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Visual communication of Tatra Kopřivnice during thirties of the twentieth century
Doležalová, Šárka ; Trampota, Tomáš (advisor) ; Pruša, Igor (referee)
This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)
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Construction of far right member in "NEOnácek: Chcete ho?" campaign
Doležalová, Šárka ; Křeček, Jan (referee) ; Vochocová, Lenka (advisor)
Diploma thesis "Construction of far right member in ‚NEOnácek: Chcete ho?' campaign" deals with how young people perceive the current neo-Nazis and how they construct a member of a group of extreme right wing on the basis of that campaign. This work tries to use a qualitative approach to look into the effect of the campaign on ideas of the target group. The theoretical part deals with the social construction of reality in conjunction with the stereotyping and extreme right in the Czech Republic in connection with subculture topic. Subsequently it investigates the area of homosexuality and social marketing. The research part is formed by view of the advertiser, the creator of the campaign on his own campaign and its means of expression. Then there is the analysis of interviews with the representatives of the target group, which describes how young people construct the neo-Nazis and what ideas are connected with this movement.
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Contemporary Israeli novel presented by Yehudit Katzir
Doležalová, Šárka ; Šedinová, Jiřina (advisor) ; Oliverius, Jaroslav (referee)
The present thesis deals with the evaluation of development of contemporary lsraeli novel, by comparing oftwo Yehudit Katzir's novels, Le-Matissejesh et ha-shemesh ba-beten (Matisse Has the Sun in His Bel/y, 1995) and Hine ani matchila (Here I begin/ Dearest Anne, 2003). The distinction between several periods in modem Hebrew literature is suggested, with regard to the thematic and conceptional development of contemporary lsraeli novel during the last three decades and the lsraeli novel presented by women fiction. The basic biographical data about Yehudit Katzir, the compendium ofher writing, and a summary ofthree ofher books, subjected to analysis in the following chapters - a collection ofnovellas Sogrim et hayam (Closing the Sea, 1990), and two aforementioned novel s - are submitted. Particular attention is given to the reflection of these books by current lsraeli critique.
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Ecotoxicological evalution of agents based surfactants.
Doležalová, Šárka ; Vávrová, Milada (referee) ; Zlámalová Gargošová, Helena (advisor)
The surfactants have become a common part of everyday human life. For their properties they are used as aditive components of foam extinguishers used in large quantities for area fires fighting. This thesis deals with the ecotoxicological evaluation of commercially available fire-fighting agents Sthamex F 15, Moussol APS F 15, Finiflam F 15, Expyrol F 15 and Pyrocool B, which are made on the basis of surfactants. In the framework of this thesis the ecotoxicological effects of selected extinquishing agents were assessed through aquatic ecotoxicity tests with organisms Thamnocephalus platyurus, Daphnia magna, dicotyledonous plants Lemna minor and white mustard seeds Sinapis alba. Via tests of contaminated soils leachate the effect of soil sorption complex on the ecotoxicological effects was evaluated. Extinguishing agents were further considered in terms of acute ecotoxicity for soil organism via ecotoxicological tests in the contact arrangement using earthworm Eisenia fetida and lettuce seeds Lactuca sativa. To assess the influence of biodegradation under different conditions on ecotoxicological effects the seed germination tests of L. sativa were conducted with hindsight. According to the results of the individual tests this work discuss the need for further evaluation of the negative influence of selected agents, while paying special attention to legislative measures.
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Analysis of the local marketing communication on the chosen company
Zimolová, Michaela ; Skokanová, Dagmar (advisor) ; Doležalová, Šárka (referee)
The aim of my Master's Thesis is to analyse the local marketing communication of the Vodafone Czech Republic, a.s. company. I use current secondary information sources and primary resources are collected through in-depth interviews with specialists and a method of observation. My Master's Thesis starts from theoretical information on the issue, then it continues with practical findings and finally, I close up with a summary of the analysis and recommendations. I found out that the mobile telecommunications market offers a great potential for local marketing for both mobile service providers, as well as for other companies in the market. In the international Vodafone Group the marketing communication is directed mainly locally within the individual states, communication is unified and has the central character of the rules, but there are many local exceptions. In the Czech Republic, Vodafone has active, regionally based local marketing communications since the summer of 2010, but a local marketing potential is not fully utilized so far. Future trends in marketing suggest greater use of new technologies, mobile and online marketing. Local marketing will belong to the portfolio of a successful organisation.
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