|
|
Communication Strategy of Company
Stehlík, Petr ; MBA, Petr Adamus, (referee) ; Schüller, David (advisor)
This thesis deals with the design of communication strategy for Brno pharmacy U lazní. The task is to assess the current status and on the results of the analysis suggest appropriate measures in order to improve and streamline communication mix of the company. A part of this thesis is the evaluation of information with application of fuzzy logic.
|
|
| |
|
|
Analysis of Customer Satisfaction and Suggested Measures for Its Improvement
Zatloukalová, Veronika ; Netopil, Tomáš (referee) ; Schüller, David (advisor)
This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.
|
|
|
Customer Satisfaction and Proposals for Its Improvement
Šlosárková, Iveta ; Vaňous, Marek (referee) ; Schüller, David (advisor)
This master's thesis deals with customer satisfaction issues of selected Thai restaurant in Brno. Using relevant methods are proposed appropriate measures to increase the current level of customers' satisfaction. Marketing research is used to do this, and it is conducted using a questionnaire survey. Based on the data capture, the data are being analysed and they provide input for evaluating and setting up suggestions to increase total customer satisfaction level.
|
|
|
Product Marketing Strategy
Maradová, Markéta ; Erlebach, Jiří (referee) ; Schüller, David (advisor)
This thesis deals with the marketing strategy for the company Václav Hrabec Ltd. The work is divided into three parts: theoretical, analytical and proposal. The theoretical part describes all theoretical knowledge based on literature, such as marketing concepts and process of creating marketing strategy. The analytical part is an analysis of internal and external marketing situation. At last, a proposal part describes the draft of marketing strategy.
|
|
|
Marketing Communication of a Selected Company on a Foreign Market
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the marketing communication of a selected company on a foreign market that produces herbal products from the category of healthy nutrition. The theoretical part contains definitions of basic terms related to the researched issues. The analytical part analyzes the current state of the selected company and its significant surroundings. It also includes a marketing research, which is conducted on the basis of qualitative and quantitative approach. The final part provides suggestions for improving the company's communication strategy in the Slovak B2C market.
|
|
|
Development of Business Activities in LenovoShop
Hrubešová, Markéta ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Diploma thesis deals with development of the business activities of M Computers s. r. o., specifically with development of the business activities in Lenovoshop, which the company manages. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the awareness raising and increasing sales turnover of the Lenovoshop.
|
|
| |
|
|
The Product Marketing Strategy
Křešťák, Filip ; Cleary, Petra (referee) ; Schüller, David (advisor)
This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
|
|
|
Marketing Research
Adam, František ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Thebachelor thesis focuses on the level ofsatisfactionoftheclientwiththeoffered-production in thefieldofhealth care. The thesis contains a theoretical part where I describetheconceptsthat are related to thefocusofthework. In thenextsection, analysesoftheexternal and internal environment willbecarriedout and a question-nairewillbeprepared. On thebasisoftheinformationfrom these analyses, I willpro-poseproposalsforimprovement.
|
guest ::
