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Comparison of ski resorts in the Czech republic and France
Vejvoda, Tomáš ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
Goal of the thesis has been deep analysis of winter ski resorts in the Czech republic and France and finding an optimal ski resort for a week holiday. Set of criterias important for average czech skier for selection of a resort was designed accordingly to the results of a survey made on sample of czech population. Supplementary goal is to prove a hypothesis that rather than the size of a resort, the quality and scope of services (not only ski-related) really matters.
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Investment incentives in the Czech Republic
Procházková, Jitka ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
The aim of this paper is to describe and evaluate the development and the present form of the investment incentive system in the Czech Republic. Partial target is represented with its future form examination. The chapters include the description of the necessary legislation related to this topic, the comparison of the support programs and the development in receiving investment incentives concerning the manufacturing industry and the technology and strategic service centres. Eventually, the paper answers the question whether incentives should be preserved for the manufacturing industry in the future or should be fully oriented towards the technology and strategic service centres.
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Marketing strategy of the company providing services
Bürgerová, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on the marketing strategy of Golf Club Český Krumlov, a newly established company, which deals with golf services in South Bohemia, a region attractive for tourism, including the world famous historical town of Český Krumlov. The goal of this thesis is to introduce the activities and operation of Golf Club Český Krumlov, to analyse its current marketing strategy, and to suggest possible changes to this strategy. I achieved this goal by applying various marketing analyses and by conducting survey among current customers. Based on results of these analyses, I suggested changes that could help this company to keep its current customers and attract new ones.
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Building and exploitation of smaller enterprise computer network
Holubička, Pavel ; Pinkas, Otakar (advisor) ; Šmejkal, Ivo (referee)
The main aim of this work is to describe the gradual building, exploitation, and dissemination of specific enterprise computer network in the Czech company VHL Ltd. The pivotal challenge was not only write down the process, but in practice also the extension of the network by server, the wireless segment, and the connection of two remote computer networks with reference not only to functionality, but also for safety. To achieve the results it was therefore necessary to combine theory with practice. Individual work procedures have been tried, tested and evaluated. In the negative results the whole process had to be repeated several times so. In the bachelor's thesis, there are many instructions on what to do in setting up individual network services as well as ensure their security. The first chapter deals with the theoretical knowledge about LAN and WLAN networks. More closely are describe various standards, network elements and their characteristics, and provided services. The second examines the evolution from the beginnings to the present network. More detailed is describe the enlarging of the wireless network, its construction, security, and testing. The point of third chapter is to give overall view of the extension by network server. It describes the choice of hardware with using multicriterial selection, and the selection, evaluation and installation of the operating system. Subsequently, it deals with hardware and software security of the server and with connection of the remote networks through VPN instrument. In conclusion, there are attended a few words to the potential innovation.
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A level of services offer of telecommunication operator in EU
Chodura, Přemysl ; Gála, Libor (advisor) ; Svoboda, Milan (referee)
This thesis compares offers of telecommunication services among separate sub-companies of one telecommunication operator that resides in EU countries and also with offers of competing companies in the market. For the main comparison the telecommunication services themselves are defined, using technical terms from academic sources, professional literature, legislative and statistical offices; then european market and especially services coverage among inhabitants is analysed. The main part then introduces the selected company and his services in countries' market where it takes part. For this comparison there are also offers of companies competing in the Czech market taken into account. As a supportive source for conclusions of this work a questionnaire research among EU inhabitants was conducted; not only for the purposes of services evaluation but also as a reflection of image perception and market position.
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The Application of Marketing Management in CK SANTINI Tour
Vábková, Markéta ; Ezrová, Hana (advisor) ; Nováková, Jana (referee)
Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.
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Evaluation of quality of services provided in swimming areal Hradec Kralove
Šejvlová, Iveta ; Plášková, Alena (advisor) ; Chvojková, Helena (referee)
This bachelor thesis evaluates quality of sevices which are provided in swimming areal in Hradec Králové. This work contains two parts. The first, theoretic, part explains basic notions of quality management as quality, service etc. In the following part some of marketing and quality management methods are described. In the second, application part, Ishikawa diagram is created. After that SWOT analysis, mystery visiting and questionnaire research are used to analyse contemporary situation in swimming areal. Results from these methods are used to propose some correction steps, which should improve quality of services.
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Product line analysis of Janus company
Kudrnová, Gabriela ; Vávra, Oldřich (advisor) ; Drábová, Veronika (referee)
The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.
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New trends in international marketing: Green services
Vojtěchová, Martina ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
Green marketing has been one of the most discussed trends in international marketing for a decade at least. Compared to green goods, little attention is paid to green services, although services are an essential part of developed countries' economies. Green services in the Czech Republic stand at the starting point of breakthrough. Until the present comprehensive marketing information about this area has been absent. The aim of this thesis is to fill the gap in information by setting up a framework for strategic marketing planning of green services in the Czech Republic. The information needed has been collected from other markets' data, an interview with an insider and a consumer survey. The data obtained has been used in the various steps of green services strategic marketing framework in Czech circumstances.
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