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Chronological history of level and score gaming magazine
Möwald, Jaromír ; Švelch, Jaroslav (advisor) ; Kučera, Štěpán (referee)
The theme deals with the basically unknown history of Czech gaming magazines Level and Score, which were published (and are published) over the years from 1994 to 2010. As far as I'm concerned, no student has ever attempted to analyze their market position, causes of the eventual end and the causes of success. My work has a goal to determine the cause of the success of these two magazines, contact those persons, which were involved in the production of magazines, make in-depth interviews about their past work and the overall functioning of the magazines, breaking down the specific causes of eventual fall of the magazines from available sources and explain why the magazines remained on the Czech market until today. The result should be a structured overview of both magazines, their insertion in the historical timeline and an interesting insight into their functioning.
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Prediction Markets - Trade Based Mediation
Randus, Tomáš ; Švelch, Jaroslav (advisor) ; Kyjonková, Petra (referee)
Prediction Markets -Trade Based Mediation Tomáš Randus Abstract Prediction markets are a collective intelligence, crowdsourcing and gamification based information systems. They organize and validate a wide information imputes into a form suitable for medial purposes. There are a significant number of currently running systems provided by universities, companies and other oganisations. Prediction markets are in detail huge gaming systems with simulated stock market implementations. There are some controversies connected with political and strategic usage of those systems. The rest of usages like show business, sport, medical etc. are legitimate.
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Origins of the Czech and Slovak Digital Narrativity: The History of Text Computer Games in Czechoslovakia
Šidlichovský, Pavel ; Švelch, Jaroslav (advisor) ; Connelly Kohutová, Radka (referee)
The present diploma work describes the early development of digital narrative on the territory of the former Czechoslovakia in the 80's and at the beginning of the 90's of the 20th century. In that period, the text adventure game production and use were influenced by the socio-cultural and economic environment in the east-European Communist bloc, and by its following transformation into a democratic system with market economy. That brought about unique approaches to the computer game development and playing, and it also led to a formation of a cultural phenomenon of digital text games connected with the context of that time. The text deals with a brief historic development of digital game playing in the world, and a general situation in the information technologies on the territory of the former Czechoslovakia including direct participants' selected opinions. Within the framework of the present work, basic theoretical approaches have been presented, examining the adventure games genre, and especially their narrative part and the principles of intertextuality. The latter have been described using the examples of the respective Czechoslovak game production.
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Harry Potter in Czech : Official and Fan Versions
Ešnerová, Kateřina ; Jettmarová, Zuzana (advisor) ; Švelch, Jaroslav (referee)
The thesis looks at fan translation of fiction, a phenomenon that, unlike fan translation of anime and videogames, has been mostly overlooked by translation studies until recently. More specifically, we examine fan translations of Harry Potter books. The thesis aims to address a wide range of aspects pertaining to fan translation of fiction. In the opening chapters, it gives a brief overview of the history of fan translation in general and of research papers dedicated to the subject. Based on comparison with fan translations of anime and videogames, the thesis defines functions of fan translations of fiction in relation to official translations. The phenomenon of fan translation of fiction is then set in a wider context, one chapter detailing its relation to fan communities and one addressing the question of copyright. The nature of fan translations of fiction is further explored through comparison with official translations, which in this particular case focuses on Czech translations of Harry Potter books. First, we compare the translation process in case of both official and fan translations and then chosen extracts from the last book, Harry Potter and the Deathly Hallows. We also focus on differences between the collective fan translation and the fan translation done by an individual. We draw...
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Players of Live Action Role-Playing Games in Czech Republic in reflection of active audience theories
Heller, Jakub ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This text is presenting the new phenomenon called larp and it is trying to describe its fundamental characteristic attributes and acquaint reader with its structure. The goal of this text is to define larp in the company of other types of media, describe the unique relationship between larp and its audience and in the same time bring larp community to kontext of active audience theories. For better understanding of this medium this text is also trying to clarify terms like role-playing, immersion or diegesis and their role in the enviroment of this phenomenon.
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Paywalls and the future of journalism
Novotný, Jan ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
The Master's diploma thesis examines the phenomenon of imposing paywalls on news content. By using qualitative interview research, case studies, theoretical and empirical analysis the thesis emphasizes mainly the differences between individual ways of imposing paywalls and also factors that can influence the process of implementing paywalls. Hypothesis claims that imposing paywalls on existing free content can serve as an incentive on the media market to reach a growing productivity of media enterprises in spite of a booming popularity of sharing free information. It depends whether the right business model is implemented. According to the hypothesis the right model is "metered model" that responds to the nature of the internet and implies that certain amount of content would remain free of charge. Both paid and free content spheres should have to be redefined by new ergonomy and new journalistic content.
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Western union-
Tlustý, Filip ; Trampota, Tomáš (advisor) ; Švelch, Jaroslav (referee)
The aim of the diploma thesis Western Union - Pioneer of the Globalization is to describe the arise and growth of the Western Union company, in the context of the historical development, the technical discoveries of the 19th and 20th century, and the role the company had in linking the world. It describes the role the company had in the process of globalization. The three key elements of that process are: development of the underwater cables, the arise of international world news agencies, and the use of electromagnetic waves for communication. In this diploma thesis all those three elements had been described, from their beginning, until present. There are also evoked extraordinary events, companies or persons that by their bold acts had contribute to the global exchange of information and had influenced the current way of processing and distribution. In the part that is primarily dedicated to the arise and growth of the Western Union, the way the company was tied to the process of globalization is described. Further is described the current business model, the business strategy, market competitors, and overall changes in international financial transactions. Trough market liberalization, new opportunities arose for new players on this market, thus marketing tools that are used to preserve the...
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Social networks and election to Chamber of Deputies in year 2010.
Wiglasz, Radek ; Křeček, Jan (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis Social networks and election to Chamber of Deputies in year 2010 covers activities of political parties on internet social networks such as Facebook, YouTube and Twitter. The thesis also covers some civic engagements, which intervened electoral campaign and later influenced people decision in election to the Parliament of Czech republic. The first part describes how political parties, which has entered the Chamber of Deputies, used potential of social networks in campaign and how their activities differed from party to party and also by social networks. The thesis discovers how political parties saw campaign on social networks and which forms of promotion they used. Second part is about activities of civic engagements on social networks and about their influence on results of the election. Diploma thesis discovers if their success depended on social networks. In the last part of the thesis, a research was made on a group of users of social networks. It analysed the influence of political parties' campaigns on social networks and also civic engagements on the results of this parliamentary election.
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The Creation of Personal Identity on Social Network Sites
Mesiariková, Ivana ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
This final thesis is looking for ways social networking site users understand their virtual image, online identity and the way online identity is made. It also deals with the way users view the use of social networks and the fact that their virtual profiles reflect their personalities and opinions. It also handles a study on how users perceive the closeness of "Facebook world", whether as a world made up of real people contacts or just a cold virtual space. Social network users leave a digital trace behind. In addition, this thesis follows its impact on online reputation. Also it follows effect it has on user's virtual contacts. It considers attitudes towards social networking sites based on age and gender. It mentions certain effects that accompany user and his presence on internet and social network in general: disinhibition effect, flaming, trolling or spiral of silence theory. It describes evolution of the communication on social networks. In the final stage it focuses on commercial potential: marketing opportunities on Facebook, ways to exploit users' data and what will be the benefit for both parties.
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Collective Evaluation of quality of movie and serial production on Czech-Slovak Movie Database on http: www.csfd.cz
Vychytil, Václav ; Švelch, Jaroslav (advisor) ; Bednařík, Petr (referee)
Diploma thesis is entitled, "Collective Evaluation of Quality of Movie and Serial Production of Czech-Slovak Movie Database on http://www.csfd.cz". The main focus of this thesis is on the aggregated evaluation study of quality of movies in several internet movie databases, primarily in CSFD and IMDb. The study also defines these internet databases in the context of social discourse, briefly informs about the history of these databases, and introduces the reader into their functioning. Additionally concerning the quality of movies, databases represent the main authority, and sorting of the movies according to their 'colour' in CSFD is considered a form of agenda-setting. This study discusses the issues of quality, through analysis in an attempt to determine the quality of movies on the database. Much of the thesis discussion revolves around the author's research, which was carried out from September 2011 till the end of March 2012. Unfortunately, because of the extent of diploma thesis and the methodology used in the research, it was not possible to analyze serial production in more detail.
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