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How active seniors cope with stereotyping
Pokorná, Kateřina ; Šanderová, Jadwiga (advisor) ; Tuček, Milan (referee)
The diploma thesis "How active seniors cope with stereotyping" presents the view of active senior citizens on the issue of ageism in Czech society. Research based on analysis of semi-structured interviews shows that active seniors do not consider inequality as a major problem, mainly because of their life optimism, which helps them overcome the stereotypes. Another important strategy the respondents - active seniors - apply is building/keeping a distance between themselves and the rest of the senior population, upon which they look the same way as the rest of Czech society does. The idea that they themselves do not match the prejudices, but the other seniors do, reinforces the stereotypical view of older people and also presents the active seniors as exceptional. The veneration of an active lifestyle in old age does not seem to be a direct effect of active aging trend, as all respondents had been very active throughout their whole life. Although active seniors present themselves as open to society, they prefer to spend their free time with other (active) people of their own age. Despite the rhetoric of assertiveness they are often passive, when confronted with discrimination, and try to sidestep an anticipated unpleasant situation.
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Doping in Fitness nad Recreational Sport
Miček, Jakub ; Balon, Jan (advisor) ; Tuček, Milan (referee)
Bibliografický záznam MIČEK, Jakub. Doping ve fitness a rekreační sport: obsahová analýza českých videí na YouTube. Praha, 2016. 48 s. Bakalářská práce (Bc.) Univerzita Karlova. Fakulta sociálních věd, Institut sociologických důvodů. Katedra sociologie. Vedoucí bakalářské práce PhDr. Mgr. Jan Balon, Ph.D. Abstract Fitness and YouTube are very popular areas of entertainment these days. Despite the touchiness of this topic, there are many videos about doping being published on YouTube. Majority of the research dealing with doping is oriented on top-level athletes and the area of recreational sport with much larger membership is omitted. Since the ways how to gather information are very limited for recreational athletes compared to professional athletes, YouTube happens to be very suitable field for this purpose, but it hasn't been scientifically explored that much yet. In this paper I examine czech youtube videos, which aim to deal with the relationship of fitness and doping. I analyse videos of various authors via content analysis. My work interprets statements and information, which reach the viewers. I use these information further to work with hypotesis: The authors of the youtube videos can motivate the viewers to use doping. I also analyse if the statements about doping use in videos can be abused in...
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Identity Construction of the Long-Term Employed Roms in Litvinov
Gonsiorová, Olga ; Cirklová, Jitka (advisor) ; Tuček, Milan (referee)
In the thesis the author is focused on identity construction of long-term employed Roma in Litvínov city. She proceeds from an assumption, supported by several research, that Roma are vastly stigmatized in Litvínov city. One of the most widespread stigmas is probably persuasion of not working Roma. Long-term employed Roma are defying this prejudice to some extent. In spite of this, because of their visible ethnical apperance they are still put into stigmatized ethnic group. In the theoretical part of the thesis, the author concentrates on introducing theoretical concepts of identity construction to the reader. She also familiarize the reader with Roma minority living in Czech Republic. In the practical part, she introduces her own research, based on six half- structured interviews with long-term employed Roma living in Litvínov. Based on collected data she comes to conclusion and answers her research questions.
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The Influence of Single - Sex Tourist Groups on Creating the Identity of Their Members - Case Study
Švorcová, Tereza ; Tuček, Milan (advisor) ; Kandert, Josef (referee)
This MA thesis deals with the influence of single-sex tourist groups on creating the identity of their members. The aim is to discover the effect of membership in such a non-coeducational tourist clubs on children, and also how this leisure activity affects children's identity and what impact it has on their development. The theoretical part discusses socializing, social environment, gender, gender socialization and gender stereotypes. Furthermore, it also deals with the influence of peers and peer groups for socialization of children and the issue of the high quality use of leisure time. For the purpose of this thesis, interviews were carried out with all parties involved in the functioning of these clubs, namely leaders, instructors, parents and of course also the current and former members of these clubs. For comparison of some statements, an interview with a leader of a very similar, but non-coeducational club was carried out. The results showed that non-coeducational clubs are beneficial for children because the children have the opportunity to access activities normally carried out by the members of the opposite sex, and to do so without gender-motivated social prejudices. Additionally, the approach and attitudes of the leaders have great influence on the running of the club, the nature...
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The Transformation of Partnership - Intergeneration Comparison
Ešnerová, Aneta ; Tuček, Milan (advisor) ; Vohlídalová, Marta (referee)
This diploma thesis is focused on the changes of intimacy between two generations of men and women that were born between 1960 - 1965 and 1985 - 1990. The work pays attention to the second demographic transition and distinct changes in society after the year 1989, and its influence on partnership in the Czech Republic. The main focus is on the transformation of timing of particular life transitions that are postponed to the higher age, changes of life course, kinds of partnership, circumstance of beginning in the new partnership, influence of new technologies and the development of health care (in term of reproduction) to the private life. This work is also about life plans, values and priorities and its influence on partner-biography of individuals. This thesis uses qualitative methodology based on biographic interviews with 16 men and women from aforesaid generations.
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Online world - Content Creators Business Model through the Eyes of a Concrete Community of Online Entrepreneurs
Skotáková, Adéla ; Osuský, Michal (advisor) ; Tuček, Milan (referee)
The Bachelor thesis is dealing with description of online business, concretely of the Content creators business model. The description is based on a community of online businessmen. The crucial part of the thesis is dedicated to an analysis of observations and interviews with members of the community. The goal of the paper is to reveal the functioning of the community of online businessmen within The Content creators business model in a constantly growing online world about which there is still not enough comprehensive information. The paper provides an analysis of relations in community, accepting of new members, interactions, competition and women position in the online business world etc. The goal is to find out about the success influencing factors. In addition, the paper is trying to define patterns in behavior which may lead to earlier success. The analysis showed that in the community may exist an artificial identity based on requirements for a so called good businessman which majority of the community is trying to embody. Furthermore, it came out that certain external factors which influence success rate may exist including e. g. financial crisis, family support, help of a mentor etc. The community itself is a very important factor which probably substitutes intimate relations to the...
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Attitude of people to recruitment agency and agency employment in the Czech Republic
Lexová, Adéla ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
Agency employment is a unique flexible tool, which is able to respond quickly to changing conditions and demands of the current labour market. It also provides flexible employment contracts and employment to risk groups in the labour market, thereby it helps to reduce unemployment. However, the flexibility of agency work is accompanied by high uncertainty. Agency employment is in the Czech Republic still underestimated and its use does not reach the level of most European countries. This may be caused by the prejudices and stereotypes of Czech society based on the generalization of the illegal activities of some employment agencies on all agencies and by the importance of job security for the majority of the Czech population. The aim was to detect and analyze the attitude and confidence of the people in the recruitment agencies and agency employment. Results from own representative research showed that people in the Czech Republic don't trust to recruitment agencies and they wouldn't accept the job in the form of agency employment. Their trust and general attitude then differ depending on sociodemographic characteristics, namely gender, education and size of place of their residence. Women, people with higher education and people from the big cities have more positive attitude to agency employment....
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From Brief to Solution - Commercial Communication in Sociological Perspective
Novák, Michal ; Tuček, Milan (advisor) ; Hendl, Jan (referee)
The aim of the diploma thesis is to describe the issue of transfer of information in commercial communication and advertising. Using the essential sociological theories it tries to describe the process of designing meaningful and successful commercial communication and points out all the complications which can appear. The increased emphasis is put on the importance of understanding the participant's (sender, receiver) behavior and motivations - in commercial communication represented by the knowledge of target group and the brand itself. Based on the theoretical approaches to the communication process - mainly Stuart's Hall reception theory, Cacioppo's Elaboration Likelihood model and Petty's Laswell formula - the thesis describes how to design the advertising campaign properly. It is always helpful to analyze the current situation you are in, analyze your customer's interests and when you finally decide which message you want to use in communication, the keystone of the successful transmission is to code it correctly. You also have to take into consideration the definition of target group, market analysis, media-mix etc., as condition of proper encoding/decoding, minimizing external interferences, therefore maximize effectiveness of message transferring - achieve preferable reading. Practical...
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Civil Involvement in Prague and Motivation of Citizens for Political Participation
Myslivečková, Michaela ; Tuček, Milan (advisor) ; Kandert, Josef (referee)
This diploma thesis deals with civil society in three chosen parts of Prague, the capital city of the Czech Republic. It deals also with civic involvement and political participation of its Citizen and their motivation for that. Thesis aims to show that civil society is not so weak as it is always supposed for post-communist states and it shows that Citizen of Prague are able for mobilization and political participation. The thesis presents the overview of the development of voter turnout in the Czech Republic in different types of elections, in the rate of voter participation and civic activities and citizenship initiatives. Civic and political involvement and motivation are identified through interview made with active people form civic association and district councilors in three chosen parts of Prague.
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