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Using service design as a company's tool for success in a saturated marketplace
Syručková, Pavlína ; Schneiderová, Soňa (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the use of service design as a key tool for improving competitiveness of firms in oversaturated markets. The thesis explores how the integration of service design with marketing and communication strategies can improve customer relationships and enhance the experience. Based on a case study of Alfa Ltd, the thesis demonstrates how service design principles can be effectively applied to service innovation. The thesis uses quantitative and qualitative research on customer preferences to identify key factors that influence the successful implementation of service design. The results suggest that systematically integrating service design into corporate strategy can lead to sustainable growth and improved market positioning.
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Creating of local network of community midwives (Action research)
Zachová, Tereza ; Hájková Klíčová, Kateřina (advisor) ; Bosá, Monika (referee)
This thesis is based on action research which sits at the interface of midwifery and the management of health and social organizations. It maps the development of a local network of community midwives in Brno between 2021 and 2022. In the beginning, a Brno community midwife had a dream to work in a birthing house (midwifery unit). However, as this is currently impossible in the Czech Republic, she looked for different ways to work with her colleagues to provide accessible and quality care to women who demanded it. Thanks to a grant from the Brno-Centre district, five facilitated meetings of midwives were held. These meetings explored the motives and needs of midwives, the obstacles they face and their experiences in their practice. In this way, a service was being gradually designed that could provide women with individualised comprehensive support and care during pregnancy, birth and the postpartum period, provided by midwives. Today, the original dream has taken concrete form - Nest. It is a (for now informal) group of midwives who meet regularly, have a defined common vision, shared values and principles of care, collect statistics from births, have regular supervision and gradually implement a system of substitution. They are becoming recognised among other professionals in their locality and...
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Service Design in Public Libraries
Šnýdl, Jakub ; Dombrovská, Michaela (advisor) ; Nekolová, Kateřina (referee)
This thesis deals with service design in public libraries. The theses consists of a theoretical part and a practical part. The theoretical part describes the services in public libraries. Then basics and principles of design services are introduced. This is followed by an overview of service design tools and methods suitable for use in libraries. The practical part analyzes services of the Matěj Josef Sychra Library from a user perspective, using tools and methods of service design and some possible improvements of these services are suggested.
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Analysis of the Possibilities of printing solution
Nosek, Miloš ; Přibyl, Vladimír (advisor) ; Přibil, Jiří (referee)
Goal of the work is to interconnect isolated knowledges from single study subjects into logical framework for management of IT services including transparent decision making method. Value of the mentioned approach is in interconnecting of the ITIL knowledges, the latest knowledges from outsourcing area and decision making know-how. There will be necessary to collect and analyse quantitative and qualitative data to achieve the target. Requirements will be expressed by IT service. The most suitable variant will be chosen by transparent method supporting decision making. Shown process can be generalized and used for design and evaluation of other IT services.
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Service Design in Public Libraries
Šnýdl, Jakub ; Dombrovská, Michaela (advisor) ; Nekolová, Kateřina (referee)
This thesis deals with service design in public libraries. The theses consists of a theoretical part and a practical part. The theoretical part describes the services in public libraries. Then basics and principles of design services are introduced. This is followed by an overview of service design tools and methods suitable for use in libraries. The practical part analyzes services of the Matěj Josef Sychra Library from a user perspective, using tools and methods of service design and some possible improvements of these services are suggested.
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Utilization of ITIL v3 in specific company
Leinveber, Jiří ; Bruckner, Tomáš (advisor) ; Dohnalová, Daniela (referee)
Diploma thesis is focused on utilization of best practices from IT Infrastructure Library v3 in specific company. ITIL v3 is described in 5 books and by 26 core processes. The objective of this diploma thesis is to find only relevant processes which are designed and described for selected company. General information about ITIL and benefits which are delivered from using ITIL can be found in theoretical part. Frameworks and standards that have synergy with ITIL are also described in theoretical part. Specific company is introduced in practical part, where can be also found quantitative research method, which is used for choosing specific project. Release and Deployment Management, Supplier Management, Asset and Configuration Management is chosen based on results from research.
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Services for Effective Rural Governance - A Design Thinking View
Zejda, Vladimír ; Jiřinová, Kateřina (advisor) ; Jetmar, Marek (referee)
This paper takes a look at the challenges mayors of Czech small towns face in they day-to-day job and presents a comprehensive overview of ways they can be addressed. It then focuses on the non-financial and non-legislative tools of cooperation and external support in particular, which are introduced under a collective name "services for effective rural governance". The thesis then presents on the concept of "service design" and its uses in the public sector. Consequently, this method is used to analyze and propose changes to the currently available services for effective rural governance so that they best serve the small town mayors.
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Service design Zátiší Catering Group, a.s.
Vaňková, Jana ; Jiřinová, Kateřina (advisor) ; Barton, Monika (referee)
The thesis "Service Design of Zátiší Catering Group, a.s." is focused on the management of innovations and service design. The aim is to analyse and identify possible potential and opportunities for improvement of catering services in Zatiší Catering Group, a.s. Content of the thesis includes research of service design and innovation process, study based on application of the design service approaches, introduction of the study outputs, actual project of a new service design and recommendations. Following methods and techniques were used in research: persona, contextual interview, service safari, benchmarking, service blueprints, empathy map, product box. The thesis should contribute to the theoretical determination of service design and its following aplication in the design of a specific service. Final outcome of the study is a service proposal for a canteen in Lycée Français de Prague.
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Design of the library curriculum from A to Z
Škyřík, Petr
Tato přenáška je na pomezí designu služeb, managementu a vzdělávání. Rád bych v ní představil aplikovaný myšlenkový model, který uplatňuji při tvorbě knihovnického kurikula u nás na KISK. Domnívám se, že to může být poučně/inspirativní/odstrašující pro všechny, kteří řídí nějakou instituci či projekt. Pár klíčových pojmů: Analýza zájmových skupin, Benchlearning, Budování značky, Hodnotová analýza, Kaizen, Organický růst, Porucha paměti, atd. :)
Slides: idr-596_1 -  PDF
Video: idr-596_2 -  MP4
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Capacity Management and ITIL in datacenter services
Lapotka, Aliaksandr ; Bruckner, Tomáš (advisor) ; Tarhini, Walid (referee)
This thesis deals with the process of Capacity Management. The main objective of the process is to ensure sufficient capacity of existing infrastructure to support daily business operations and projections of future capacity based on the requirements of the business. In the first part the author focuses on the basic performance characteristics of the Capacity Management coming within the Information Technology Infrastructure Library (ITIL). Also, the author analyzes the process of Capacity Management in an unnamed company and compares it with the best practices of ITIL. The second part is derived from the first, where the author discusses the Business Capacity Management and management of the capacity of IS/ICT. The last part of thesis is about Cloud Computing technologies from the Capacity Management point of view, as well as the introduction of such technologies in selected company. Each part consists of both theoretical backgrounds from diverse sources, as well as practical experience of the author.
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