Original title:
Zelený marketing: strategické využití socio-environmentálního hnutí ve společnosti v pojetí firmy The Body Shop
Translated title:
Green Marketing: Strategic Use of Socio- Environmental Phd Movement of society in conception of the Compeny The Body Shop
Authors:
Baxová, Pavla ; Trampota, Tomáš (advisor) ; Vojtěchovská, Martina (referee) Document type: Bachelor's theses
Year:
2009
Language:
cze
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/108471