|
|
History of the matches between AC Sparta Prague and SK Slavia Prague in the era of Austro-Hungarian Empire
Šnajdr, Marek ; Bunc, Václav (advisor) ; Kašpar, Ladislav (referee)
The master's thesis deals with the history of football matches between Prague's Sparta and Slavia between years 1891 to 1918. The introduction focuses on the history of football in our territory and worldwide to better understand the beginnings and to become acquainted with the situation of both clubs at that time. The main part of the thesis is divided into individual matches between the teams from their first encounter until June 9, 1918, shortly after which Austria- Hungary ceased to exist. Since this period is not the most successful era for either of the clubs there are not many historical sources. The information is mainly based on newspaper articles from a publication called Národní listy, newspapers that was being published at that time. Furthermore, the thesis introduces the most significant players, coaches, and personalities of both clubs, who had a significant influence on the clubs' operations at the time, impacted the youth, and divided Czech citizens into two camps, maintaining this tradition of rivalry to this day. The conclusion of the thesis contains findings regarding which team had better leadership during this period and achieved more victories in their internal rivalry.
|
|
|
Rebranding of SK Slavia Praha football club and its influence on marketing communication
Kalous, Tomáš ; Ortová, Nina (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the rebranding of SK Slavia Prague in 2022, with a focus on the opinions and perspectives of supporters on the new visual identity. Although the change of visual identity was positively welcomed by professionals, Slavia Praha did not publish any investigation to confirm or refute whether this was the same for the target group in the form of fans. This thesis consists of three parts - the theoretical background, branding of sports clubs and the research, which first provide an insight into brand management issues and then describe in more detail the branding of selected sports clubs from home and abroad, including rebranding of SK Slavia Prague in 2022 and its influence on marketing communication of the club. The research section presents a description of the research and a presentation of the analysis of the results, which were conducted using an open coding method after individual in-depth interviews. In the discussion, the author provides insight into the perception of the new identity by the primary target audience of the club's communication and also presents recommendations for further club communication. The research findings indicate that the target group received the rebranding positively and thus the rebranding met the club's stated objectives.
|
|
|
Benefits of SK Slavia Prague football match for spectators
Kalvas, Pavel ; Štědroň, Jakub (advisor) ; Šíma, Jan (referee)
Title: Benefits of SK Slavia Prague football match for spectators Objectives: The aim of the thesis is to identify and describe the individual benefits for the spectators of attending a football match of SK Slavia Prague in the current season 2022/2023 at the home stadium. Subsequently, through marketing research, the satisfaction of direct spectators with the benefits offered by the club in connection with attending SK Slavia Prague home matches will be determined. Methods: Both quantitative and qualitative research methods were used in the thesis. It was therefore a mixed research. Personal observation, semi-structured interviews and electronic questionnaire method were used to obtain the necessary data. The quantitative research was used to determine the satisfaction of the direct spectators with the partial benefits of a football match of SK Slavia Prague at the home stadium. Results: The main benefits of the SK Slavia Prague football match at the home stadium were identified as sport performance, safety, stadium, accompanying programme, accompanying services and VIP services. Within the accompanying services, the fan zone in front of the stadium, refreshments in the stadium, the official club fan shop and also sectors for parents with children were evaluated separately. The results of the...
|
|
|
The history of SK Slavia Prague football club from its founding until 1945
Rejka, Lukáš
In my diploma thesis I will deal with the history of the football club SK Slavia Prague. The beginning of the work will include football history in the world and in our country. It will be further divided into individual periods from the beginnings of the club until 1945. The football seasons will be divided into chapters and will contain the results of matches. In the individual chapters I will mention the symbols of the club, the most important personalities, the most famous players and coaches, and the stadiums of the football club SK Slavia Prague.
|
|
|
Analysis of marketing communication of SK Slavia Praha during the Covid-19 pandemic
Hlaváč, Marek ; Turková, Kateřina (advisor) ; Vranka, Marek (referee)
1 Abstract This bachelor thesis analyses the marketing communication of the most successful Czech football club in recent years, SK Slavia Prague. Football has been the most popular sport in the Czech Republic for a long time, and the Covid-19 pandemic affected it greatly, as all competitions were interrupted for a long time and professional competitions were played in front of a limited capacity of spectators. In this thesis I analyse theoretical concepts from the world of sports marketing, the specifics of financing football clubs in the Czech Republic and the Covid-19 pandemic itself. In the practical part I analyse the marketing communication of SK Slavia Praha focusing on two periods during the pandemic, in the first period matches were not played at all and in the second period they were played without spectators or with a limited number of spectators in the stadium. In this thesis I analyse how the club's communication changed, which under normal conditions was aimed at getting fans to come to the stadium. I investigate what content the club created to retain and continue to attract fans. The result is a content analysis of two distinct periods, from which conclusions and recommendations for further communication of SK Slavia Prague are drawn.
|
|
|
The history of SK Slavia Prague football club from its founding until 1945
Rejka, Lukáš ; Kašpar, Ladislav (advisor) ; Krejča, Filip (referee)
In my diploma thesis I will deal with the history of the football club SK Slavia Prague. The beginning of the work will include football history in the world and in our country. It will be further divided into individual periods from the beginnings of the club until 1945. The football seasons will be divided into chapters and will contain the results of matches. In the individual chapters I will mention the symbols of the club, the most important personalities, the most famous players and coaches, and the stadiums of the football club SK Slavia Prague.
|
|
|
Marketing strategy of football club SK Slavia Prague
Ježek, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Bachelor's thesis is concerned with the current marketing strategy of football club SK Slavia Prague. Its main aim is to evaluate the strategy. The thesis is divided into four chapters. The first chapter is theoretical with an introduction to marketing communication and sport marketing. The second chapter is focused on football club SK Slavia Prague. There is a description of its current situation with a focus on its current marketing strategy. In the third chapter the results of conducted marketing research, which measures the awareness of marketing activities of SK Slavia Prague, can be found. In the last chapter of this bachelor's thesis is stated interpretation of results of the marketing research and subsequently evaluation of current marketing strategy of football club SK Slavia Prague.
|
|
| |
guest ::
