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Propaganda as a form of communication strategy: cinematography in the Protectorate of Bohemia and Moravia
Gerstnerová, Dominika ; Bednařík, Petr (advisor) ; Halada, Jan (referee)
During the 20th century, film became a social phenomenon. Because of this reason it did not take long and also politicians started to use the film industry to influence public opinion. Above all, the history of totalitarian regimes proves that films have served them as a very powerful tool for fulfilling their propaganda goals. This diploma thesis deals with Nazi film propaganda during the Second World War, specifically the influence of Nazi propaganda on Czech feature film in the occupied Protectorate of Bohemia and Moravia. Because of the fact that Nazi ideology was based on tense nationalism and racial purity which required a broad base for its support and maintenance of power, propaganda was of great importance The aim of this work is thus to find and define Nazi propaganda communication goals in Czech feature film and to identify specific tactics through which these goals should be fulfilled. The basis for researching this issue are the films Kristián (1939), Tulák Macoun (1939), Pro kamaráda (1940), Těžký život dobrodruha (1941), Jan Cimbura (1941) and Prstýnek (1944), which cover various genres and topics and at the same time cover different protectorate periods. The topic of propaganda is viewed in the context of strategic communication as related and in today's scale also superior...
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Propaganda in Sport: The exploitation of athletes by the Nazi regime
Reisner, Rudolf ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This thesis deals with the misuse of the phenomenon of sport and athletes themselves for the purposes of Nazi propaganda. The thesis is introduced by the theoretical grounding of the phenomenon of sport in society, its political significance and the relationship between the media and sport. The term propaganda, its history and typology, and types of propaganda are also introduced. The chapter then turns to the topic of Nazi propaganda itself - the Nazi ideology, the foundations of Nazi propaganda and the means it employed, including its focus on sport and physical culture, are introduced. After a theoretical introduction, the thesis introduces personalities and events that are subjected to a qualitative content analysis in the contemporary media (Nazi, Sudeten German and Czechoslovak) and on whose example the manifestations of propaganda will be examined. The first of these personalities to be examined is the German boxer Max Schmeling, in the context of his victory in a fight with the dark- skinned American boxer Joe Louis in June 1936, which was a fitting confirmation of the theory of white supremacy for German propaganda. The second figure under examination is the dark- skinned American sprinter Jesse Owens, who became a symbol of the 1936 Summer Olympics in Berlin by winning four gold medals, thus...
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Gender Role Represented in Official Media: Communist Legacies and the Gap between Rhetoric and Reality
He, Jiarong ; Kolenovská, Daniela (advisor) ; Svoboda, Karel (referee) ; Kubal, Agnieszka Maria (referee)
The question addressed in this paper is how the mainstream media reproduced and participated in reshaping gender discourse before and after the transformation in Russia and the Peoples Republic of China, selecting People's Daily and Rabotnitsa from 1980 to 2000 as research objects and conducting both quantitative and qualitative analysis. In general, both countries have gone through the centralised state market economy reforms and suffered the impact of free market consumerism and commercialization with these. As a result, women's aesthetic is more diversified, but it also strengthens the sexual gaze of women's bodies. There are more new occupations, but women also face great challenges when a depression or labour surplus occurs. Meanwhile, the legacies inherited by the two countries also differed to some extent. Russia experienced a more violent and comprehensive onslaught of ideas, where consumerism and commercialization were more directly reflected in the mass media, and the social gender order took on a state of tug-of-war between the traditional, communist and emerging identities, while China's reform has eroded the legacies in a more insidious and slow manner. Semiotics management remains in the hands of the Party, but economic and social liberalization are not only influencing people's...
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Strategic goals of the Russian Federation supported by the spread of disinformation and propaganda in NATO member states
Nižníková, Martina ; Střítecký, Vít (advisor) ; Karásek, Tomáš (referee)
The diploma thesis deals with the spread of disinformation and propaganda by the Russian- supported media operating in Europe. It includes narratives that misrepresent reality and cause chaos in societies. Different contradictory interpretations of reality undermine the security, stability and credibility of European democratic institutions. In connection with the aim of the work, emphasis is placed not only on the reasons for the operation of fake news, but also on the determining factors impacting the formulation of disinformation narratives that are being misused in individual states. In connection with the research form, the theory of constructivism is applied, which deals with the interpretation of national identity and national interests. The regional security complex theory is also partially included in the research. This multiple case study consists of five groups of European countries based on the relationship with the Russian Federation. Individual selected countries are examined in accordance with historical context of building relations with Russia. These relations are a prerequisite for a careful selection of disinformation and propaganda narratives. After examining the specific types of narratives, the similarity between individual groups of states will be discussed.
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The death of Jan Masaryk in the periodical press
Šatná, Barbora ; Bednařík, Petr (advisor) ; Osvaldová, Barbora (referee)
The bachelor's thesis "The Death of Jan Masaryk" in the periodical press deals with how selected media reported on the person and death of Jan Masaryk in the period from February 25 to March 31, 1948. Specifically, these are the dailies Rudé právo and Svobodné noviny (known as Lidové noviny) . But first, he deals with the person and important events in the life of Jan Masaryk. Subsequently, it presents a brief history of both dailies. He then deals with the analysis of articles in both periodicals. The researched texts could be divided into two periods: first, before Masaryk's death and the second, the days after his death. In the first period, the dailies did not pay much attention to Jan Masaryk. They rarely wrote about him, mostly in connection with forming a new government, of which he became a member. In the second period, the number of texts mentioning his name grew significantly. The most common topic was Masaryk's funeral, first its organization, then its course and Masaryk's interview for the French daily L'ordre, from which both dailies quoted very often. At that time, it was a turning point in Czechoslovakia when non-communist ministers resigned, and Klement Gottwald began to form a government in which the Communists prevailed. At that time, the Communists also controlled print media...
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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
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Reflection of the American Movie Production in the Czechoslovak Media during 1970's.
Šlechtová, Věnceslava ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
This diploma thesis The image of American Movie Production in Czechoslovak Media of 1970's focuses on how the Czechoslovak media in the 1970's created the public perception of movies which had come from the American distribution to Czechoslovakia or were projected in the cinemas among the years 1970-1979. This thesis analyzes the manner in which selected national print media, influenced by the political trends, being partly designed for the general public (daily newspaper Rudé právo, Lidová demokracie) and partly addressed to specific target groups (film periodical Film a doba, Filmový přehled, Kino), reflected the issue and the contribution of individual movies; all of that under specific political and cultural circumstances. The main theme is the usage of the movie production and its presentation as a contemporary propaganda tool. The analytic part is based on examination of several articles and reviews found in some selected media and connected to the movies or its actors and makers. The analysis is focused on important arguments and assessments in the frame of the contemporary political development. The comparison of how the issue was perceived by the daily newspapers and by the film journals hopes to bring a new aspect and a new point of view to the film and history studies. .
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