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Parliamentary election campaign in 2002,2006 and 2010: analysis of election materials
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech parliamentary election campaigns of 2002, 2006 and 2010 and the shifts in voters preferences. The paper analyses election materials in order to determine the profile of ČSSD voters and to explain why ČSSD has this profile of voters.
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Political marketing in Slovakia
Komorová, Michaela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
This Bachelor thesis deals with the development of political marketing in Slovakia since 1994. In its theoretical part it deals with the basic concepts of marketing used on the political market. The practical part describes the different types of elections which took place in Slovakia, analyses the reasons of the failure of political parties and leaders, and provides the basic overview of promoting methods used in each election.
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Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
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Political marketing in Democratic Party primary elections 2008
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Faturová, Marie (referee)
This work analyzes the use of political marketing of Barack Obama and Hillary Clinton in Democratic Party primary elections 2008. Theoretical definition of political marketing is followed by a description of main characteristics of presidential candidates (image, support from celebrities and family and the use of media). Following part deals with primary elections themselves, with decisions made by Obama and Clinton and their outcome on exit polls. The goal of this work is to answer the question: What were the key elements that lead to the victory of Barack Obama and how did he succeed in winning over Hillary Clinton, who was considered to be the frontrunner to win?
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Postoj Rakouska k rozšíření Evropské unie o Turecko
Zelinková, Markéta ; Dvořáková, Vladimíra (advisor) ; Dubský, Zbyněk (referee)
Tato práce pojednává o postoji Rakouska k rozšíření Evropské unie o Turecko. Rakousko patří v rámci Evropské unie k euroskeptickým zemím, což se odráží i v postoji k dalšímu rozšiřování. Zejména negativně se Rakousko staví k rozšíření Evropské unie o Turecko. Tento negativní vztah je dán jednak historickými vztahy mezi oběma zeměmi, negativními zkušenostmi s tureckou menšinou v Rakousku a charakterem volebních kampaní rakouských politických stran.
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Electoral year 2006 in Slovakia
Giertlová, Barbora ; Pešková, Vladimíra (advisor) ; Faturová, Marie (referee)
Text se věnuje teórii politického marketingu. Nastiňuje kořeny v ekonomickém marketingu. Věnuje se vývoji politických strán a s tím souvisejícimu vývoji politických kampaní. Nastoluje základní elementy politického marketingu jako analýza trhu, segmentace trhu, určení vlastní pozice na trhu.Dostává se i k problematice politických strategií a konkrétně k volební strategii.Teoretická část končí oboznámením s nástrojmi politické propagace a s pojmem public relations.V případové studii se práce věnuje analýze předvolební kampane strany Smer - SD před volbami 2006 do NR SR.
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