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A threat of state bankruptcy as a basic element of the czech electoral media agenda
Vávra, Jan ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
Václav Bělohradský stated (Právo, July 3, 2010) that "'Greece' was one of the biggest pre-election lies in political history of this country." The aim of this thesis is to examine the role media played in the alleged "pre-election lie": how set the agenda(or drew on the topics) and how pre-election discourse involved the theme of state bankruptcy in the country, whose bonds were according to Bloomberg two months before parliamentary election in 2010 the eighth safest in the world. I examine the content of the most widely read weeklies Reflex, Respekt and Týden, respectively their May 2010 issues (election-month). I will proceed from the assumption that weeklies have the greatest potential to put events into the relevant context, and thereby significantly shape the discourse. This thesis uses the discourse (focusing on its ideological character according van Dijk's evidences) and semiotic (using the theory of Roland Barthes) analysis to detect any mythological elements concerning political parties and ideas in connection with the threat of state bankruptcy. The theoretical part focuses on the possible political consequences of media manipulation especially in the electoral process. I consider inspiring for the needs of this thesis evidence of the German sociologists Jürgen Habermas (of universal pragmatists)...
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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Changes of media representation of agriculture in press. Content analysis of Czech newspapers after 1990'
Kvášová, Tereza ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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Right extremism in CZ 2007-2010
Půbalová, Božena ; Tuček, Milan (advisor) ; Kabele, Jiří (referee)
The thesis deals with the phenomenon of right-wing extremism in the Czech Republic during 2007-2010 which is viewed from the socio-constructivist perspective of the sociological concept of moral panic. The theoretical part focuses on definition of the terms right-wing extremism and moral panic with regard to their evolution and various approaches in social theory and also briefly describes the situation and significant subjects of the Czech extremist right-wing scene in the analyzed period. The analytic part presents media content of four selected aspects and cases of right-wing extremism as published in nationally released newspaper Mladá fronta DNES which is examined in depth using qualitative content analysis. The task of the analysis was to determine to what extent and by which specific ways the representation of these cases in given newspaper fulfills the aspects and processes of an ideal type of moral panic, represented by Klocke and Muschert's hybrid model of moral panics, and how the cases are put in the general framework of constructing the right-wing extremism as a prominent social problem and a moral panic.
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Negative, defamatory and mocking political campaigns in the Czech Republic in the years 2006 - 2010 and their effects on public politics [THESIS TEMPORARILY NOT PUBLICLY AVAILABLE]
Mludek, Ivo ; Háva, Petr (advisor) ; Nekola, Martin (referee)
The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.
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The news coverage of the HIV/AIDS issue in time (1996-2009)
Kvášová, Sabina ; Nečas, Vlastimil (advisor) ; Šoltys, Otakar (referee)
This Master thesis "HIV / AIDS in the czech newspapers in changing times (1996-2009)" discusses the media coverage of the topic of HIV / AIDS in the czech newspapers: MF Dnes, Blesk and Hospodářské noviny in 1996, 1998, 2000, 2004 and 2009. The work confronts in the long-term overview the media agenda (the actual number of articles and topics that HIV / AIDS in those years dedicated to) with the real number of newly reported HIV positive and monitors the expanses of Ministry of Health on prevention in this area. The work responds to the question whather are the topics of HIV / AIDS media normally handled episodically, with emphasis on the story, identifies the main issues in the context of HIV / AIDS in the media, namely celebrities in particular frequent topic in the context of HIV / AIDS is deeply engaged. The work also confronts the results of media coverage of this topic so far incurable disease AIDS in czech newspapers with foreign studies on the ground of Media Studies. The actual analysis has two specific aspects of pursuing the use of different analytical tools. Quantitative content analysis looks at the articles that the newspapers reporting on the topic of HIV / AIDS appear. The second part adds a qualitative study on the topic of celebrities and HIV / AIDS. The aim of case studies is to show the...
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Manipulating practices in selected Czech newspapers during the elections into the Chamber of Deputies of the Parliament of the Czech Republic in 2010
Straňáková, Kristýna Barbora ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis deals with the manipulating practices in the political media coverage in the period before the elections to the House of Parliament of the Czech Republic in May 2010. It describes the types of communication in terms of its ability to influence and focuses on the effects of the media and its impact on the audience. It also deals with the theoretical framework of the issues of manipulating methods and techniques and their causes. It defines the function of media in terms of intentions and evaluates the current situation in the Czech Republic, including the existing control mechanisms. A part of this thesis is a comparative analysis that focuses on a detailed qualitative analysis of texts published in the dailies Mladá fronta Dnes and Právo and their comparison during the period under consideration.
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Global Witness´s influence on forming of conflict mineral legislation
Lukeš, Jakub ; Zemanová, Štěpánka (advisor) ; Trávníčková, Zuzana (referee)
The thesis concers the issue of conflict minerals in the Democratic republic of Congo. The situation in the country has been monitored by the NGO Global Witness for decades. Human rights violation, illicit trade followed by exporting of minerals out of the country, have been supervised by militaristic rebel groups. As a result these groups have been indirectly founded by international corporations.The aim of this thesis is to evaluate the performance of Global Witness at the agenda setting of conflict minerals, including a critical assessment of legislative measures.
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