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Výroční zpráva 2017
Martinková, Lenka ; Juriga, Antonín ; Šimčík, Antonín ; Vích, Zdeněk ; Balcarová, Jitka ; Drozdová, Dita ; Heřmanová, Pavla ; Jandová, Jana ; Kabíčková, Hana ; Kubásková, Lucie ; Kořenská, Magdalena ; Machková, Naďa ; Melcrová, Jana ; Patoková, Lenka ; Sobotková, Jitka ; Štecherová, Alena ; Švédová, Dominika ; Valešová, Jana ; Česák, Jan ; Berger, Ivan ; Douša, Pavel ; Houdek, Jiří ; Křeček, Vilém ; Michálek, Vladimír ; Poláček, Jan
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Výroční zpráva za rok 2018
Martinková, Lenka ; Balcarová, Jitka ; Čapounová, Kateřina ; Drozdová, Dita ; Dubová, Alena ; Heřmanová, Pavla ; Jandová, Jana ; Jírovcová, Jana ; Kabíčková, Hana ; Kubásková, Lucie ; Kořenská, Magdalena ; Linhartová, Klára ; Machková Prajzová, Naďa ; Melcrová, Jana ; Neumanová, Pavla ; Patoková, Lenka ; Sobotková, Jitka ; Svobodová, Kamila ; Švédová, Dominika ; Taussiková, Jitka ; Valešová, Jana ; Voldřichová, Marie ; Zeinerová Brachtlová, Michaela ; Berger, Ivan ; Čeněk, Miroslav ; Douša, Pavel ; Gec, Tomáš ; Houdek, Jiří ; Kopeček, Martin ; Křeček, Vilém ; Láznička, Jan ; Michálek, Vladimír ; Novák, Pavel ; Poláček, Jan ; Šimčík, Antonín ; Vlček, Martin
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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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Marketing Plan for Všeobecná zdravotní pojišťovna for the Zlín Regional Branch Office
Houdek, Jan ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
The main theme of the thesis called ‘Marketing plan for Všeobecná zdravotní pojiišťovna for Zlín regional branch office’ is analyzing the current market and on the basis of this analyzes creating a draft of its marketing plan. The theoretical part of this thesis is focused on the process of creating a marketing plan based on literature. In the following practical part, theoretical knowledge is applied surroundings as well as into their analysis and designing a marketing plan for a particular segment.
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An analysis of individual efforts of NHL players
Houdek, Jakub ; Černý, Michal (advisor) ; Formánek, Tomáš (referee)
The thesis is focused on application of econometric methods in the area of sport statistics, specifically in the area of ice hockey. Datasets were extracted from the National Hockey League (NHL) website, from the RTSS (Real Time Scoring System) from seasons 2002/2003 to 2014/15 by using the R package nhlscrapr. The Analysis of these datasets is based on previous work by Brian Macdonald [1]. The result is an adjusted +/- statistics (plus - minus), which describes the individual performance of each player. These statistics were later used for an estimation of probability of advance of selected teams to the playoffs, assuming the selected team uses anticipated players. These estimations were obtained by usage of logistic regression. It was found out, that the predictive ability of these models is weak.
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Elaboration and interpretation of map materials in GIS for the Ostrice stream catchment.
HOUDEK, Jiří
The aim of the thesis was the creation and interpretation of thematic layers for the Ostřice stream catchment. First step was collecting all the available maps and comparing them with the actual state. The documents were digitized, and the thematic layers were created. The map outputs were created from these layers and their combinations and were analyzed. The output of this work is a set of GIS layers for the Ostřice stream catchment. This work was processed with the ArcGIS Desktop 9.1 software.
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