|
|
Risks in Marketing Communication Management
Ježková, Jaroslava ; Novák,, Petr (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.
|
|
|
Selected Aspects of Sharing Economy with emphasis on Airbnb and Uber
Ježková, Jaroslava ; Hraba, Zdeněk (advisor) ; Charvátová, Dagmar (referee)
This thesis deals with a subject of collaboration economy and it aims at two of its representatives in particular, Airbnb and Uber. My focus targets at current status in terms of established or missing regulation and mapping of up to date trends for regulation to be developed or to be improved in contrast to what has already set. Simultaneously, there is described its functional system and familiarization with them for a potential user. At least but not last, one of the goals is to clarify why new representatives as Uber or Airbnb might be spotted controversial. It is observed that current legal status of collaborative economy does not reflect its ability to share a global market and its potential regulation from government point of view has become likely. However, politician opinions on how this regulation should look like vary. Nevertheless what may be found identical in those opinions is that there is no will collaborative economy to be repressed however, rules and limits should be clearly stated. Expansion of digital technologies and its relation to collaborative economy growth was hardly predictable. For traditional services, for instance, taxi drivers, rules and limits are very restrictive regardless modern social and technological situation does not require such a strict limits since modern...
|
|
| |
|
| |
|
|
Weight and BMI in relation to the dose of levotyroxin of patients with hypothyreosis
Radiměřská, Veronika ; Jiskra, Jan (advisor) ; Ježková, Jana (referee)
The objective of this study was to define if there is a mutual influence between the daily dose of levothyroxine, positivity/negativity of thyroid antibody, BMI, waistline, hip measurement and other anthropometric parameters. It was also to analyze if the daily dose of levothyroxine is being influenced by degree of hypothyroidismimportance. Methodology: There were 44 patients examined having hypothyroidism and who have been cured with levothyroxine so that their thyroid function has been normal at the time. I have examined those patients' body height, weight, BMI, waistline and hipline. Under the supervision of the medicine doctor I used records available for each of patients regarding concentration of TSH, TPOAb and TgAb, which were defined with patients' blood by a method of immunoassay. Results: The average daily dose of levothyroxine in all patients sample has showed a positive correlation with BMI (Spearman rho coef. 0,429, P value=0,004) and with waistline of women (Spearman rho coef. 0,332, P value=0,028). The concentration of thyroidantibody did not show a statistical relevance regarding the dependence with the dose of levothyroxine, BMI or other anthropometric parameters.The highest average daily dose of levothyroxine was confirmed for examined patients after total thyroidectomy (median of...
|
|
|
Vitamin preparations during pregnancy
Matoušková, Karolína ; Ježková, Jana (advisor) ; Vítková, Hana (referee)
This thesis discusses problems of pregnancy and increased nutrient requirements with a focus on vitamins and minerals. It is divided into two parts - theoretical and practical. The aim is to identify those vitamins and minerals that may be deficient during pregnancy and thus their intake should be increased. The theoretical part describes the importance of particular elements for the specifics of pregnancy and possible symptoms of deficiency or excess, with the pregnancy orientation. The practical part focuses on the evaluation of selected multivitamin and multi mineral supplements which are intended for pregnant women. The main criterion is to ensure sufficient amounts of vitamins and minerals during the increased demands of pregnancy. Evaluation is done by comparing two parameters - the recommended daily dose for pregnant women and the amount of micronutrients contained in the composition of given products. Content analysis was used as the data collection technique for the basic quantitative research. Finally, it discusses the usefulness of the administration of vitamin supplements during pregnancy, and whether a balanced diet is sufficient enough to meet the needs of the organism even in states where there may be some lack of vitamins and minerals. Key words: pregnancy ; nutrition ; vitamins ;...
|
|
|
Phrasemes in a Bilingual Dictionary
Ježková, Jaroslava ; Vachková, Marie (advisor) ; Hejhalová, Věra (referee)
This thesis deals with area of set phrasemes processing in dictionary, specifically processing of somatisms. The thesis consists of theoretical and practical part. The aim of theoretical part is phraseology in general, phrasemes (occasionally phraseologisms) and their application in Czech and German linguistics. Field of phrasemes like somatisms in order to language unit character is taken into account in the first section as well as dependence of phrasemes like their meaning explanation on the context in which they appear. Furthermore, there are listed and described main phrasemes characteristics which distinguish them from other language phenomenons. Conclusion of theoretical part analyzes area of corpus linguistics and its application based on corpus and co-occurrence analysis. Built on first part of thesis, practical part deals with processing of somatisms in bilingual dictionary particularly in lexicography point of view whereas proposal of specific solutions are given. As the attachment there are processed results of search into database input which may be considered as a part of bilingual dictionary. Keywords: phrasem, bilingual dictionary, corpus lexicography, corpus analysis, somatism
|
|
|
Role of membrane phospholipid remodeling, oxidative stress and PKC-δ upregulation in cardioprotection induced by chronic hypoxia
Ježková, Jana ; Kalous, Martin (referee)
Role of membrane phospholipid remodeling, oxidative stress and PKC- δ upregulation in cardioprotection induced by chronic hypoxia Introduction: Cardiovascular disease is the main cause of morbidity and mortality in industrially developed countries. Therefore, a number of experimental and clinical studies deal with the issue of how to increase tolerance to myocardial ischemia/reperfusion (I/R) injury. The present studies are concerned with mechanisms involved in the induction of endogenous cardioprotection after adaptation to intermittent altitude (IHA) hypoxia and influence of fat diets enriched with different fatty acids (FA) composition. We focused on changes in the composition of serum and heart lipids, the expression of PKC and on markers of oxidative stress and antioxidant enzyme activity in the myocardium. We also studied the role of reactive oxygen species (ROS) in the cardioprotective effect of IHA hypoxia using the antioxidant N-acetylcysteine (NAC). Methods: Adult male Wistar rats were exposed to IHA hypoxia in hyperbaric chamber, altitude 7000 m, 8 hours per day, 5 days a week, 25 exposures. Animals were fed by standard diet and diet enriched with 10% fat (saturated - SFA and MUFA mononemnasycené), 10% corn oil (n-6 polyunsaturated MK PUFA) and 10% fish oil (n-3 PUFA) in the diet experiment....
|
|
|
Spiritual needs of clients of the Charity home
Ježková, Jiřina ; Mellanová, Alena (advisor) ; Brezíková, Eva (referee)
Abstract: The bachelor's thesis deals with the problems of spiritual needs of the religious sister living in the Charity home. The research was done in the form of an anonym questionnaire and a structured dialog. 59 respondents aged 72-97 were asked. They were divided into three groups: religious sisters living in the Charity home (28), religious sisters living in the convent (15), and senior-women living in the old people's home (16). The research confirmed the importance of spiritual needs in the sphere of practicing the faith for the religious sisters. Compared with the senior-women the religious sisters showed themselves to be more satisfied with the fulfillment of these needs.
|
|
| |
guest ::
RSS feed.