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The Analysis of Internet and its Tools as a Medium for Marketing Purposes
Gregová, Silvia ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The goal of this thesis is the analysis of internet marketing tools and implementation of acquired knowledge into practice. This topic is particularly important to study because the current marketing and communication mix in the world and the Czech Republic are increasingly concerned in on-line communications. Leading topics of this work are: Marketing and Commercial Communications, Internet as a Modern Medium, Internet and its Using in Commercial Communications, Internet Portal www.hotel-ubytovani.com, The Analysis of Using of Internet Portal to Communication in Tourism.
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The influence of television commercials on children´s perception
Vízková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with perception of television commercials by children, who represent a specific target group within the commercial communications. The conclusions about the possible influence of TV spots on the child consumer originate especially from the analysis of my own field survey, which was implemented with the help of the children from kindergartens and primary schools. I considered it necessary to mention also the legal and ethics rules that govern the advertising regarding the child consumer.
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Analysis of The Road Safety Publicity Campaign
Jarošová, Aneta ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis "Analysis of The Road Safety Publicity Campaign" examines publicity campaigns focused on all road traffic participants. The theoretical part deals with marketing and commercial communications campaigns, social marketing and marketing market research. The practical part of the thesis studies road safety in the EU and Czech Republic. The Impact of two recent anti-drink driving publicity campaigns is analyzed in detail. A questionnaire is used to analyze impact of the campaigns on road safety and specifically on general public attitudes towards drink-driving. Results are summarized in the third part of the thesis and author's conclusions and recommedations are offered.
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Marketing research of brand Kubík and its influence on children
Širůčková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Bachelor Thesis "Marketing research of Brand Kubík and its influence on children" focuses on marketing research as a process and its assessment by means of statistic analysis, summarizes marketing segmentation, especially children market segment and also presents brand Kubík and its product. Practical part of thesis insists on proper marketing research in kindergarten and primary school with the aim of analyse the loyalty, brand awareness and children's attitude to Brand Kubík and its products.
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Customer loyalty of retail firm - Billa
Dančevská, Ráchel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. Then the thesis is concerned with a marketing research and a proper creation of a questionnaire for this research. The practical part of the thesis introduces the retail company Billa and presents the results from field research, which was focused on finding of customer loyalty of the Billa's customers.
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Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis
Bártlová, Jitka ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed with reccomendation for the future.
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