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Legislative aspects of equal opportunities for women and men on the labor market
Eschnerová, Eva ; Vostrovská, Zdenka (advisor) ; Brožová, Dagmar (referee)
With regard to the women's position on the labor market the aim of this bachelor thesis is to examine if the labor market regulation is efficient or not. The work compares opposing approaches of neoclassical law and economics and institutional law and economics to this matter including concrete proceedings in favour of equal opportunity of women and men. Concerning the persistence of unequal treatment of women and men on the labor market the work judges the notion that free markets act against discrimination. Another objective is to compare and decompose antidiscrimination law relevant to labor markets in EU and Czech Republic.
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Professional career of women in Komerční banka
Trejtnarová, Martina ; Pauknerová, Daniela (advisor) ; Hubinková, Zuzana (referee)
The thesis deals with women in Komerční banka focusing on their career and possibilities of work-life balance. The main aim of the thesis is to find out an attitude of the bank towards the equal opportunities, employees' awareness of instruments of family policy as well as the biggest difficulties in women's career. In order to support the practical part of the thesis, we present information about women's role in society, women in the media, career, equal rights and work-life balance. The adopted method of the empirical part is an individual interview with women managers and a questionnaire aimed at selected employees of the bank.
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The position of women on the labour market
Harvánková, Hana ; Němec, Otakar (advisor) ; Kuřetová, Jana (referee)
My thesis characterizes the position of women on the labour market. It describes the historical development of the social position of women, depicts the different approach of girls and boys in the process of education. It evaluates the opportunities of women and men on the labour market and highlights the insufficient respect for the rules of fair opportunities and fair treatment. My thesis shows a few ways enabling to overcome barriers that are closely linked to balancing work and family life. My thesis also focuses on the comparison of the Czech Republic and some other states. The thesis includes a research that maps out chances of women on the labour market, seen from the perspective of female employees of a chosen company.
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Brand launch of a feminine fashion brand in the Czech Republic
Šuchmová, Pavla ; Postler, Milan (advisor)
This master thesis "Brand launch of a feminine fashion brand in the Czech Republic" provides a market analysis, which is antecedent to a brand launch. The main goal of this thesis was to answer, whether the particular fashion brand is interesting for Czech female consumers and whether the Czech market is interesting for the brand. The respective brand Friis & Company offers ultra-feminine and latest trends accessories and wants to provide their customers with "a bit of luxury for every day". The target group of the brand are young women in the age of 15 to 35. The master thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part discusses, among others, the main trends and specifics of the fashion business, specifics of women's purchase decision-making and the relation of women towards fashion. The practical part introduces the brand and provides the following analyses: PEST analysis of the Czech market, analysis of consumer behaviour of young Czech women in relation to fashion accessories, analysis of fashion brands present at the Czech market and a test of the brand's concept on Czech female consumers. A large part of the practical section of the master thesis is based on own survey.
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Roles of women and men in Czech and Italian advertisement
Aunická, Markéta ; Koudelka, Jan (advisor) ; Horák, Pavel (referee)
This study provides basic comparison of different tasks given to men and women in advertisements published in Czech and Italian periodicals. The different roles dedicated to male and female models, different style of presentation related to promoted products and different way of utilization of sexual phenomena are analyzed. First - theoretical part of this study contains main definitions and terms allowing the right understanding of common terms, specific for this research. Description of research procedures and statistical evaluation of obtained results is described in the second part of this study. The method of quantitative content analyses was mainly used to evaluate specific utilization of men and woman in advert industry of both countries. Obtained results provide updated survey of gender stereotypes used currently in Czech and Italian advertisements.
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The positions of men and women to the advertising of beer
Bosáková, Júlia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of this thesis work is to determine what position interested men and women of various ages and educational attainment to the advertising of beer. What advertising appeals and most responsive to the building negative. What position are interested to advertising for beer in terms that include the advertising of alcoholic products, and it plays a big role in the aspect of advertising purchase decisions. On the basis of marketing research companies and its own research, which was transferred method interviews I came to the desired result. It is divided into two larger entities, and thus the theoretical part, which briefly describes the marketing communications, advertising and the beer industry, and practical, which is devoted to research has already said.
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Postavení žen na trhu práce
Urbánková, Petra ; Lapáček, Michal (advisor) ; Kotýnková, Magdalena (referee)
Bakalářská práce se zabývá problémem uplatnění žen - matek na trhu práce. Historický nástin vývoje na trhu práce umožnil vysvětlit některé aspekty chování mužů a žen ve společnosti. Emancipace žen a jejich touha po nezávislosti a profesním růstu s sebou přinesla problém ve formě slučitelnosti profesního a rodinného života. Práce se zaměřuje na nerovné postavení žen a mužů na trhu práce, na rozdíly ve mzdách mužů a žen, na podporu mladých rodin ze strany státu, ale také ze strany partnera jak v České republice tak i v zahraničí.
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