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The origin and evolution of media agencies in the Czech Republic
Dvorská, Petra ; Vojtěchovská, Martina (advisor) ; Hejlová, Denisa (referee)
My thesis titled "The Origin and Evolution of Media Agencies in the Czech Republic" discusses the emergence and gradual formation of organisations specialised in media planning and the purchase of advertising space in the media. It focuses in particular on the 1990-2000 period; however, it also mentions the development of these agencies before 1989 as well as the current and future trends. To better understand the formation of these organizations, the thesis also briefly describes the basic developmental characteristics of the media market in the Czech Republic after 1989. The work also contains the definition of a media agency, the explanation of its nature and its position in the "media chain", i.e. the description of the role media agencies perform in relation to advertisers, advertising agencies, media representatives, the media and audience. It also mentions the impact of media agencies on the operation of the media and their share in creation of media tools and research. Because there is no supporting material available so far, the work is mostly based on the statements of the founders of the agencies and direct participants.
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Federal Communications Commission and media content regulation
Sauer, Jaroslav ; Šmíd, Milan (advisor) ; Vojtěchovská, Martina (referee)
The FCC was created by Congress in the Communications Act of 1934 for the purpose, in part, of "regulating interstate and foreign commerce in communication by wire and radio." Later the word "radio" also applied to televison. The Communications Act authorizes the FCC to make necessary regulations to prevent interference between stations and to carry out the provisions of the Act. The FCC is directly responsible to Congress and its jurisdiction covers the whole USA. Powered by TCPDF (www.tcpdf.org)
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Tabloidization of Czech dailies before and after the death of Karel Svoboda
Cífka, Petr ; Trampota, Tomáš (advisor) ; Vojtěchovská, Martina (referee)
The diploma thesis "Tabloidization of Czech dailies before and after the death of Karel Svoboda" focuses on suicide of popular Czech songwriter and composer and analyzes the way in which Czech dailies covered this event - including tabloids and also quality papers. This diploma thesis is a case study, with brief theoretical introduction about tabloidization and framing and detailed analysis of framing in three important Czech dailies, which contributes to the description of some of the aspects of tabloidization of Czech newspapers.
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Woman in Comics: Comparison of Woman Visual Depictions and Her Function and Role in Comics
Oswaldová, Alena ; Vojtěchovská, Martina (advisor) ; Kruml, Milan (referee)
Diploma thesis "Woman in Comics: Comparison of Woman Visual Depictions and Her Function and Role in Comics" is internally divided into two parts: a theoretical and a research part. The theoretical part introduces a history of comics, from the beginning of this medium till present and focuses on woman comics characters and their typologies. The analytical part of the diploma work presents own research which deals with visual depiction of women in comics: examines their functions and roles in comics and bindings to the depictions. A part of the research section of this work is also comics codes analysis (genre, modality, visual codes, nonverbal and language codes), summary of quantitative researches of female characters in comics and basic information about analysed comics (author of the comics, category etc.). The researched sample is composed of three comics: Li'l Abner (author: Al Capp), Wonder Woman (author: Charles Moulton), Strangers in Paradise (author: Terry Moore). Outcome of this research is a survey of analysed female and male characters, a summary of the visual analysis and implying results.
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Rise and Evolution of Online Journalism in the Czech Republic in Case of Online Daily iDnes.cz
Pavec, Michal ; Vojtěchovská, Martina (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis "Rise and Evolution of Online Journalism in the Czech Republic in Case of Online Daily iDnes.cz" considers an important and interesting period of Czech journalism after 1989. Specifically, it focuses on the origins of online daily iDnes and tries to describe history of Czech internet journalism on this example. The main attention is focusing principally on the first stage of daily's history: stage of planning (nine months in 1997), which is characterised with disbelief of publishing company Mafra and very cautious attitude to the plan, and first two years, which are very unusual for starting a professional medium. The authors of the plan intended from the beginning to work with the specific possibilities of hypertext space of the internet. But they had to count with a low budget and only two editors. Only two months were enough to see that internet daily can act as an independent part of the publishing company. The readers of early Czech internet used to visit the new site and iDnes became the most visited internet daily in 1999. Among others they appreciated use of new journalistic genres specific for internet space. For example: online interview and online report. Daily had also possibility to update texts - react to a progression of a situation. This diploma thesis also...
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Media reflection of TV ratings results before and after the introduction of electronic measurement
Štěpánek, Michal ; Reifová, Irena (advisor) ; Vojtěchovská, Martina (referee)
This thesis, titled Media reflection of TV ratings results before and after the introduction of electronic measurement, focuses on usage and presentation of TV ratings results in the Czech print media. The phenomenon of TV ratings is first discussed on the theoretical level and the initial part is dedicated to description of media functioning from the economic point of view [primarily the attitude of the Czech media scene toward TV ratings measurement]. Subsequently, the attention is aimed at the TV audience and its surveying. The author distinguishes between commercial and academic audience surveying and also deals with the history of TV audience research and measurement worldwide and also in the Czech Republic. He focuses primarily on the critique of the use of quantitative methodology based surveys for TV ratings. The second part of this thesis is based on the content analysis of three main Czech daily newspapers in 1996 - 1999 (specifically columns dedicated to the culture related topics).
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