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Biotic interactions in epiphytic lichen communities
Černajová, Ivana ; Svoboda, David (advisor) ; Peksa, Ondřej (referee)
The objective of my bachelor's thesis is to review available literature on biotic interactions in epiphytic lichen communities. At first the epiphytic habitat is defined. The next part deals with the interactions, specifically competition and predation. Lichens compete for light and space among each other and with other cryptogams at the same time. There are a few known mechanisms of competition, most of them being based on overgrowing of thalli and chemical action. Thallus morphology, growth rate and content of allelochemicals are the main traits determining success in competition. Competitive abilities depend on various abiotic factors as well as on total composition of the community. Lichens are forced to invest in chemical defence by the presence of herbivores and parasites. Distribution of the defence substances matches the optimal defence theory. There is numerous evidence that biotic interactions modify characteristics of both individuals and species, mainly considering the secondary metabolites content and the width of the realized ecological niche. Competitors and predators may determine species distribution. The thesis summarises the knowledge of the mechanism, character and impact of the competition and predation in epiphytic lichen communities. Key words: lichens, cryptogams, epiphytes,...
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Marketing concept management of development projects
Varšo, Matej ; Modranský, Marcel (referee) ; Dohnal, Radek (advisor)
The diploma thesis provides a comprehensive view of marketing activities of development company with already implemented development project Panorama City in Bratislava. Marketing attributes are important part of development projects with orientation of their customers, build their image, acquisition of market share and competitive advantage in the real estate market. All the above mentioned facts are analysed within my project The main aim of the thesis is to evaluate the strategy of the development project and looking at managing principles and strategy direction of other already implemented development projects. The main aim of is based on the facts from particular analyses to consider right or wrong seepage respectively find the best possible option for the management of the company on the market that develops along with potential customers. My project is divided into two parts. The first theoretical part is focused on familiarization with the basic concepts and processes in the area of construction the development process, analyze marketing environment and marketing strategies used in the construction using technical and scientific literature. In the second part-practical one focuses on analysis of specific Slovak development company and its already implemented a development project, and drafting strategies for marketing in the project. By applying a number of analyzes, which are blind, Porter and SWOT analysis highlight the results and findings after which it can be concluded any new variant of solution management direction and useful for other projects.
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Design of the Remedy to Improve the Market Position of the Firm
Svozil, Milan ; Krýsová, Jana (referee) ; Škapa, Stanislav (advisor)
This bachelor work is concerned with design of the remedy, how to improve the market position of the firm. In the first part of this work principles of Economy are used as initial view. Subsequent second part of work utilizes Economy principles for MISVO TRANS s.r.o. company dates. The result of this work is to design changes in the firm to reduce costs and to solve company problems to be able to survive in the time recession and prosper in the future.
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Development of Marketing Activities Improving Competitiveness of Company
Kaufmanová, Marie ; Vavřina, Zbyněk (referee) ; Zich, Robert (advisor)
The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.
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Plan For Business Setup Out Door Advertisement/Hoardings
Zerza, Lukáš ; Ampapa, František (referee) ; Heralecký, Tomáš (advisor)
The diploma named: “Plan For Business Setup Out Door Advertisement/Hoardings” analyses possibilities and chances of setting up a firm like this. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.
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Concept of entrepreneurial strategy of firm EuroDistribution, s.r.o.
Rozehnal, Karel ; Kusala, Jiří (referee) ; Rompotl, Jaroslav (advisor)
In today´s high competitor´s environment is necessary to pay increased attention of the process of strategic management for indemnity success of the company. This thesis deals with analysis and application of partial components and methods of process strategic management. By those are first of all - analysis environs, competition and crucial inside factors, which affect in various measure are on entrepreneurial subjekt. On the basis of ascertained informations and evaluation of the contemporary state of company is determined the proposal of possible directions of development of company, with a view to innovation her position in the marketplace and suppression of weak pages of company.
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Competition and concentration of the Czech banking market using the Competitive Intelligence
Matyášová, Daniela ; Blahová, Naďa (advisor) ; Brada, Jaroslav (referee)
The thesis focuses on the competition and concentration of the Czech banking market, using the Competitive Intelligence tools to gain and maintain the competitive advantage. Assessment of the domestic banking market concentration is based on the results of indicators, such as the concentration ratio and Herfindahl Hirschman Index. On the basis of the degree of the competition among the subjects in this segment the attention is given to the process of the Competitive Intelligence which, if implemented properly in the company structure, ensures the bank to gain and maintain the competitive advantage. Possible areas of interest are also mentioned, systematic monitoring of these areas enables the bank to take timely actions responding to changes in the competitor strategy and leading to improve relationships with clients.
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Business plan for Air transport company
Sobotová, Kateřina ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
The main point of this graduate work is to investigate objectively how the current situation on czech trade looks like. Based on this evaluate if it is good idea to establish new air transport company for private charter flights. For this purpose, was made market research and good imitation of real new company formation. All obtained data will be compare and evaluate for final decision. For analysis was used a website showing summary of one hudred the biggest companies in the Czech Republic and websites of czech airliners which makes competitive environment actually.
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Competition analysis of Sportisimo s.r.o.
The Quang, Tho ; Soukupová, Jana (advisor) ; Sirůček, Pavel (referee)
The aim of this bachelors thesis is to compile an analysis competitivensess for company Sportisimo s. r. o. by using strategic analysis and to suggest recommendations to improve competitiveness based on results from strategic analysis. This thesis divided to an theoretical part and practical part. The first, theoretical part contains definitions of competition, competitiveness a description of tools of strategic analysis. Practical part consists of company introduction, macro and micro environment analysis and analysis of internal resources of the company. Pest analysis and Porters 5 forces modul were used to analyse the external environment. Internal resources were analysed by strategic analysis of internal resources. Strengths, weaknesses, opportunities and threats are summed up in Swot analysis. In the end can be found recommendations for improvement of competitiveness of the company.
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Analysis of competitiveness of iStyle CZ, s. r. o.
Tran Duy, Khánh ; Soukupová, Jana (advisor) ; Makovský, Petr (referee)
The Aim of this bachelors thesis is to compile an competition analysis of the firm iStyle, s.r.o. And to suggest recommendations to improve competitiveness and position on the market for the future development of the firm. The thesis is divides in two parts which are theoretical and practical. The theoretical part contains demarcation of basic concepts and methods related to compiling the analysis of competition. The practical part contains the introduction of the analysed firm, analysis of the external with help of Pest analysis and Porters modul of 5 forces and analysis of internal environment. Penultimate chapter belongs to Swot analysis, where I summarize all the analysis. The last chapter belongs to proposals and recommendations based on compiled analysis.
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