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Using photography in promotion in tourism
Prachařová, Eva ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee)
Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism.
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Sustainable tourism development in the chosen destination - Liberec Region
Voláková, Petra ; Indrová, Jarmila (advisor) ; Kondrashov, Alexey (referee)
The thesis is concerned with the sustainable tourism development theme. Its goal is to evaluate the current situation of sustainable tourism development in the Liberec Region and also to verify that the region develops adequate activities for its support. The theoretical part is focused on defining the concept of sustainable development, it is focused on description of its essence and its principles. The role of important international organizations is described as well. The practical part is concerned with the characteristics of the Liberec Region. A substantial part of the thesis consists of analysis of offer - environmentally friendly forms of tourism, evaluation based on the chosen indicators of sustainable tourism and questionnaire research in four different groups: Regional authority, tourists and visitors, residents and tourism entrepreneurs in Liberec Region.
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Sustainable development in selected types of tourism in Andalusia
Osvaldová, Daniela ; Indrová, Jarmila (advisor) ; Kondrashov, Alexey (referee)
The thesis deals with sustainable tourism in the largest region of Spain - Andalusia. The subjects of the investigation are two selected types of tourism -- recreational tourism and golf tourism. Tourism is a key and strategic element of Andalusian economy, which, however, due to exhaustion of the traditional model started from the 80th years to stagnate and highlighted the need to protect the environment. The extensive nature of tourism has caused the depletion of scarce resources in destinations, problems with urbanization in tourist destinations, seasonal fluctuations and negative impacts on the environment. The thesis is thus concerned with how to implement tools for sustainable tourism in the region. It includes analysis of documents from this area, specifically Plan for protection of the environment of Andalusia until 2017, Agenda 21 for Andalusia and the General plan for sustainable tourism in Andalusia 2008 - 2011. In the part of thesis with the suggestions are reviewed documents for the sustainability of beaches that are a condition for the development of recreational tourism and also the golf courses that quality plays an important role in the development of golf tourism in the region. Andalusian coast is a key area for the application of the principles of sustainable development and one solution is to diversify the tourist offer in the rural, sport, cultural and congress tourism. The seasonal nature of recreational tourism can be mitigated through the development and promotion of golf tourism. The analysis showed that for recreational tourism, there is a need for amendments in legislation on national and regional level, the local authorities must develop activities in order to make the beaches accessible for all segments of tourism, because their actual aspect and equipment does not respond the aspect outlined in the strategies and action plans. Golf tourism is a priority area for development and a segment of tourism with a strategic and high potential. On the other hand construction of golf course brings change of the landscape, damage of natural and cultural heritage, biodiversity loss and constant pressure on resources - particularly water and soil pollution by excessive use of fertilizers and pesticides. But most of these negative effects can be minimized or completely eliminated with good planning, locating, constructing and managing a golf course. The important tools for sustainability are, as for recreational tourism just like for golf tourism, certificates of quality.
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The Analysis of the Croatian Tourism
Jelínková, Petra ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The thesis deals with the Croatian tourism, describes its current state mainly focusing on its structure and special features and highlights the effect on the national economy. Special attention is dedicated to the mutual tourism among Croatia and the Czech Republic. One part of the thesis analyses the prerequisites of the Croatian travel and tourism development. It also includes the SWOT analysis as the evaluation of the country's strenghts, weaknesses, opportunities and threats.
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The Characteristic of chosen hotel Food&Beverage
Faltejsková, Zuzana ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This thesis deals with the issues of hotel services with emphasis on the Food&Beverage. In the theoretical part of the thesis the terms of accommodation and catering services are being defined. These terms are then used in the practical part that analyzes the Parkhotel Praha. Based on the analysis of the hotel, its Food&Beverage, and competition, the strengths and weaknesses are determined with the proposed solutions for the future improvement.
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Analysis of tourism industry in Chelyabinsk city
Skrebkova, Kristina ; Netková, Jarmila (advisor) ; Kondrashov, Alexey (referee)
The aim of the thesis is an analysis of tourism industry in the Russian Federation, on the example of Chelyabinsk region and Chelyabinsk city, taking into account the assessment of recreational opportunities of the region. The first chapter is an introduction to the issue of tourism development in Russia. The second and third chapters describe the attractiveness of Russia and the Ural federal district as a tourist destination as well as basic types of tourism in the country. Fourth chapter presents problems and prospects for development of tourism industry in Chelyabinsk region and Chelyabinsk city. The last chapter is the conclusion, which I made according to obtained and analysed data.
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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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Financial analysis of the Travel agent Fischer, a.s.
Čejchanová, Martina ; Bakos, Tomáš (advisor) ; Kondrashov, Alexey (referee)
The master thesis Financial analysis of the Travel agent Fischer, a.s. deals with the theory of financial analysis in its theoretical part. The topics such as source data or different methods of processing are discussed within this part. Moreover it deals with interpretation and assessment of results. In the practical part the analyzed company and sector is defined at first. The core of the work consists of applying theoretical knowledge and actual processing of external financial analysis of this travel agent. The calculated values are continuously interpreted and compared with competitors and the results achieved in the field of business. In conclusion, there is a summary of the results achieved, assessment of financial situation and appreciation of the company's position on the Czech market.
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The importance of tourist information centres in the field of promotion of the food service establishments
Drahotová, Kristýna ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This bachelor thesis is focused on the opportunities of promotion of Czech gastronomy through tourist information centres. The aim of the thesis is to analyse the cooperation of tourist information centres with restaurants in Prague in the field of promotion of Czech gastronomy and the food service establishments themselves. The thesis is divided into three chapters. The first one is purely theoretical and deals with the marketing instruments in the tourism industry. The second part of the thesis describes services provided by Prague information service. The last chapter includes the analysis of the cooperation of the information centres with restaurants and several suggestions for possible improvements.
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Analysis of the offer of chosen tour operator
Hlatká, Adéla ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The thesis is focused on tour operator one-step CZ and its offer. The theoretical part contains definition of basic terms of tourism industry, such as tour operator, holiday package and especially the Act Nr. 159/1999 Coll. about some conditions of business in the tourism industry is presented. The next part is characterisation of the tour operator and its competitors. The last part is focused on the offer of one-step CZ. Holiday packages and services are analysed in detail. Finally, the offer of the tour operator is evaluated using SWOT analysis.
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