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The Grid
Gajdošík, Andreas ; Magid, Václav (referee) ; Krekovič, Slavomír (advisor)
Work aims at consequences of fully developed infrastructure of web 2.0 and its wide social acceptance, which with cheap computing power leads to massive data interpretation. In relation to that this work uses public Facebook's data about user activity at right wing oriented Facebook pages which gathers and statisticaly analyzes. Result is then showed at web page which is designed to look close to the look of extreme right wing webs. Positive first sight impression of right wing sympathizers is then eroded with not so good empirical statistics. Under 100 users are commenting quite often so this right wing craziness looks like a small movement in the end. Therefore Grid stands somewhere between amateur sociol research and artistic intervention into public media space.
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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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Marketing Tools Increasing Competitiveness of Company
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Zich, Robert (advisor)
This bachelor's thesis is focused on competitivness strengthening of the shopping mall Futurum Brno using selected marketing tools. Whole concept of the bachelor's thesis is aiming primarilly on the final customer, that mean on the B2C market. There is detailed analysis of the shopping center and Brno market environment done in the thesis. Based on the outputs of the analytic part, there are proposed measures that lead to competitivness strengthening of the shopping center and improvement of its position on the market.
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Concept for Marketing Strategy Change in a Company Operating in a HoReCa Sector
Opravilová, Veronika ; MBA, Pawel Szewczyk, (referee) ; Konečná, Zdeňka (advisor)
The bachalor thesis deals with the proposal to change marketing strategy in the chosen company, which is Restaurant U Červeného volka. In theoretical part, there will be technical terms mostly of marketing field. In analytical part I focus on basic information about the restaurant, followed by analysis of the current state, where I use knowledge from theoretical part and then I focus on imperfectionts. In the last section I describe corrective measures, mostly in online marketing and menu, which leads to removing the imperfections and to attract new customers and maintaining existing customer.
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Marketing Tools Strengthening Competitiveness
Rozsypalová, Lenka ; Nábělková, Irena (referee) ; Zich, Robert (advisor)
This thesis focuses on marketing tools, strengthening the competitiveness of Tesco Stores ČR a. s. with orienting primarily on marketing communication. The theoretical part is based on the explanation of the terms competition, competitive advantage, competitiveness, compared with the competition, and describes the different marketing tools. Second analytical section describes specific company, there is an analysis of the customer using a questionnaire, as well as comparisons with competitors and communications mix of companies. The last section is devoted to proposals to improve the competitiveness of the company.
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Marketing Mix of Cooperative IRISA
Nguyen, Anh Duc ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is focused specifically on marketing and marketing mix of products. The theoretical part explains the basic concepts of marketing and marketing mix. The analytical part will be carried out analysis of the marketing mix of company. In the design section will be compiled proposals for changes to the current marketing mix.
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Wing system design of competition aircraft
Mahdal, Vít ; Hájek, Tomáš (referee) ; Katrňák, Tomáš (advisor)
This bachelor’s thesis deals with the wing system design of competition aircraft. The thesis consists of five main parts. The first part is an introduction to the competition – Air Cargo Challenge, and the mission of UAV. The second part details the compilation of flight envelope and loads acting on the aircraft. Part three describes stress analysis of the old fabric method of wing construction. Part four of the thesis gives suggestions of a new wing system design, and its stress analysis. The final part of this bachelor’s thesis describes the advantages and disadvantages of the new system design, and compares them to the old version.
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Competition aircraft wing tips
Zima, Martin ; Koutník, Tomáš (referee) ; Doupník, Petr (advisor)
This bachelor thesis deal with wing tip design of airplane for competition. Airplane named FabricK I is design for Air Cargo Challenge competition. The first part of bachelor thesis is focused on description of competition and flight aircraft modes. Hereafter are compared the types of wing tips. Most suitable wing tip is then applied on FabricK I.
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The history of the sport of persons with disabilities in the world
ČERNÝ, Daniel
The thesis is concerned with the world history of sport of disabled athletes from its inception to the present. The thesis is delimited to the main chapters preoccupied with the inception and development of classification of disabled athletes and then to chapters dealing with the inception and evolution of organisations for athletes with physical disability, sensory disability and mental disability. The last two chapters are concerned with the history of Paralympics and Deaflympics including the list of all participating sports. The issue is treated from its inception to the present including the explanation of characterization of disability and key words founded in this issue.
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