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Native Art as a Source of Cultural Memory. Case Study of Māori Toi moko
Vacková, Kateřina ; Rychlík, Martin (advisor) ; Soukup, Martin (referee)
This thesis deals with the repatriation of Toi moko (tattooed, preserved heads of Māori or Moriori origins) from overseas institutions back to the country of their origin, New Zealand. Toi moko are considered to be not only human remains but also cultural artefacts, pieces of native art, which are important for cultural reproduction. The significance of Toi moko for Māori culture is explained in accordance with Cultural Memory theory introduced to Social Sciences by the German cultural scientists and Egyptologist Jan Assmann. The aim of this work is to provide a comprehensive framework for understanding the meaning of Toi moko in Māori society, to summarise its historical development, and to reflect the recent efforts of Karanga Aotearoa Repatriation Programme that is undertaken by the Museum of New Zealand Te Papa Tongarewa and funded by New Zealand Government. Key Words cultural memory, cultural identity, culture, ethics, Karanga Aotearoa Repatriation Programme, Māori, native art, New Zealand, tattoo, Toi moko
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The marketing research of the image of sports brands
Vacková, Kateřina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title: The marketing research of the image of sports brands Objectives: The objective of the inquiry is to identify the image of the 5 best known sports brands on the Czech market from the Prague generation Y point of view, whose age limit is defined by Bergha (2012). At the very end of the survey we then compare the acquired results with one another. Methods: The center of interest was the brand and how the consumer perceives it. The marketing research, used in this survey in the form of the electronic inquiry, can be assessed as quantitative with the use of qualitative techniques. It is based on studying the respondents' approach to competitive brands from one market segment. As crucial in the questionnaire was a battery of personal qualities, which was however supplemented by modified projective techniques, i.e. association tests and emotional connection of brands with colours. Results: The inquiry results show that among strongly perceived personal qualities of the examined sports brands is "trustworthy" which gives the impression of active life and health. Among neutrally perceived attributes is "exciting" and quite unapt characteristic is "aggressive". When evaluating the emotionality of the brands by means of limbic mapping, colours like black, white, blue and red predominantly dominate....
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Anticorruption Policy and Political parties in Czech Republic
Vacková, Kateřina ; Perottino, Michel (advisor) ; Mlejnek, Josef (referee)
The bachelor thesis on the topic of "Anticorruption Policy and Political Parties in the Czech Republic" is focused on evolution of anticorruption policy of three political parties ODS, TOP 09 and VV, which gained a confidence in the Chamber of Deputies on 10th August 2010 and formed a coalition named "Coalition of Budgetary Accountability, the Rule of Law and Fight against Corruption". The beginning of this thesis is devoted to the definition of the concept of corruption and phenomena connected with this problem. The aim of this thesis is the examination of the evolution of anticorruption policy of all three political parties from their electoral programmes through the enforcement of this policy into the Coalition Agreement and the Policy Statement of the Government of the Czech Republic to Anticorruption Strategies from 2011 to 2014. In the implementation of policy contained in the electoral programmes into the Policy Statement of the Government of the Czech Republic was the most successful ODS, as 10 of the 12 proposed measures also found itself in the Policy Statement, which corresponds to 83.3 % of success. In this comparison, the least successful was the political party named Věci Veřejné which managed to get 19 of 36 measures from the electoral programme, which makes only 52.7 %. From the...
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Position on insolvency administrator under insolvency law
Vacková, Kateřina ; Smolík, Petr (advisor) ; Winterová, Alena (referee)
The abstract Position on insolvency administrator under insolvency law This thesis describes the insolvency proceedings in view of the insolvency administrator. It deals not only with the position of the insolvency administrator in already running insolvency proceedings but also the prerequisites that must be met in order to become an insolvency administrator at all. It is processed with regard to the importance of the amendments to the act of the year 2013. Due to the financial crisis and growing indebtedness of population it is a very actual subject, which applies to almost all of us. The thesis is divided into six main chapters. The first is devoted to the person of the insolvency administrator with detailed terms and conditions for the emergence of the processed function relating in particular to integrity and tests and to the types of terminativ of their activities. The second chapter discusses the performance of the function with an emphasis to the appointment, amendment, withdrawal, exclusion and exemption from the function. The various types of insolvency administrators are discussed in chapter three. The largest chapter is the fourth one. This chapter discusses the General rights and obligationsc at first, which are common for all the types of resolving insolvency and it is followed by the second...
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Internet communication of the dance studio Demo
Vacková, Kateřina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Internet communication of the dance studio Demo Objectives: The objective of the bachelor work is to create a design of the internet presentation of the starting dance studio Demo and subsequently to create an advertising compaign using specific tools of communication mixture in the internet environment, which could be realized in practice. Methods: In this work the method of questioning was used, specifically a semi-structural conversation with the dance studio owner as well as the method of observation. The method of observation helped to judge and examine web presentations of the rival dance studios and became the inspiration in the very website creation. Results: The created designs were offered for consultation. Their realization into practice will entirely depend on the lectors decisions. Keywords: marketing communication, Internet, Internet marketing, web presentation
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Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity
Vacková, Kateřina ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
The bachelor thesis "Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity" focuses on relation between mass media, collective memory and national identity. In accordance with social constructionism theory, the terms collective memory and national identity are understood as social constructs whereas mass media is considered to be one of the social construction agents. The aim of this work is to analyse a variety of media interpretations on significant Czech history events - October 28, 1918 and November 17, 1989. Analysed are newspaper commentaries published in order to commemorate these events during the eleven- year period from 1998 to 2009. As a resource for the analysis I have chosen three Czech daily newspapers - Hospodářské noviny, Lidové noviny and Mladá fronta DNES. The research method used is media qualitative content analysis. The work objective is to examine the typical media discourses based on national history which are constructed in a way to support contemporary Czech national identity. Not only does this thesis consist of research, it also includes methodology and theoretical framework.
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Art as a form communication with multi-handicapped children
Vacková, Kateřina ; Jebavá, Jana (advisor) ; Bednář, Miloš (referee)
Name: Art as a form of communication with multi-handicapped children (a proposal of a conception of a new pedagogical subject taking advantage of artistic creativity). The thesis objectives: An introduction into a problem of multi-handicapped pupils and a presentation how to take advantage of art forms, especially music, as one ofthe possibilities for education and progress in communicative abilities ofthe above mentioned pupils. Method: On the basis of research of available literature, and after compilation and analysis of the obtained pieces of information applications, for actual creative output, enabling development ofcommunicative abilities ofpupils with combined defects were suggested. In the thesis a method of a long-term observation of 42 multi-defected pupils from Specialized Elementa.ry School and Practical Elementary School, Starostrašnická, Praha 1O was used. Results: In the practical part ofthe thesis the results obtained by observing the above mentioned group ofpupils were processed. On the basis ofthe results evaluation a new conception ofa creative (artistic) output is going to be proposed and put into practice in a special pedagogical subject of Artistic Workshop for Specialized Elementa.ry School and Practical Elementary School, Starostrašnická, Praha 1O. Keywords: Art,...
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Integration from the perspective of inclusion in regular kindergarten
VACKOVÁ, Kateřina
This Bachelor's thesis deals with the theme of inclusion and integration of children with special educational needs into general kindergarden. The goal of the work is find out if teachers and parents of children are good ready for this problem. If they see shifts in the education. And what they consider for problems. I will map individual terminology terms in the teoretical part. I will try to approache to their essence with the professional literature. I will describe individual children with special educational needs that I chose for outline problematic in the practical part where I will try to find out with help of qualitative interviews to extent is possible integrate a child with special educational needs into general kindergarden.
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m-Commerce
VACKOVÁ, Kateřina
The aim of this thesis was to suggest practical use of m-commerce in the company Elektra PV based on analysis of options of m-commerce in the Czech Republic and in the world. First part of this thesis investigates theoretical basics of mobile commerce. Next part processes three case studies about the companies Amazon, Argos and Alza.cz, then followed the analysis of m-commerce. Based on previous findings is suggested for the company Elektra PV to implement mobile application.
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Consumer behaviour on a coffee market
VACKOVÁ, Kateřina
The aim of this bachelor´s work is to analyze consumer behavior in the coffee market, what manner of consumers prefer coffee, important factors when choosing coffee. First, secondary data were obtained from literature. Then, quantitative research was conducted by questionnaire survey. Based on the research has proposed specific recommendations to improve marketing tools, the company TH Kaffee.
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