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Image místních akčních skupin: Kraj Vysočina
Franková, Michaela
This diploma thesis deals with the evaluation of the image of local action groups in the Vysočina Region. Within the theoretical part of the work, relevant terms such as marketing communication, media image, image, identity and local action groups are addressed. The next part of the document characterizes the territory of the Vysočina Region, where the monitored local action groups are located. The main chapter deals with a detailed analysis of online PR activities of local action groups and monitors the embedding of identity in their strategies. The next part of the main chapter analyses the number of mentions and the created media image of local action groups in selected media. The final part of the work evaluates the different approaches to building identity of LAGs in the context of the external image and proposes recommendations for online PR activities.
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Global Gateway as a Counterweight to the New Silk Road:Namibia
Trávníček, Jiří Daniel ; Krulichová, Zuzana (advisor) ; Menclová, Barbora (referee)
This bachelor thesis analyses the media image of the European Union and China in Namibia, in the context of the Global Gateway and New Silk Road strategies. The aim of the thesis is to examine how the two superpowers are represented in the Namibian media, and whether these strategies have an impact on this media image. The research uses data from Namibian newspapers The Namibian and New Era, where articles from 2013 to early 2024 are analysed. The research is conducted through content thematic analysis and qualitative comparative analysis. The articles are, according to the prevailing themes, divided into three categories: economic, political, and social. The results show that the European Union is presented as a promoter of sustainable projects and technological innovation but faces criticism of imbalanced win-win benefits. China is portrayed as a major investor in extractive industries and infrastructure, but this raises concerns about Namibia's economic dependence. On political and social issues, China has a more positive media image than the European Union. The Global Gateway Strategy and the New Silk Road are presented in the media image in Namibia as initiatives with both positive and negative aspects. The influence of Global Gateway is less significant, the New Silk Road is more significant.
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The visual representations of children in the Israel-Palestine conflict between years 2015-2021
Lusková, Martina ; Hrůzová, Andrea (advisor) ; Novotný, David Jan (referee)
The diploma thesis is focuses on the visual representation of children in the Israeli-Palestinian conflict in the online media Haaretz and Al Jazeera. The theoretical part of the thesis focuses on the historical context of the conflict, while the media theory part focuses on the media in Israel and Palestine and the representation of reality, focusing on visual representation and stereotyping. The aim of the research part is to use mixed-methods analysis to determine how children are portrayed in the photographs of the sample and what stereotypes and myths are manifested in the photographs. The set of photographs from the seven-year period was first subjected to a quantitative visual analysis, which provided a broader context for the depiction of children in conflict and allowed for differences in their portrayal between the media studied. The results are complemented by a semiotic analysis inspired by Roland Barthes. A sample of four photographs is used to examine three levels of image - the denotated image, the linguistic message and the connoted image. The main hypothesis of the whole research assumed that each medium would support a local narrative of the conflict through the choice of photographs, which was partially refuted by the results.
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The media image of the parliamentary elections in Slovakia in 2023 in selected czech media
Libayová, Barbora ; Just, Petr (advisor) ; Osvaldová, Barbora (referee)
The political situation in Slovakia has undergone several significant changes since the murder of journalist Ján Kuciak in 2018. In a short period of time, there was the resignation of the long- time Prime Minister Robert Fico, the split of the Smer-SD party, the election of the former opposition government headed by Igor Matovič, which was marked not only by the pandemic and the beginning of the war in Ukraine, but also by chaos, until its fall and the establishment of the government of experts. This led Slovakia to early parliamentary elections in 2023, which to a large extent polarized society. This thesis is therefore devoted to the media image of these elections in four Czech media, idnes.cz, aktualne.cz, echo24.cz and denikn.cz, which reported on the event in considerable detail. It provides a detailed description of the political situation, changes in the party system and post-election events from the murder to the post-election period. Using a quantitative content analysis, it answers the questions of coverage and representation of political parties in the Czech media, where the Smer party was represented to up to 50 percent, and in a qualitative framing analysis it describes the most frequently occurring contexts in which the media reported on the topic, pointing out the frequent...
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Media Coverage of The Green Deal for Europe During The Czech Presidency of The Council of The European Union
Němcová, Kateřina ; Just, Petr (advisor) ; Charvát, Jakub (referee)
The aim of the thesis was to focus on the media coverage of the Green Deal for Europe during the Czech Presidency of the Council of the European Union in order to understand how the selected online media reported on the subject. Specifically, this thesis focused on the overall space devoted to the topic, the tone of the articles, the context in which the media placed the topic, how the topic was covered, whether the coverage of the topic was changing, and what sources of information the media used. The quantitative and subsequent qualitative analysis showed that the selected media framed the topic as a marginal one, mainly in a negative way. At the same time, however, the agenda of each media focused on other topics, primarily the Russian invasion of Ukraine and the energy crisis. However, even these topics were sometimes linked to the Green Deal for Europe.
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Media image analysis of the corruption in Czech soccer between 2013 and 2023
Kotalíková, Julie ; Brunclík, Miloš (advisor) ; Doboš, Bohumil (referee)
The topic of my thesis is the analysis of the media image of corruption in Czech soccer between 2013-2023. In my research, I will focus on the corruption case of Roman Berber, which took place during the period under study. Football is one of the most popular sports in the Czech Republic and certainly the most widely played, which makes it more popular for the media and for collusion. The first part of the thesis describes the phenomenon of corruption as such. The second part is conceived descriptively with a brief description of the football system in the Czech Republic and also outlines the course of the 2020 corruption case. The media image analysis maps corruption in Czech soccer through the media space of public and commercial media. It focuses on the biggest corruption case that has erupted in the Czech Republic in this sport in the last ten years. In any case, football is one of the places where the phenomenon of corruption can be encountered, as in many other places in society.
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Media image of Jan Hamáček during two political events
Kubant, Vít ; Just, Petr (advisor) ; Jirků, Jan (referee)
Jan Hamáček experienced two events in one year that led to his end in high politics. Firstly, at the beginning of the coronavirus crisis, during his tenure at the Ministry of the Interior, he positioned himself as a minister who, through his contacts in China, was able to secure sufficient amount of medical supplies. A year later, after the resolution of the involvement of Russian agents in the Vrbětice ammunition depot explosions, Seznam Zprávy published information that the ČSSD chairman wanted to exchange this finding for Russian Sputnik V coronavirus vaccines and a presidential summit in Prague. The thesis analysed how Hamáček's media image was portrayed in these situations and how it varied in four Czech newspapers.
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Comparison of the media image of Martin Fenin in the Czech Republic and Germany
Schuster, Michael ; Lukšů, David (advisor) ; Macková, Veronika (referee)
This bachelor thesis consists of two parts. The first part is the practical part, which deals with a comparison of the media image of football player Martin Fenin in the Czech Republic and Germany, the two countries where he spent the main parts of his career. The comparison is based on the print media and compares the Czech and German view between the tabloid newspapers Blesk and Bild, as well as between the quality media Mlada fronta Dnes and the German Die Welt. The practical part of the work is supplemented by interviews with experts from the Czech and German media scene. As a very talented player, Martin Fenin had the promise to become one of the best football players Czech football has ever had. Due to injuries, but also due to many scandals and activities incompatible with a career of a professional athlete, his steeply rising career gradually started to take a downward trend and his talent remained unfulfilled. Due to the ongoing scandals, he is perceived by part of the public as a tabloid celebrity rather than as a top athlete. The second part is the theoretical part, which is the basis for the practical part and understanding it is central to the practical part.
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Media images of political leaders - 2010 Elections
Šubertová, Sandra ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.
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