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Využití nástrojů elektronického marketingu v malé B2B firmě
Pokorný, Tomáš
The Bachelor's thesis deals with the development of a comprehensive e-marketing campaign for the B2B company Data Elektronik, spol. s r.o. The first part includes a detailed overview of the tools of digital marketing and the B2B environment. It is followed by a situation analysis of the company that results in a SWOT analysis. Subsequently, a campaign is prepared using SEO, PPC, social networks and e-mail, complemented with digital analytics.
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Návrh strategie online komunikace pro veletrh
Štursová, Klára
This bachelor thesis discusses the issue of online communication for the Marketing Mix expo. The aim is to bring the benefits for business activities of the Omnis Olomouc,Ltd. The thesis focuses on the creation of online communication strategy and evaluation of results achieved during the implementation of this strategy.
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Využití nástrojů internetového marketingu v e-shopu
Hašková, Gabriela
Hašková, G., Trenz, O., Using internet marketing tools in the online shop. Diploma thesis. Brno: Mendel University, 2015. This diploma thesis deals with internet marketing and practical using internet marketing tools. It includes keyword analysis, PPC advertising, e-mailing and Facebook marketing. The aim of this thesis is increasing sales of the specific online shop.
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Analýza marketingu společnosti Footshop se zaměřením na online marketing
Kučerová, Tereza
The bachelor's thesis is elaborated on the topic of Marketing Analysis of the company Footshop, s.r.o. with a focus on online marketing. The aim of this work is to analyze marketing activities specifically on the Internet and subsequent proposals and recommendations to improve marketing. The first part of the thesis deals with the theoretical basis, specifically the marketing foundations in connection with online marketing. The second part of this work is focused on own work, where a selected company is introduced, marketing strategy and a questionnaire survey. Based on the information obtained, recommendations are proposed.
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Proposal of Internet Promotion for E-commerce Solution
Němec, Pavel ; Kaňka, Mirek (referee) ; Luhan, Jan (advisor)
This master thesis deals with the issue of online promotion for a particular group of online shops. The first part deals with the clarification of concepts that are closely related to the given issue. The second part analyzes the current promotion of internet shops. In the design section there are several sub-proposals that lead to the improvement of e-shop promotion.
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E-mail marketing a jeho vliv na chování spotřebitele
Hrušková, Hana
The diploma thesis deals with e-mail marketing and its influence on consum-er behaviour. Email marketing is one of the most used and effective direct market-ing tools, which works on the principle of sending messages to certain lists of us-ers with an email address. The thesis consists of a literature review and the own work, which includes an analysis of email marketing in the market and in the se-lected company using primary and secondary data. From the analyses conducted, the thesis identifies the factors of email marketing that influence consumer behav-iour in the B2B market of the selected enterprise. Based on these factors, findings and analyses, a proposal and recommendation for email communication for the selected enterprise were made.
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Návrh online marketingové strategie pro e-shop Brove.cz
Rozsypal, Tomáš
The Bachelor thesis is dedicated to the proposal of online marketing strategy for e-shop Brove. In the theoretical part of the thesis are described terms connected to online marketing, especially SEO, linkbuilding and PPC. Regarding to SWOT analysis there are suggested marketing strategies. The last part of the thesis iincludes the proposal of online marketing strategy according to chosen marketing strategy.
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Marketing communication of a non-profit project Telocvik.online
Maroušková, Michaela ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of a non-profit project Telocvik.online Objectives: The aim of this work is to create a marketing strategy proposal for a brand-new product of a non-profit organization, in a way that attracts chosen targets groups and accomplishes set communication goals. The proposal should be put to a practical use by the organizations employees. Methods: Document and text analysis and also the analysis of internal video records were used in this thesis to get secondary data. A competition analysis was also made and was based on a comparison of subjects according to particular criteria. To follow up with statistics and results a monitoring method was used. Results: The outcome of this thesis is a proposal of marketing communication that includes a combination of marketing tools, chosen by given organizations possibilities. The proposal was created following each analysis and will be used as a guide for organizations employees. Keywords: communication mix, promotion, non-profit sector, situation analysis, social networks, YouTube, Facebook, e-mailing
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The impact of behavioral economics on email fundraising of non profit organization Greenpeace ČR
Fišer, Matěj ; Báča, Ladislav (advisor) ; Vranka, Marek (referee)
The aim of this work is to bring new knowledge in the field of behavioral economics and to explore the influence of selected behavioral concepts on fundraising campaigns conducted through e-mail. The thesis first introduces the key aspects of behavioral economics, explains its development throughout history and defines selected behavioral concepts. Then the thesis describes fundraising and its use in nonprofit organizations. The second part of the thesis introduces the case study, which dealt with the application of selected behavioral studies concepts to the e-mailing campaign led by the non-profit organization Greenpeace Czech Republic. The empirical part presents a description of this experiment and an analysis of the results, which revealed that the usage of selected behavioral concepts may be counterproductive under certain conditions.
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The comparison of the effectiveness of chosen channels of direct marketing of Sephora company in the pre-Christmas period 2017
Pomykalová, Iveta ; Máchová, Eva (advisor) ; Báča, Ladislav (referee)
Sephora is currently the world leader in the beauty retail industry. Gaining and keeping loyal customers plays a significant part in its marketing strategy. Chosen tools for accomplishing this goal are the loyalty club and direct marketing communication targeting its members. The focus of the first part of this thesis is to introduce direct marketing and its main tools followed by their usage and practical evaluation. For this evaluation, the author chose Sephora's direct marketing campaign from the pre-Christmas period of 2017. Moreover, the theoretical part of this thesis presents Customer related management (CRM), its types and benefits to a company, loyalty clubs and the importance of impeccable database segmentation as all those elements are essential for a successful direct marketing campaign. The practical part of this thesis analyses the chosen segments of the pre-Christmas campaign and applied direct marketing tools. Chosen methodology for this part was descriptive analysis. The aim of the thesis is to evaluate and compare the effectiveness of chosen tools as well as to select the most effective ones for future communication between the company and its customers which could lead to more effective allocation of company's monetary resources.
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