|
|
The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
|
|
|
Diversity and taxonomy of fungi inhabiting extremely acidic and saline soils of natural and anthropogenic origin in the Czech Republic
Hujslová, Martina ; Kubátová, Alena (advisor) ; Tomšovský, Michal (referee) ; Gunde-Cimerman, Nina (referee)
Highly acidic environments represent some of the most extreme habitats for the microbial growth. For a long time it has been assumed that these sites are populated exclusively by prokaryotes. However recently, eukaryotic organisms including fungi have been found to be abundant and important component of acidophilic communities. Concerning fungal diversity only fragmentary data are available indicating that highly acidic sites harbour specific and low-diversified fungal communities dominated by dematiaceous fungi. In the present work we focused on the cultivable mycobiota occupying highly acidic (pH < 3) soils which are at the same time saline (sulfate-rich) and are located at geographically isolated localities in the Czech Republic. This study should provide a deep insight into the diversity and biogeographical pattern of acidophilic/tolerant fungi. A combination of classical and specialized cultivation techniques was successfully applied since it significantly contributed to the broadening of the detected fungal spectrum. The revealed fungal assemblages inhabiting highly acidic sites worldwide are closely similar and differ from the ones known from less acidic habitats. The core of the fungal assemblage under study consisted of phylogenetically unrelated and often globally distributed fungi...
|
|
|
The Influence of Advertisers on Media Content of Lifestyle Magazines
Pouzarová, Jana ; Osvaldová, Barbora (advisor) ; Moravec, Václav (referee)
The aim of this thesis is to find out whether advertisers can influence the content of lifestyle media. The first part of this work deals with the theory of media economics, the market of printed magazines and the various influences on the media; followed by a definition of the ethical and legal framework for advertising. It also includes a description of selected media, an overview of their market position and the degree of financial dependence on advertising. Two lifestyle magazines, namely Cosmopolitan, representing women's magazines, and ForMen, as a men-oriented magazine, were selected for analysis. The second part of the thesis deals with the definition of the methodological framework and the description of the research method used, i.e. quantitative content analysis. Three different phenomena are explored using six research sub-questions, namely the ratio of advertising and editorial content, the degree of linking advertising with editorial materials (brand reciprocity), and finally the use of advertorials, their labelling and distinguishability from other content. The third section of the work elaborates on research results. The thesis concludes that while certain dependence and influences can be traced, not all possible manifestations of the relationship between publishers and advertisers...
|
|
|
The media construction of feminity according to women's lifestyle magazines in years 2006 and 2016
Kučerová, Lucie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The master thesis The media construction of feminity according to women's lifestyle magazines in years 2006 and 2016 is concerned with values, that women's lifestyle magazines present to women. These values concern with topics such relationships, sexuality, face, health and succees in career. The thesis will examine, in which roles women appear in these magazines. The aim of the thesis is to present a picture of an ideal woman, as the women's lifestyle magazines construct it. The theoretical part is devided into five chapters. The first chapter is focused on historical development of magazine publishing in Czech Republic since 1989. The second chapter describes development of trends in the media content in the last decade. The third part deals with the media and lifestyle magazines ownership. The fourth part introduces a general content of women's lifestyle magazines. The last chapter is focused on the role of women and women's lifestyle magazines in the current society. It discusses e. g. the term "double burden". The analytical part combines qualitative and quantitative content research and its main objective is to describe, how the term feminity and the women values (relationships, sexuality, face, health and career) change in women's lifestyle magazines between years 2006 and 2016. The chosen...
|
|
|
Diversity and taxonomy of fungi inhabiting extremely acidic and saline soils of natural and anthropogenic origin in the Czech Republic
Hujslová, Martina ; Kubátová, Alena (advisor) ; Tomšovský, Michal (referee) ; Gunde-Cimerman, Nina (referee)
Highly acidic environments represent some of the most extreme habitats for the microbial growth. For a long time it has been assumed that these sites are populated exclusively by prokaryotes. However recently, eukaryotic organisms including fungi have been found to be abundant and important component of acidophilic communities. Concerning fungal diversity only fragmentary data are available indicating that highly acidic sites harbour specific and low-diversified fungal communities dominated by dematiaceous fungi. In the present work we focused on the cultivable mycobiota occupying highly acidic (pH < 3) soils which are at the same time saline (sulfate-rich) and are located at geographically isolated localities in the Czech Republic. This study should provide a deep insight into the diversity and biogeographical pattern of acidophilic/tolerant fungi. A combination of classical and specialized cultivation techniques was successfully applied since it significantly contributed to the broadening of the detected fungal spectrum. The revealed fungal assemblages inhabiting highly acidic sites worldwide are closely similar and differ from the ones known from less acidic habitats. The core of the fungal assemblage under study consisted of phylogenetically unrelated and often globally distributed fungi...
|
|
|
The anglicisms in the function of journalese
Horáková, Markéta ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis primarily deals with anglicisms in magazines Bravo, Cosmopolitan and Popcorn in 1994, 2004 and 2014 in terms of linguistic, journalistic and pragmatic point of view. The thesis is divided into two main parts: theoretical and analytical. The theoretical part provides an interpretation focusing on the issue of acceptance of English loanwords into the Czech language, their work with them, their eventual integration into the language and stylistic force in the Czech articles. Finally, it takes into account the pragmatic aspect of the texts. The analytical part presents and explains specific examples of anglicisms in the selected magazines, works with adapting processes, and also shows its pragmatic and journalistic functions. On the basis of particular examples from selected magazines, the aim of this thesis is to describe the role of anglicisms in the texts, the way they are treated in the texts, how they are changed in order to serve the journalistic purposes, and how they influence the final form of media content, respectively the whole language system.
|
|
|
Sexuality in advertisements in women's magazines in Czech republic 2009-2011
Karpova, Tatiana ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Sexuality in advertisements in women's magazines in the Czech Republic in 2009-2011"describes issues of sexuality in print advertisement in women's lifestyle magazines Elle, Cosmopolitan and Marianne. The thesis is divided into theoretical and analytical part. The theoretical part gives the definition of the sexuality in advertisement and presents its classification, explains the concept in framework of the social constructionism theory of Peter L. Berger and Thomas Luckmann and also deals with ethical issues of sexuality in advertising, its current condition and effectiveness of use of sexuality in advertisement. The research strives to answer the questions about the way the sexuality is presented in advertising and how frequently it is used in it. Selected printed advertisements are the subjects to the descriptive analysis, which is used to define the character of sexual behavior and the type of a sexual presentation of women, which appear in advertisements most often. This thesis reflects the concept of sexuality in advertisement both in terms of marketing and in the broader socio-cultural context.
|
|
|
The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
|
guest ::
