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The decline of courtly love ideal in the prose of 15th century
Novotná, Hana ; Jamek, Václav (advisor) ; Pohorský, Aleš (referee)
This study, entitled ''The Dechne of Courtly Love Ideal in the Prose of 15th century", examines the origins, evolution, and the eventual dechne of courtly love. The Mal period is illustrated by Antoine de la Sale's piece from the mid-fifteenth century, fehan de Saintré. The first part introduces various theories of the origin of courtly love. Denis de Rougemonťs controversial theory of the religious origin of courtly love is presented in more detail, and compared to other, more c1assical theories. The fundamentals of courtly love as described in The Romance oj the Rose are compared to those in De Amore by Andreas Capellanus. The uptake of courtly ideals by pro se, as well as their further deve1opment, especially in nove1s, are also treated. The second part outlines two principal perspectives of the literary theory on fehan de Saintré. In particular, the consideration of this piece as a nostalgic remembrance of the vanishing fame of courtly love is contrasted with the interpretation of fehan de Saintré as a portrait of Jehan's successful chivalric career. The detailed study of the sections relevant to the "courtoise" reveals the latter theory to be more persuasive.
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Evaluation of strategic changes in the Berlitz company
Jandová, Michaela ; Novotná, Hana (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor's thesis is a proposal of marketing communication mix for the company followed by evaluation of the incidence of changes in company's approach in its own strategy. For this purpose has been chosen a language school Berlitz Schools of Languages, s.r.o. The thesis contains theory of marketing as well as the company analysis and the market analysis. The main objective is to propose changes that would intensify a competitive advantage of the company, and then to evaluate strategic changes that have been accepted.
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The Export Strategy of Company B a K systémy s.r.o. to German Market
Novotná, Hana ; Halík, Jaroslav (advisor) ; Augustinová, Jana (referee)
The diploma thesis The Export Strategy of Company B a K systémy s.r.o. to German Market deals with characteristic of the company B a K systémy s.r.o. and its export politics. The aim of this study is to analyse the export strategy of comapany B a K systémy s.r.o. to the german market and to propose measurements which would be effective in this field. The study is based on the basic characteristic of the company and on the analysis of the german market. At the close of this study are proposed also criterias how to evaluate the proposed measurements.
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The Development of Foreign Trade of The Czech Republic with Brazil
Novotná, Hana ; Kalínská, Emílie (advisor) ; Bolotov, Ilya (referee)
This bachelor's thesis The Development of Foreign Trade of The Czech Republic with Brazil analyses the structure and the perspective of the development of international business relation between Brazil and the Czech Republic. The aim of this study is to record the basic and economic characteristics of Brazil and their impact on the development of foreign trade with the Czech Republic. The study depicts also the comodities structure of imports and exports. According to the bilateral trade are mentioned the most important companies in this area. At the close of this study is described the perspective of future development.
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