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E-shop Marketing Communication
Sysalová, Hana ; Ing. Peter Chudý, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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Proposal of Marketing Strategy of Company Liquid Design, s.r.o.
Pospíšilík, Štěpán ; Čevelíček, Marek (referee) ; Heralecký, Tomáš (advisor)
This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.
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Internet marketing in tourism – case study Hastrman Boat Rental
Kronďáková, Ivana ; Hanzlík, Jan (advisor) ; Karlíček, Miroslav (referee)
The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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Social networks marketing - metrics and measurements
Gleich, Viktor ; Pavlíček, Antonín (advisor) ; Malinová, Ludmila (referee)
Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
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Pinterest as a Marketing Tool
Kubišová, Kateřina ; Kubálková, Markéta (advisor) ; Chylíková, Hana (referee)
This bachelor thesis deals with use of Pinterest for marketing purposes. The theoretical part includes basic information about Internet and on-line marketing but mainly about Pinterest, its principles and specifics of business accounts and also presents examples of companies successfully promoting its activities via Pinterest. The practical part contains recommendations for setting up the account, communication with relevant segment of users and long-term effective administration of the profile. An output of this thesis summarizing findings from both parts is a set of rules for successful business communication on Pinterest.
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Analysis of Advertising on Social Networks
Pravdová, Monika ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee)
This bechelor thesis is focused on social media marketing. The teoretical part will be focused on traditional and on-line advertising and differences between the two types. In the practical part will be created an advertisement placed on social networks. The perception of the advertisement will be analyzed using a questionnaire. Success of the advertisement will be analyzed using Youtube Analytics. The main goal of this bachelor thesis is analysis of the perception and success of the advetisement.
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Internet Marketing of an E-book – Case Study DeepFrreak
Stemberg, Audrey ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Internetová propagace jazykové školy SAVY
Marečková, Katarína
MAREČKOVÁ, K., The internet promotion for language school SAVY.Bachelor thesis.MENDELU Brno, 2013. The bachelors thesis deals with suggestion of internet promotion and advertising of language school SAVY and distribution of founds to suggested solution. At the begging the thesis describes the theory that studies issue, examines the current state of advertising language school, compares notoriety and usage of search engine and portals on the selected sample of respondents. Research is converted on the results of questionnaire survey. The results of this thesis lead of three variants of promotion from which language school will be able to choose the best for it.
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On-line Activities of Dermacol
Pavlíčková, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis analyzes Czech cosmetic company Dermacol in the on-line environment. The crucial goal was to give a compact overview of Dermacol's on-line activities and propose their possible improvement. The theoretical part describes and contrasts the purchase decision process in a traditional store and on the internet. Furthemore, it depicts the evolution of the internet and e-commerce in the Czech Republic. In the next part the situation on the market with decorative cosmetics and Dermacol's position on it is analyzed. Crucial part is dedicated to the on-line tools which are used by Dermacol for its presentation, communication and sale. The recommendations and possible proposals for improvement follow. In the end the thesis deals with a research whose goal was to find out the attitude of the Czech consumers towards decorative cosmetics. Moreover, the research examined the awareness about Dermacol's web and e-hop and the willingness of the Czech women to buy decorative cosmetics via internet.
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analysis of slovak daily deal market and global trends
Guláš, Karol ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This bachalor thesis is dedicated to analysis of daily deal market in Slovakia. The first part is about describtion of definition of marketing and its fundamentals and infroduction of new trends in marketing and marketing mix adapted to necesties of daily deal websites. I also pointed out the biggest risks in this field of entrepreneurship and foundation of daily deal business in the USA and Slovakia. In the second part I mention teoretical knowledge in professional experience via daily deal website Jožko.sk, where I introduce the foundation and launching of this project and marketing strategy using various campaigns.
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