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Visual representation of Africa in Magazine Tyden and Rexlex
Krystýnová, Pavla ; Láb, Filip (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis "Visual representation of Africa in magazine Týden and Reflex " deals with visual representation of African continent. Africa does not appear in Czech printed media very often although the readers are interested in this topic. We live in the time that is intensively influenced by visual perception on human being. Photography is the medium capable of emotively showing the everyday life in Africa. This is the reason why this diploma thesis analyses the visual images (the photographs) with African themes which were printed in the magazines Týden and Reflex in 2005 and 2009. The main part of thesis is an analysis of the photographs describing the way how these magazines represent life in Africa. As a method of work I have chosen quantitative content analysis of photographs printed in magazines Týden and Reflex in 2005 and 2009. The theoretical framework of this thesis is summarized in the first three chapters. The first chapter deals with classifyig Africa . The second chapter is devoted to the photographic image in the world today and the history of depicting Africa by Czech photographers. The third chapter is focused on the representation of developing countries in the media and the issue of stereotyping. Visual analysis will try to show whether there are fixed ways of representing...
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Proces of making media contents in use in media education
Škapiková, Šárka ; Wolák, Radim (advisor) ; Nečas, Vlastimil (referee)
The dissertation deals with media use in Media education. This dissertation consists of two parts, descriptive part and a research. First descriptive part defines Media education problems and introduces the concrete initiative in Media education, school media education and especially the free time activities concentrated on the media problems. The research part specifies the basic hypothesis: using of media in Media education is another way, next to RVP, how to reach a high media literacy. In other words practical use of media teaches children - pupils and students- it is a good way to go.
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Social and cultural status digital entertainment
Vnouček, Petr ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This work uncovers perceptions of the Czech society concerning cultural and social role of a digital entertainment (computer games and videogames) as a relatively new interactive media form. The author tries to verify validity of a presumption that the digital entertainment is an object of a cultural stigma that was formed by combination of various factors which are closely specified in the work. According to the author, present perception of the digital entertaiment in society is formed by a media panic that repeated itself regularly in the course of history. Amongst other significant determinants one can find certain stereotypical viewes, efforts of a ruling class to sustain status quo and struggle of various social groups over cultural dominance which leads to hierarchization of cultural tastes. Suggested cultural stigmatisation of the digital entertainment probably leads to a social stigmatisation of players, who submit to social pressures and often adapt their behaviour to general tastes. Essential part of the work is formed by a research based on qualitative and quantitative data collected from teachers and gymnasium (high schools) and elementary school students. The research supports a presumption that the negative view on the digital entertainment is subject to specific generational...
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The concept of news values and its influence on the topic selection in weekly magazine Respekt
Gaar, Dorian ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis is news, or, more particularly, the theory of news values, which was first published in 1965 by Johan Galtung and Mari Holmboe Ruge. Following the first chapter dealing with some aspects connected with the theory, such as tabloidization, story selection or the gatekeeping theory, is an in-depth description of the original concept of news values and a summary of its main impacts on the field of media studies. The thesis also introduces later studies, revising or interchanging the original concept. After that, the Czech weekly magazine Respekt is briefly introduced, for it is this particular magazine to which two news values concepts (the original by Galtung and Ruge and a later re-worked version by Harcup and O'Neill) are applied in quantitative content analysis. Within the monitored period of the first half of 2009, the values from both concepts are analysed on the front page topic, first on the front page itself (as conceived by the magazine, the front page always features a large hand- painted image), then within the referred article. As a conclusion, the results show the rate of presence of the values from both concepts, which leads to a general evaluation of the theory of news values and its influence on the story selection in Respekt.
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Iranian opposition and blogging-the phenomenon of Citizen journalism in non-free society
Hrdina, Matouš ; Nečas, Vlastimil (advisor) ; Švelch, Jaroslav (referee)
The Master's thesis Iranian opposition and blogging - the phenomenon of Citizen journalism in a non-free society is focused on analysis of blogging as an opposition's communication tool within the nondemocratic regimes, contemporary Iran in particular. The research question is How can be the opposition's communication performed by blogging and what are the limitations and possibilities of such communication. The primary hypothesis is that the blogs are not used for direct manangement of opposition's actions, but rather as an alternative space for free expression. Four opposition's blogs written in english are analysed by means of qualitative analysis. The main criteria for selection of blogs were that the blog should be actualised on regular basis, based in Iran or at least written by a native Iranian, and clearly be in favour of the opposition's ideology. Content published between march 2009 and march 2010 was selected for analysis, for it was the period of disputed presidential election and following citizen's unrest in Iran. The issues of media's effects are not discussed in the thesis. Aside of the analysis, certain theoretical models of communication and their potential use within Iran's blogosphere are discussed. The analysis finally confirms that the bloggers have a potential to become...
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Journalists and their sources-searching for factors,thataffects choice of sources
Czabanová, Petra ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The thesis "Journalists and their sources - using sample regarding issues of home deliveries and hormonal contraception" aimes to observe and analyze the techniques journalists are using while working with their sources of informations. Quantitative and qualitative research of six Czech prints (four dailies, two magazines) is dealing with questions Who is being portrait as a relevant source of information for topics, that are considered to be "soft" or "women's", How his/her point of view is represented or How this work with sources contributes to (re)definiton of hormonal contraception discourse and home deliveries discourse. These discourses (the historical point of view, as well as feminists, and today's situation) are discussed, together with concepts of sociology of sources, issue of objectivity, social construction of reality, status of experts in the society and other related topics, in theoretical part of the thesis. The qualitative survey showed the key role of experts for both of analyzed topics (hormonal contraception and home deliveries) and it in detail displays the framing and using their image as an authority, in opposition to "voice of non-experts" (for hormonal contraception topics) and "alternative group of mothers and midwifes" (for topics related to home deliveries).
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The news coverage of the HIV/AIDS issue in time (1996-2009)
Kvášová, Sabina ; Nečas, Vlastimil (advisor) ; Šoltys, Otakar (referee)
This Master thesis "HIV / AIDS in the czech newspapers in changing times (1996-2009)" discusses the media coverage of the topic of HIV / AIDS in the czech newspapers: MF Dnes, Blesk and Hospodářské noviny in 1996, 1998, 2000, 2004 and 2009. The work confronts in the long-term overview the media agenda (the actual number of articles and topics that HIV / AIDS in those years dedicated to) with the real number of newly reported HIV positive and monitors the expanses of Ministry of Health on prevention in this area. The work responds to the question whather are the topics of HIV / AIDS media normally handled episodically, with emphasis on the story, identifies the main issues in the context of HIV / AIDS in the media, namely celebrities in particular frequent topic in the context of HIV / AIDS is deeply engaged. The work also confronts the results of media coverage of this topic so far incurable disease AIDS in czech newspapers with foreign studies on the ground of Media Studies. The actual analysis has two specific aspects of pursuing the use of different analytical tools. Quantitative content analysis looks at the articles that the newspapers reporting on the topic of HIV / AIDS appear. The second part adds a qualitative study on the topic of celebrities and HIV / AIDS. The aim of case studies is to show the...
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