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User experience with AI technical support in customer service: a case study of use in the Czech Republic
Suková, Valentýna ; Klabíková Rábová, Tereza (advisor) ; Moravcová, Hana (referee)
The aim of this bachelor thesis is to map the user experience of using AI customer support in customer service. This form of customer support in the context of the current AI boom is a hot topic that is perceived very differently by different demographic groups. This thesis focuses on the current use of AI technical support in the Czech Republic and its perception by the public. The theoretical part of the paper starts with a basic explanation of the terms used in the text. It then presents a brief history of the development of chatbots and maps their gradual implementation into customer service. It also discusses the limitations that occur when using artificial intelligence in customer service. The practical part of the thesis is carried out in the form of quantitative and qualitative research aimed at gaining a deeper understanding of the attitudes of the different participants towards this issue. Specifically, a questionnaire survey and a focus group were conducted. After introducing the methodology, the thesis proceeds by analysing the results of these surveys and answering the predetermined research questions.
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Information System Design
Sedlák, Marek ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This master’s thesis provides solution for development of a customer support information system according to specific needs of a company. It contains process analysis and suggestions to improve processes, data and function model creation and evaluation of economic benefits after introduction of the system.
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Marketing-Product Strategy at Mediahost Company within The Home Market
Šiška, Jakub ; Fronko, Marcel (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.
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Design Patterns for User Interface of Customer Support
Jemelka, Matouš ; Pastushenko, Olena (referee) ; Hynek, Jiří (advisor)
This thesis is focused on increasing the efficiency of processing complex tasks by customer support employees. Employees of company Kiwi.com have been using insufficient information systems. The goal is to create design patterns for creating the user interface of an information system, which will be designed and developed incrementally. The information system will contain user interfaces, that will be optimized for the processing of individual tasks. Design patterns ensure its scalability, consistency, and facilitate system maintenance.
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Design Patterns for User Interface of Customer Support
Jemelka, Matouš ; Pastushenko, Olena (referee) ; Hynek, Jiří (advisor)
This thesis is focused on increasing the efficiency of processing complex tasks by customer support employees. Employees of company Kiwi.com have been using insufficient information systems. The goal is to create design patterns for creating the user interface of an information system, which will be designed and developed incrementally. The information system will contain user interfaces, that will be optimized for the processing of individual tasks. Design patterns ensure its scalability, consistency, and facilitate system maintenance.
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Information System Design
Sedlák, Marek ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This master’s thesis provides solution for development of a customer support information system according to specific needs of a company. It contains process analysis and suggestions to improve processes, data and function model creation and evaluation of economic benefits after introduction of the system.
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Marketing-Product Strategy at Mediahost Company within The Home Market
Šiška, Jakub ; Fronko, Marcel (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.
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