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Inovační změny v turisticky zaměřeném subjektu a jejich projevy na lokální úrovni
OBORNÍKOVÁ, Barbora
This thesis is focused on the period of change at the cultural monument owned by the municipality. The theoretical part deals mainly with cultural tourism - its management, economic importance and the role in sustainable development and local development. The second group of topics concerns change and innovation management. The practical part introduces the chosen subject, analyzes its position and relationships and seeks deeper context of the changes made. Based on the synthesis of all findings, further changes are recommended.
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Contemporary Art as a Tool of Art Marketing of the City of Prague
Pilná, Barbora ; Dolanský, Pavel (advisor) ; Köppl, Daniel (referee)
Work Contemporary Art as a Tool of Art Marketing of the City of Prague aims to show culture not only as something saint and untouchable, but also as a very important part of a state economy, mainly in the framework of tourism. It deals with the relationship of culture and marketing, with the meaning of culture itself and with its role in the area of tourism. It looks into culture as the tool of the communication of Prague and looks critically at the contemporary situation of its presentation for tourists. There's no doubt that the presentation of Prague only through historical city centre is no longer enough in the competition of other cultural destinations and that Prague should think about changing and developing new strategy of communication. As the very tool of this change could work contemporary arts, which is used by many other cultural destinations around the world (Berlin, London, NYC), which Prague can also offer and which shows openess and a better place for life. The Prague City Hall has been financing those alternative cultural projects lately and by doing that has started to present Prague not only as a historical city centre, but also as a creative and dynamic place. This work discusses the reasons why The City Hall has been doing so, if on purpose or unconsciously, and by that tries...
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Culture and public on the example of the Egon Schiele Art Center
ONDRÁČEK, Robert
The aim of this this diploma thesis is to explore the relationship between the art galleries and the public. The key focus is to analyze indispensable approaches galleries should employ in order to survive on the cultural market. Firstly, the thesis discusses the economic aspects with the particular focus on the value added to the management and marketing of galleries. The next part deals with the social aspects. In addition to the gallery visitors and the influence of gallery interior on the visitor, the division of art on commercial and non-commercial sphere is explored. Furthermore, the term "socially engaged art" will be specified. The final discussion then shows the previous research by presenting practical examples to illustrate the importance of the issue, particularly focusing on the Egon Schiele Art Center in Český Krumlov.
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Maya Culture in the Perspective of Anthropology of Tourism
Součková, Kristina ; Soukup, Václav (advisor) ; Půtová, Barbora (referee) ; Poláková, Markéta (referee)
My thesis is based on a broader context of theories and categories of tourism and touristic experiences elaborated by authors belonging to a comparatively new subdiscipline of social and cultural anthropology - the anthropology of tourism. I focus on Mexico, the area of my interest and a part of el Mundo Maya (Maya World) through the eyes of tourism categorization of Valene Smith (1989). I specify two distinct (but yet similar) anthropological fields - one being Riviera Maya with fieldwork in Cancún, Tulum and Chichén Itzá and the other one Ruta Maya with fieldwork in San Cristobal de las Casas and the village of Chamula. I focus on the area of a popular beachspot and adjacent Maya ruins as a destination of historical tourism and also on the area of Chiapas highlands with an authentic Maya village which is a popular destination of ethnic or more accurately cultural tourism. My work is about the process of construction of the (English speaking versus Spanish speaking) tourist image of ancient Maya and the Maya of today. The conclusion of my fieldwork helps me illustrate the term monumentalization of the Maya (Canclini, 2005) or inventing the great Maya through touristic artefacts, experience and travellers' guides. Key words Anthropology of tourism, Maya tourism, Tulum, Chichén Itzá, Cancún, San...
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Potential of Prague theatres in domestic and incoming tourism
Dvořáková, Nikola ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
The main goal of this thesis is to evaluate the fulfillment of the potential of Prague theatre institutions in the domestic and incoming tourism of the Czech republic, to find the most significant Prague theatre institutions and compare the way they present their offer with institutions in competitive destinations. The first two chapters introduce the cultural tourism in general, in the Czech republic and in Prague. The following chapter describes the offer of Prague theatres and the fulfillment of its potential, where the evaluation is based on the results of a research, carried out by the author herself. The last chapter presents a comparison of presentation on websites of chosen theatres in Berlin, Dresden and Vienna with Prague.
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Cultural tourism in France focusing on selected projects
Sopúchová, Dana ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
Master thesis discusses the topic of cultural tourism in France. Its main objective is to evaluate culture in context of tourism in France and conduct case studies of selected projects. Theoretical part is focused on defining terms culture, tourism and cultural tourism. Practical part of the thesis analyses apporach of France to culture, it's cultural practice in respect of tourism and analyses French tourism as a whole. First examined project is Guédelon, construction of medieval castle executed with construction techniques of 13th century. Second examination is focused on museum of 21st century - project MuCEM, Museum of European and Mediterranean Civilisations in Marseille.
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Evaluation of possibilities of using Czech crafts in tourism supply
Sládková, Hana ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to characterize the ways of using Czech crafts in the tourism supply and their current state of involvement in the offer. The thesis also aims to evaluate the importance of craft markets focusing on Český Krumlov, representing one of the ways in which crafts are involved in the supply. The theoretical part describes the integration of Czech crafts into tourism and divides individual folk crafts by material. The practical part deals with ways of using Czech crafts in the tourism supply and outlining measures leading to the improvement of their current state. Furthermore, in the practical part there are interviews with craftsmen leading to the evaluation of the importance of historical markets and the interest of tourists in individual folk crafts.
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Contribution of the Czech UNESCO heritage to the tourism development
Zímová, Barbora ; Netková, Jarmila (advisor) ; Kvítková, Zuzana (referee)
The final thesis deals with the association Czech UNESCO heritage and its importance for the tourism development. The aim of the thesis is to find out the contibution of the association to the tourism development at the UNESCO sites. This aim is reached by attendance comparision of each sites and mainly gaining opinions from association members - if they see a contribution in it. The initial part describes UNESCO organization itself, then information about Czech monuments inscribed in the UNESCO heritage list continues. The thesis contains detailed information about the association Czech UNESCO heritage and main theme - research among members and attendance comparision. The thesis confirmed hypothesis that the association is very contributive.
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Tourism of Northern Sweden
Trubanová, Martina ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this Bachelor Thesis is to evaluate the current situation of tourism in Northern Sweden. The theoretical part defines basic terms of tourism and describes its forms that are most relevant to the given region. The beginning of the practical part deals with the description of Sweden, with the development of local tourism and with the current conditions. Subsequently, the thesis focuses on offered attractions and, the development and the structure of visitors. Afterwards, the last part uses PEST and SWOT analysis for general assessment of the given region. In the end, Northern Sweden is compared to both, the rest of the country and to the neighbouring parts of Norway and Finland.
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the impact of the accommodation establishment on the development of cultural tourism destination
Ottová, Martina ; Tittelbachová, Šárka (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with the impact of the accommodation facility on the development of cultural tourism destinations. It consists of a theoretical and practical part. The theoretical part explains the basic concepts we can meet in this issue and other necessary theoretical information which we apply in the practical part. The aim of the work is to evaluate whether the guests of the chosen accommodation use the attractiveness of the given place and thus contribute to the development of the product of the destination. The work also deals with consumer behavior of tourists in the hotel and given destination, and a questionnaire survey identifies whether they use the attractions offered and whether they want to return to the destination. Several analyzes are performed to show the situation of the given destination.
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