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Development of Outgoing Tourism in the Czech Republic
Fisková, Lenka ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
Tourism plays an important role in the world economy and trade. Travel, a phenomenon encompassing individuals and organizations around the globe, has become an integral part of our lifestyle. As a positive effect of globalization, it has connected nations and cultures in a unique web. This thesis follows the development of outgoing international tourism and presents future prognoses in some areas. Tourism industry professionals were polled using questionnaires; findings are evaluated and presented here.
Last chapters of the thesis explore the future of outgoing international tourism by creating possible scenarios of the industry's development.
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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic - Sevilla
Žídková, Denisa ; Navrátilová, Miroslava (advisor) ; Hricová, Daniela (referee)
The subject of the thesis is an analysis of the selected tourism destination, in this case the city of Seville on the Czech market. The first part deals with theoretical approaches concerning the issue. Furthermore, a brief characteristics of the territory in several respects are described. The following chapters deals with the research itself. Within the tourism destination there are discussed various specific factors which are creating a significant influence.In the following chapter the behavior and preferences of tourists are analyzed based on the survey. The survey of the market of the Czech Republic is made following the replies of the respondents. Offers from various travel agencies are summarized at the end of this work. The result is an evaluation of the status of the selected destination on the Czech market, and the proposal of possible recommendations for tourism businesses which are operating in the given destination.
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Discount Portals in Exotic Destinations
Těšínský, Pavel ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The subject of the thesis is handling the issue of discount portals in area of exotic destinations. Especially from the perspective of consumers who shop on the servers of mass realize their purchases in travel. The aim is to analyze the potential market discount coupons relating to travel.
The theoretical part will look at how the definition of basic concepts of tourism and then describes the issue of discount portals. Then, a principle of their operation, their historical development, current situation and the issue of cooperation discount sites and travel agencies.
The practical part is devoted customer discount portals and trying to analyze their prefernce when buying trip. Following research are hypothetically envisioned conditions of successful collaboration between servers bulk shopping and travel agencies. Based on these findings, it is concluded and evaluation issues selling trips to exotic destinations via discount portals.
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The analysis of e-commerce in tourism
Cmíral, Lukáš ; Sedláček, Jiří (advisor) ; Vaško, Martin (referee)
This thesis is focused on the e-commerce in tourism, current trends associated with the development of technologies used in e-commerce in tourism and the application of new technologies in online selling of packages holiday. The first chapter is focused on e-commerce in tourism in general. The second chapter is focused on 6 most used B2B and B2C systems for travel agencies and on their comparison. The third chapter is focused on the phenomenon of german packages being sold by czech travel agencies in Czech republic.
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Chosen problems of consumer protection
KOCOUREK, David
My bachelor thesis is aimed at finding out the consumers' knowledge of their laws. Concretely it's focused on consumer law in field of tours. The thesis consists of two parts. The first one is the literary abstract with some theoretical information on basic terms, which are used in the bachelor thesis. The second part describes the marketing research, which I organized in order to find out the consumers' knowledge of their laws. I carried out some face-to-face interviews with accidentaly chosen respondents and noted their answers into a question-form. Afterwards the detected data were analyzed. The results are presented in tables and graphs to be provided in a well-arranged form. Finally I proposed some recommendations, which in my opinion could help consumers to better understand their laws (as an example I recommended a deeper promotion of consumer laws on television and radio) and I consulted the results of my research with the Consumers Defence Association in Budweis.
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