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Proposal of on-line marketing stratégy for e-shop
Jiroušová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The thesis is focused on the marketing strategy and its proposal in the selected company Escapeza s.r.o. It is divided into three parts. The first part describes the theoretical foundations based on professional publications from various authors who specialize in the field of marketing and marketing strategy. The second part discusses the analysis of the current marketing setup in the selected company and the impact of internal and external factors. The final part of the thesis outlines the proposals for the company's marketing strategy.
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E-commerce Design for a Small Business Owner
Kopecký, Ondřej ; Kindlová, Dita (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the design and creation of a low-cost e-commerce solution for a small business owner. The thesis includes, in addition to the theoretical background, the analysis of the entrepreneur's requirements and the resulting selection of a suitable e-commerce platform through a multi-criteria decision model. The thesis also includes a section with the design of the actual solution, where a detailed procedure for creating an e-shop on the Shoptet platform is presented.
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Process Optimization in the Company
Sojka, Jozef ; Bartošek, Vladimír (referee) ; Videcká, Zdeňka (advisor)
This thesis addresses the implementation of an e-shop platform for locksmith company XYZ with the aim of optimizing its processes and enhancing its market competitiveness. The current processes are analyzed, technical and functional aspects of the e-shop platform are proposed, and the financial viability of the project is assessed, including the return on investment. The work highlights how the digitalization of processes through an e-shop platform can improve efficiency, customer experience, and overall economic performance.
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Proposal of Communication Mix for a Selected Business
Bečková, Veronika ; Sikorová, Ing, Petra (referee) ; Milichovský, František (advisor)
This thesis focuses on the issue of communication mix in the company Lumenawen, which specializes in handmade jewelry. It identifies weaknesses in the current way of communicating with the target customer base, primarily through the Instagram platform and e-shop. Based on theoretical knowledge and analysis, it proposes specific measures to improve the communication mix using communication tools. The aim of the thesis is to increase brand awareness and propose measures that will enable Lumenawen to achieve this goal.
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The use of Project Management in the Implementation of a New E-shop
Havelková, Radka ; Koc, Dušan (referee) ; Doskočil, Radek (advisor)
The bachelor’s thesis deals with a project that proposes an implementation of a new e-shop for the Brno University of Technology. The theoretical part introduces the basic concepts, analysis, and project management tools used in the thesis. The analytical part evaluates the current state of the company and verifies the opportunities for the project. The final section is concerned with a concrete plan for the successful completion of the project.
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User web pages testing
TRNKOVÁ, Tereza
The purpose of this bachelor's thesis is to introduce the reader to the UX design of e-shop websites, with a main focus on User Experience and Usability Testing. The main objective of this thesis is to prove the relevance of UX, i.e., user-friendly web design, in a competitive environment of e-commerce. This is proven by analysing the main functional elements of the largest Czech e-shops. Subsequently, their usability is proven by user testing on these best-performing online stores. This thesis also includes questionnaire data collection from tested users, in which the relevance of each functional element of the e-shop is evaluated. Finally, the essentiality of creating a user-friendly environment (UX) as a tool for competing with competitors is assessed.
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Creation of E-commerce for an Entrepreneur
Prchal, Tomáš ; Kříž, Jiří (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the introduction and comparison of different platforms for creating e-commerce for entrepreneurs. The aim of the thesis is to provide an overview of the advantages and disadvantages of each platform, as well as to compare their features and capabilities. The thesis will also include a practical part, in which specific platforms for creating a customized e-shop will be compared and the steps required to create an e-shop on the platform that best suits the requirements of the entrepreneur will be described. The work should result in a detailed guide for selecting a suitable e-shop solution, considering the current situation and the needs of the entrepreneur.
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Creation of Web Pages according to Standards
Báňa, Tomáš ; Dostalík, Martin (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with problems about creation of Web Pages according to Standards. It includes history of issues making the web, guidelines, procedures and information that are closely linked to the creation of a modern and successful website. Output work is a complete functional website.
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The Business Plan for Establishing of Small Company
Valenta, Roman ; MBA, Michal Bábíček, (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creation of a business plan. This plan is concerned with the startup of an online store which specializes in speakers, headphones and accessories. The thesis explores business plan theory and utilizes the SLEPTE, SWOT and McKinsey 7S analyses complemented by an analysis of my own research. Based on the above mentioned information, the business plan itself is drawn up.
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