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Adaptation of Company Strategy and Change of Business Activities
Válek, Lubor ; Dvořák, Luboš (referee) ; Dvořák, Luboš (referee) ; Zich, Robert (advisor)
Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.
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Proposal for a Business Plan
Lanc, Martin ; Caha, Pavel (referee) ; Zinecker, Marek (advisor)
The subject diploma thesis “Proposal for a bussines strategy” is the formulation of a bussines plan for a concrete small-sized company. Finally this plan will be used as model for a realization of private kindergarten. This work includes a theoretical part, problems analysis with summary of issues relating to legal, constructive conditions for building and functioning, fiscal and economical aspects. Final part of this work is dedicated to overall assessment and expansions possibilities.
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Strategic Analysis of Company and Improvement Suggestions
Delina, Daniel ; Lipowski, Radim (referee) ; Koleňák, Jiří (advisor)
This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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Information System Design in the Machine Company
Niedoba, Daniel ; Šunka,, Josef (referee) ; Videcká, Zdeňka (advisor)
This diploma work analyses order to cash process in the company which core business lies within steel construction zinc dipping, preparation of technical proposals and providing of services in transportation and manual works. This thesis includes proposals for process optimization with aim to select new IT system which leads to cost reduction and eventually to the enhancement of company’s effectiveness.
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Shift to Service-Oriented Economy and Its Impact on Corporate Strategy
Šmerda, Jiří ; Staníček,, Zdenko (referee) ; Zich, Robert (advisor)
Práce představuje v širším kontextu paradigmata servisně orientované ekonomiky a ukazuje jejich vliv na podnikové a firemní strategie. Pokouší se dát dohromady tradiční modely podnikových a firemních strategií s nově vznikající vědou o službách. Práce ukazuje hlavní myšlenky servisně orientované ekonomiky v porovnání s tradiční produktovou ekonomikou. Jako výsledek srovnání práce poukazuje na potřebu nového přístupu k byznysu, který vychází z aktuálního dění ve světě. Práce přináší sadu doporučení pro formulace podnikových a firemních strategií v servisní ekonomice. V praktické části jsou výsledky demonstrovány a použity pro strategii ve vybrané firmě.
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Business plan of a kinder garten
Valetova, Alina ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The topic of my Bachelor Thesis is a business plan of the private kindergarten that consists of two main parts. The first theoretical part gives description of the business plan structure and presents applicable legislation for the private kindergarten. The second practical part contains a complex of analyzed data with financial statements graphs conducted marketing researches and analyses of possible risks. The practical part can be called as a guide for converting the idea into reality. Financial and marketing projections create a complete picture of profitability of such a business.
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Analysis of the Inditex Company and Its International Presence
Vébrová, Alena ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The thesis comprises the presentation of the company as a whole and also its unique brands. The first chapter presents the company and describes the company's global expansion. It also includes a presentation of the Board of Directors and the most important financial indicators. The second chapter comprises the description of unique brands and the process of manufacturing products. Furthermore it includes the environmental attitude of Inditex. Then it is followed by a marketing mix and an explanation of the term Fast Fashion, which is nowadays really important for the whole company. This chapter also includes a comparison with its main competitors across the world and also the biggest competitors on the Spanish market. The chapter is ended by a SWOT analysis of the Inditex Company. The third chapter comprises the Inditex´s activity on the Czech market. This chapter is a description of the most important financial indicators for the Czech market. This chapter also describes the results of a conducted survey, my own opinions about it and the brand as whole.
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Managing and measuring of HR department´s contribution to the business targets
Vojtěchovská, Pavlína ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
This thesis focuses on Human Resources in a company, it' s strategic managing and measuring it's contribution to the business. In theoretical part the main source is foreign literature and it analyses traditional and new conceptions of HR. It focuses on a role of HR director, as a main element of strategic level of HR and his/her role in a relation to the rest of a company and HR department. In practical part the thesis analyses a research, made among Czech companies, and comes into a conclusion, that the main cause of an unsatisfactory HR management in these companies is it's poor measurability. In the final, key part of the thesis it designs a process, which a company should follow in order to adopt a strategic HR and it's measurement by goals of a company.
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The entry of the Czech company to the German market via e-shop
Drahota, Jiří ; Kučera, Dušan (advisor) ; Barton, Monika (referee)
This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through e-shop. The second objective is to map the key aspects of the international expansion of the Czech company via e-shop concerning the environment in Germany.
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