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Film production and its use in promoting the Czech Republic among residents
Růžičková, Lucie ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.
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Corporate Culture of INGE Opava spol. s r.o.
Šimetková, Tereza ; Müllerová, Františka (advisor) ; Růžičková, Lucie (referee)
This bachelor thesis deals with the corporate culture of INGE Opava spol. s r.o. The first part of the thesis is devoted to the issue of corporate culture in theory and the important concepts as well as the importance of corporate culture are explained. The practical part is focused on a specific company and its corporate culture. Firstly, the basic information about the company and the key elements of its corporate culture are described. Subsequently, an analysis of the corporate culture is performed using the method of anonymous questionnaire. The practical part also includes measures designed to improve deficiencies of the company's corporate culture. In conclusion, the thesis evaluates the strength of corporate culture of INGE Opava spol. s r.o.
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Application for table tennis tournaments management
Růžičková, Lucie ; Pavlíčková, Jarmila (advisor) ; Švimberský, Jan (referee)
The aim of this bachelor thesis is to analyse currant tools for table tennis tournament management. From this analysis determine the basic requirements and implement them into new application which will cover all the deficiencies of currant tools. This study also demonstrates how to create an application using Model-View-ViewModel pattern combined with rich user interface created in Windows Presentation Foundation. The first part of this thesis is focused on analysing the market with similar tools and theirs deficiencies. Additionaly, the requirements for the application are suggested in this part. The second part contains basic informations about methods and tools used for developing with code examples from newly developed application. Application architecture and data structure is also discused in this part. In the last part the user guid with print screens from the application is shown.
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Odškodňování pracovních úrazů a nemocí z povolání
Růžičková, Lucie
Růžičková, L. The compensation for work injuries and occupational diseases. Bachelor thesis. Brno: Mendel University, 2015. In this thesis I deal with indemnification of work accidents and occupational diseases. The thesis consists of two parts - a literature review and practical part. In the literature review I analyze the current legislation in compensation for work accidents and occupational diseases under the Law no. 262/2006 Coll., The Labour Code and future legislation under the Law no. 266/2006 Coll., on Employee Accident Insurance. In the practical part on complex example I try to compare methods of calculating individual performance under both systems. In conclusion, I do evaluation.
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Physical fitness of female students at University of South Bohemia
RŮŽIČKOVÁ, Lucie
In last several years the amount of physical activities during our day time seriously decreased. That phenomenon was caused by reduction of physically demanding works in our jobs and sitting way of spending free time. The result of the previous fact is population fitness worsening and consequently worsening of the labour productivity and health condition. The fitness is tightly connected with the relationship between a man and a movement and sporting activities. It should become the important part of the healthy life style and influence the formation of proper manners of every single man. The fitness is one of the markers of the cardiovascular system condition. And it is considered to be the certain sum of preconditions for optimal reaction on the stress of whatever cause. The regular training, the physical activity and the daily reasonable energetic income are the safest and the least economically demanding ways how to prevent civilisation diseases. The first task of the theses was to assess the fitness of women students of The University of South Bohemia. The fitness was assessed on the base of Ruffier?s test. The second task was to compare the fitness of several groups of students which represented every single faculty of The University of South Bohemia. The both tasks were completed. Two hypotheses were settled and confirmed in purpose to reach the goal of the theses. H1: The numerological value of the Rufier?s test of women students of the Faculty of Education is lower than the result of women from the other faculties. H2: Women students whose result of Ruffier?s test is 0-5 are spending more time by performing physical activity than other students. In this theses, Ruffier?s test as a non-direct way of assessing the fitness has been chosen to confirm the both hypotheses. Ruffier?s test is a simple test to asses the fitness which uses changes of the hearth rate before and after exercising. The test is based on the general premise that the hard body exercising which last for a longer period of time is connected with the rising of heart rate. The heart rate was recorded by sport tester. Heart rate values were set into the pattern for counting the index of Ruffier?s test and consequently classified. Averages of the Ruffier?s index of each faculty were measured and compared. The questionnaire was ad to the Ruffier?s index for better assessing the fitness of students. The questionnaire was composed by thirteen questions. Some of questions were of open and some of close type. The questionnaires were anonymous. Hypothesis H1 was confirmed. The average value of the Ruffier?s index for women students of the pedagogical faculty was 10,7. And the average value of the Ruffier?s index for women students of other faculties was 13. It means the average fitness of women students of pedagogical faculty is better than the average fitness of women students of other faculties. Hypothesis H2 confirmed the correlation between the time spending by physical exercising and the better fitness. The more times weekly women students exercise for more than 30 minutes a day the lower value of the Ruffier?s index they have. The assumption of the average values of the Ruffier?s index of those women from 0 to 5 was overstated. Women student in this project had the average values from 10 to 15 which mean worse values of fitness. Despite the worse values of Ruffier?s index, the correlation between the spending time by exercising and better fitness was confirmed. To sum up, there is a recommendation to compensate the simple monotone physical activity by wide spectrum of physical activities. The sport should be introduced into the life style. The person with a good fitness has less problems with movement, can work for a longer time without break, is strong and capable to fulfil everyday tasks with reserves. The process of improving the fitness is a run for a long distance but it should be the goal of all people no matter of how old they are.
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Analysis of the use of financial resources from the European Union for supporting tourism development in the Olomouc Region
Růžičková, Lucie ; Netková, Jarmila (advisor) ; Vaško, Martin (referee)
This bachelor thesis analyzis the use of financial resources from EU funds for tourism development in the Olomouc region. The aim is to determine whether funding from the European Union can help to develop the region and enhance its tourism potencial. The first part is theoretical and aims to regional and structural policy of the European union. The development of regional policy and main goals for the programming periods 2004 - 2006 and 2007 - 2013 are characterizated. Further funds financing the regional and structural policy of the European union are briefly described. The regional policy of the Czech Republic and its possibilities of drawing money from EU funds are outlined and operational programme ROP NUTS II Central Moravia, which can be used for the tourism development of the Olomouc region, is presented in detail. The second chapter is practical and consists of two parts. In the first part is made the socioeconomic characterisation of the Olomouc region and analysis of its potential for the tourism development. Within the characterisation of the Olomouc region is also made the SWOT analysis and on its basis are suggested possible solutions of the regional problems. The second part focuses on the specific example of a succesful project which was implemented in the Olomouc region and analyzes its impact on tourism development.
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Návrh bankovního produktu zaměřeného na financování univerzitního vzdělání v České republice
Růžičková, Lucie ; Hnilica, Jiří (advisor) ; Dvořák, Jaroslav (referee)
This thesis deals with the situation in financing of tertiary education from both governmental and student perspective. Its objective is to find an efficient system of student support with focus on student loans that would be applicable in the Czech Republic, would promote an equal access to higher education also to students from lower socio-economic classes and at the same time would enable to increase cost-sharing in Czech tertiary education. The designed concept of student loans is based on best practices from selected European countries (Netherlands, United Kingdom and Hungary) in the background of proposed reform of Czech tertiary education. Finally, the concept is validated in a case study dealing with financing of the International Management master's programme at the University of Economics, Prague.
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Informedness of Amateur Volleyball Players on Sport Injury Prevention in Havlickuv Brod region
RŮŽIČKOVÁ, Lucie
A great amount of attention has recently been paid to injuries; however, there are still certain types of injuries that have been ignored. There include sports injuries. Sports are, without a question, one of the most prominent phenomena of our time. Sports, physical education and other activities are usually carried out in order to improve one´s performance and physical condition or for health reasons. Injuries to different body parts are a very common health concern for most sports. My bachelor´s thesis focuses on sport injuries, their causes and possible preventive measures. The aim of my work was to identify amateur volleyball players´ awareness of the prevention of injuries caused while playing sports in the Havlíčkův Brod region. This aim was achieved. The survey was supposed to confirm or disprove the following hypotheses: H1: Amateur volleyball players are not well informed about sports injury prevention, and H2: Amateur volleyball players use only knee pads when playing. The H1 hypothesis was confirmed. The results show that amateur volleyball players do not have sufficient knowledge in this field, are not aware of preventive measures and injury prevention level is very low. Only 30% of respondents were instructed about safety principles, 48% of the players did not consider fatigue the most important factor of injury occurrence, 54% of the people played volleyball even when they were sick and 57% of the respondents did not observe a recovery period. The H2 hypothesis was disproved. Volleyball players do not use only knee pads when playing; they use other protective equipment such as belts, orthotics, special shoes and athletic tape. However, the survey identified certain problematic areas. Only 10% of the players were aware of different kinds of prevention, only 7% of the volleyball players knew the enviroment in which they played in and could locate a firts aid kit. Another serious issue was recurring injuries that were identified by 70% of the respondents. In addition, playing under the influence of alcohol influence was admitted by 62% of the respondents. The recommendation is to place more emphasis on instructing amateur volleyball players with respect to safety principles, injury prevention and all factors that might affect the occurrence of injuries.
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EFTA in the changing international environment with focus on EU relations development
Růžičková, Lucie ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The bachelor thesis analyzes historical development of EFTA and the EU relations, describes and evaluates current situation and outlines possible future development of these relations. The text is divided into three parts. The first chapter introduces the EFTA integration groupings, briefly characterizes its members and describes its relations with third countries. In addition, it focuses on the historical development of the EU and EFTA relations and defines the legal background of their cooperation (conventions). The second and the third chapter present the perspective of individual states on the EU integration, analyze the problems of interrelationship and think about the possible future development. First is the problem introduced from the view of the Scandinavian countries (Norway and Iceland), second from the view of the Alpine countries (Switzerland and Liechtenstein). The work reflects the current international situation in which in the context of the current global financial crisis that has affected also the European continent slowly changes perspective of some countries on European integration in favor of the EU as well as the benefits of a common European currency are highlighted.
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