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Linguistic manipulation in the daily press
Škubová, Eva ; Šoltys, Otakar (advisor) ; Švelch, Jaroslav (referee)
This thesis deals with the topic of the language of news reporting in the Czech print mass media with relation to its neutrality and objectivity. Using the society's high expectations about the quality and truthfulness of the media content as a starting point, it explores the influences on the media product. Furthermore, based on the classic linguistic categories, it describes the typical means of linguistic manipulation in texts. In its other part, it analyses the cover pages of Czech dailies to find out to what extend the means of linguistic manipulation are still being used.
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Image of social network Facebook in Czech printed media between 2007 and 2009
Špičák, Jakub ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee)
A purpose of this thesis is to offer a view into media reflection of social network Facebook. In its "theoretical" part, the thesis offers structured sets of information about this phenomenon, such as its creation, history, current, and possible future uses. It also refers to usage of Facebook for broadcasting of "citizen journalism", as well as to possible threads of using this social site, mainly connected to privacy and personal data leaching. In its "practical" part, the thesis analysis selected daily newspaper and magazines, using both quantitative and qualitative methods, to offer media reflection of Facebook in the period specified.
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Life on Facebook: Qualitative Study of the Behavior of Teenagers and Young Adults on Facebook
Erban, Ondřej ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
This master thesis aims to map the behavioral patterns of Facebook usage and the dependence of these patterns on the users' characteristics. This thesis had the goal to generate hypothesis about peoples' behavior on Facebook - what information, where and why people look for and what information, with whom and why they share. In other words, to describe "the life on Facebook" and to contribute to expanding the knowledge about Facebook's social role, its deeper theoretical reflection and to anchor Facebook more solidly into the system of media theories. In the first theoretical part I have characterized and defined Facebook, sketched its history and development, briefly summarized the studies concerned with Facebook and as well described the contemporary media studies theoretical approach to Facebook. The research itself was carried out through the series of qualitative interviews with Facebook users. Based on this data analysis I have formulated various hypotheses about peoples' behavior on Facebook, about the regularities in the way people share and search for information on Facebook. These hypotheses should serve as a basis and foundations of the subsequent quantitative research.
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Amateur translation of scripted television series and its social context
Švelch, Jaroslav ; Jettmarová, Zuzana (advisor) ; Pošta, Miroslav (referee)
This thesis aims to describe and explain the relatively new, but widespread phenomenon of amateur subtitling of scripted television series, and to propose a model that can be used to analyze this specific kind of translational practice in its social and technological context. For this purpose, we have adopted theoretical and methodological approaches from the disciplines of translatology, sociology and media studies, while highlighting the changing functions of audiovisual translation in contemporary society and the role of translational norms. Motivation for translating is explained using Bourdieu's concepts of cultural and social capital. In the empirical part, we apply the analytical model to a case study, which focuses on the on Czech amateur subtitling of the first season of the Game of Thrones television drama series. Using a combination of qualitative and quantitative methods, we describe and analyze the social context, the process of the translation itself, and the reception and resulting structural features of amateur subtitles compared to the official subtitles aired by HBO. A key informant interview with the amateur translator is used to shed light on the motivations behind and the logistics of his work. A discourse analysis of the comments on the Titulky.com website provides a basic...
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Rhetoric of users selected asynchronic discussions on the Internet.
Klika, Jan ; Kraus, Jiří (advisor) ; Švelch, Jaroslav (referee)
Master thesis called "Users rhetoric of selected asynchronous discussions on the Internet" studies culture of language and rhetorical cultivation in the selected discussion pieces from the three news servers, namely Aktuálně.cz., iDnes.cz and Neviditelný pes. Under many of these virtual newspaper articles there are discussions that are meant to develop read ideas and opinions. This discussion space is accessible for practically everyone who has an access to the Internet, which is one of the characteristics and advantages of network media over traditional ones. However limitations of traditional media anticipated the use of appropriate and cultivated language. Network media have different characteristics and asynchronous discussion make other demands on language in them. Natural language is the basic communication medium, which is the primary content of most mass media. In the practical part there is an examination of users speech behavior in these discussions. The rhetorical analysis is used there, which allows a holistic view of speech including its argumentative construction. The aim is to find out what this type of online dialogues is characteristic from the point of view of rhetoric.
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Šesták, Martin ; Švelch, Jaroslav (advisor) ; Osvaldová, Barbora (referee)
User-generated content and its use in digital news media Abstract This thesis deals with increasing activity of Internet users who intensively create, publish and spread their own content. Huge part of this content is related to news and interferes in the traditional field of mass media organizations, which have to put up with newly established situation. The theoretical part of text describes the development of network media and strives for ground active user participation into media discourse and historical context. Therewithal, this part introduces kinds of user-created contents, defines their characteristics and analyzes these users who are called "prosumers" or "produsers" in the Web 2.0 era. The attention is also focused on user-generated content used by news websites and citizen journalism. The second part analyzes how the foremost world news media use and benefit from user-generated content. Examined media are iReport CNN, uReport Fox News, Have Your Say BBC and France 24. The text also analyzes Czech news media, especially ČT24 news channel and main Czech news websites and offers comparison with world media. Both parts of the thesis focus on web and television news service.
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Motivation and individual use of social networks, namely Facebook and Nyx and the identity of thein users: Qualitative comparative study
Šimáková, Lenka ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
Lenka Šimáková Způsoby a motivace užívání sociálních sítí Facebook a Nyx a identita jejich uživatelů: Kvalitativní komparativní studie Mediální studia, IKSŽ, FSV UK, 2012 Abstract The key goal of this thesis is to find correlations between motivation and usage of social network(ing) sites and how they influence self-presentation of the users as a process of defining their own identity. A qualitative method of semi-structured interviews with five active users of both researched sites was used to describe the impact of the social and technological environment on the way they present themselves towards others. I therefore focus mainly on the social identity of the users: why and how they interact, how they perceive the sites and their role within their groups and how it influences their administration of their personal profiles. I also focus on other relevant subjects of within-line social communication: I describe various aspects of computer mediated communication, user perception of public and private sphere on-line and other issues such as group dynamics or users' approach to the social network(ing) sites as tools for managing their social capital. The resulting set of hypothesis is based on my analysis of the conducted interviews. This thesis brings an insight into user reflection of researched platforms,...
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Agency news 30 years after conference on New World Information and Communication Order
Motlová, Barbora ; Trunečková, Ludmila (advisor) ; Švelch, Jaroslav (referee)
Thesis "Agency news in connection with conference on New World Communication and Information Order" deals with problems of foreign news coverage. In particular, it follows the role of multinational news agencies. The aim of this study was to assess whether the news agencies reporting has changed during the past thirty years. The first part of the thesis deals with the origin and circumstances of the debate about the New World Information and Communication Order. The second part summarizes and compares different studies on the issue of news reporting on the international level. The third part of the work is based on the findings of the first two chapters. Using quantitative content analysis I examine coverage of Latin America by the world news service of Reuters.
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Video games
Kolář, Vojtěch ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This thesis is based on a detailed analysis of various topics related to the question of whether video games can be art. In the first place it analyzes the current academic discussion on this subject and confronts different opinions of both supporters and objectors of the idea, that video games can be a full-fledged art form. The second point of this paper is to analyze the properties, that are inherent to video games, in order to find the reason, why cultural elite considers video games as inferior in relation to traditional forms of art. In addition to features of games like entertainment, competitivness and unproductivity, this part examines the circumstances that have an impact on current game design, like mass popularity and game developers pandering to wide audiance. Due to these circumstances, the majority of video games can be considered kitsch. Following passage through the application of theory of kitsch on specific video game shows and identifies tendencies in game design that cause this condition. Conclusion of the second chapter, however, shows that some video games exhibit characteristics that are generally regarded as positive elements of art works and by that they avoid being branded as kitsch. The last part of this thesis, based on cluster theory of art, identifies and analyzes...
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