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The Proposal of Business Plan
Soudek, Lukáš ; Švec, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The subject of this report is establishing a specialized retail shop in Brno. I hold forth on analysis of a market, competition and customers in this work. In the point of view from the following subjects I have created the marketing and financial plan which is very needful for this kind of business activity which I have chosen.
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Proposal of Marketing Plan for an Expansion of Company Torrsen Sports s.r.o.
Kotolan, Jaroslav ; Gábrišová, Lenka (referee) ; Milichovský, František (advisor)
The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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Marketing Plan of the Selected company
Polakovičová, Miroslava ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce je věnována zdokonalení marketingového plánu ve vybrané společnosti. Zahrnuje potřebné teoretické základy pro analýzu dat poskytovaných společností. Po analyzování těchto údajů a sestavení matic následují konkrétní návrhy na přínos a rozvoj společnosti do budoucna. Očekávání po implementaci doporučených návrhů by mělo mít za následek větší povědomí o značce.
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Marketing Plan
Koutný, Pavel ; Gale, František (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies.
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Marketing Plan of the Aircraft L410 NG from Aircraft Industries, a.s.
Juráková, Hana ; Mertl, Tomáš (referee) ; Chlebovský, Vít (advisor)
This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.
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Design of Company Marketing Plan
Polanský, Jan ; Podhajský, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing plan for Shocart, Co., Ltd. and is divided into three parts. The theoretical part summarizes knowledge about marketing and its development, the company and its surroundings and also is engaged in marketing strategies. The analytical part examines the current situation of the company and the third part contains specific proposals.
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Business Plan of Hairdressing Salon Establishment
Stehlíková, Monika ; Procházková, Ivana (referee) ; Koleňák, Jiří (advisor)
The Master´s thesis concerns with the creation of the business plan. The prospectus is aimed at the establishment and the launching of the new hairdressing salon. Simultaneously, the business plan analyzes a status of other hairdressing salons, including the direct competitors. Based on the research and analyses are chosen the suitable strategy and tools which should bring added value to the owners and the satisfaction of customer´s needs as well.
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Business Project
Socha, Václav ; Babulík, Josef (referee) ; Groligová, Ivana (advisor)
This Master´s thesis deals with the prerequisites for producing a business project aimed at establishing a new company. It sets business area, customer segment and type of product, the company will be aimed at. It presents a proposal for establishment of the company.
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Business Plan for the Establishment of Riding Stable
Kiliánová, Monika ; DipAgrEcon,, Gabriela Kolibáčová, (referee) ; Bayerová, Vladimíra (advisor)
The aim of this thesis is the business plan for the establishment of riding stable. The stable will be located in the village Vesce near the town Moravské Budějovice and among the services that will be offered include stabling, training horses and riders and equestrian club. Part of the business plan is a thorough analysis of the business environment. There are also dealt with the essential requirements and procedure for the establishment of a riding stable. The business plan is also prepared personnel, marketing and financial plan. The business risks are related, because the work includes risk assessment company. Business plan will serve to decide whether to start a business or not.
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