková, Kateřina ; Němeček, Petr (referee) ; Šimberová, Iveta (advisor)
The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.
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Strategic Development of Business Model in the Context of Legal Aspects
Ondrišová, Karolína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the issue of the impact of legal regulation on the business model during its formulation and implementation. This work outlines the theoretical background in which are described the key concepts of work, strategic management and strategy, the insured strategy of corporate and business strategy and innovative approach as a business model Canvas. Furthermore, the basic characteristics of the level and method of legal regulation are outlined. The analytical part presents a specific business model, which will be used to reveal key areas subjected to legislation, which will then be compared with the solutions of the most successful companies in the given area. Based on these findings, the design part deals with the formulation and implementation of the business model so that it is legally compliant at both national and supranational levels, with the economic impact of the selected solution according to the degree of complexity and risk.
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Proposal of Communication Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to draft a communication plan for Přerovská realitní Ltd. that focuses on real estate development activities. The thesis is divided into three main parts - theory, analysis and proposal. The theoretical section provides information on communication, analytical part consists of an analysis applied to specific business environment and last part presents the design proposals, which should lead to the improvement of existing communication strategy.
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Business Plan - Development of International Activities
Danihelková, Martina ; Sajaš, Michal (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis is concerned with creating a real business plan for the company expanding its operations abroad. The theoretical part describes the problems of business and business plan. Personal part of thesis is focused on the issues of doing business in the Netherlands, the market analysis process and procedure of establishing a branch. Further description of the solutions of problems which may be faced by the company abroad and designing a new organizational structure.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Marketing Research of Customer Satisfaction
Mrázková, Monika ; Vacková, Hana (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in Jiří Mahen Library in Brno. The theoretic part describes the problematics of marketing research, the branch of allowance organizations and a questionnaire as a tool for collecting information. The practical part of the diploma work analyses and presents the results from the questionnaire investigation, recommendation and suggestions for improvement, which could lead to increase an of the visit rate of the Jiří Mahen Library, to an improvement of the quality of library services, and customers´ satisfaction.
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Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Proposal of Marketing Strategy of Company BRUNENSIS.cz, spol. s r.o.
Jaroš, Martin ; Strašil, Pavel (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.
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