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Marketing Strategy Proposal for a Company Entering the Polish Market
Bui, Viktor ; Blaha, Petr (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá návrhem marketingové strategie pro vstup společnosti UGO Trade s.r.o. na zahraniční, konkrétně na polský trh. Návrh je reakcí na silné postavení společnosti na českém trhu s čerstvými šťávami a snaží se najít cestu k dalšímu rozvoji společnosti. V práci je za pomocí analýz vyhodnoceno jak interní, tak i externí prostředí společnosti. Finální návrh řešení je čerpán především z uvedených analýz, kde jsou navrženy kroky, dle kterých by se společnost měla držet, aby na zahraniční trh úspěšně vstoupila. Dále je v návrzích vypracovaný zjednodušený finanční plán pro první rok působení společnosti na trhu a plán pro další rozšíření restaurací do ostatních měst.
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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Proposal of Parameters for the Expert Assessment of the Competitive Positions of Existing Carriers in the Prague - Brno Road Section
Jurčík, Petr ; Liška, Viktor (referee) ; Libertín, Josef (advisor)
The thesis deals with the situation in public transport on public personal transport service between Prague and Brno. In the thesis, it is analysed the current situation between Prague – Brno from the technical and economic point of view. There is a public rail transport subsidized by Ministry of Transport of the Czech Republic through payment of provable financial losses and private public coach services operated by private carriers on their own business risk. In the context of the current situation, the thesis suggests the focus of the basic parameters for a balanced assessment of the competitive environment for further development of passenger transport (rail, road) with regard to the existing demand and socio-economic aspects in the region.
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Entrepreneurial Intention of Business Development
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the development of the already established company Poštor Ltd.. It describes Poštors problems and possible solutions since the introduction of web pages and the implementation of another information system to a total reorganization of the company into a modern concept. I analyse the various world markets of wine and the exploitable potential in the terms of suppliers and customers.
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Marketing Tools Strengthening Competitiveness
Rozsypalová, Lenka ; Nábělková, Irena (referee) ; Zich, Robert (advisor)
This thesis focuses on marketing tools, strengthening the competitiveness of Tesco Stores ČR a. s. with orienting primarily on marketing communication. The theoretical part is based on the explanation of the terms competition, competitive advantage, competitiveness, compared with the competition, and describes the different marketing tools. Second analytical section describes specific company, there is an analysis of the customer using a questionnaire, as well as comparisons with competitors and communications mix of companies. The last section is devoted to proposals to improve the competitiveness of the company.
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Increase the Competitivness of Firm
Tučková, Kristýna ; Žák, David (referee) ; Mikulec, Luděk (advisor)
This master´s thesis deals with problems competitiveness in the framework business of company ABC CYKLOSPORT s.r.o. and evaluates her contemporary position in the marketplace with sports goods. Results evaluation are important point by which unspools draft of measures largely focus on generation of competition advantage for company and increase number her customers.
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Strategic Brand Development of Company
Kružík, Jiří ; Čechmánková, Silvie (referee) ; Zich, Robert (advisor)
Diploma thesis is focused on the brand building proces of the retail chain with sports equipment Decathlon. Appropriate theoretical concepts for brand development and for identification of competition are identified in the thesis. On the basis of this knowledge and using the methodology of market and competition analysis, the next part of the thesis analyzes the brand and its position towards competition, the market, as well as the survey of customer perception. The final step is to formulate suitable measures for brand development in the chosen market, which are based on the previous parts of the work.
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