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Historical brewery - potential for regional development
Mosler, Štěpán ; Boháč, Ivo (referee) ; Králová, Eva (referee) ; Zemánková, Helena (advisor)
Nowadays there are hundreds of breweries scattered throughout Bohemia, Moravia and Silesia, waiting for their new future. They are either abandoned or in private property. In the worst case they have been deteriorating with no hope of recovery. There are not many left. It is very difficult to find a new function and especially enlightened investor. Important thing is how we will treat with these structures in the future. Will we use this unique potential, or leave this place for a new function? Which way we can choose? What is the potential of these buildings and what they need? This thesis attempts to briefly describe and demonstrate the value of brewery architecture which due to dramatic changes in society became endangered. And to offer possible solutions for the preservation this unique buildings their charm and atmosphere for the next generations.
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Dopady pandemie COVID-19 na podnikání malých a středních podniků
Štarhová, Eva
Štarhová, E. Impact of the COVID-19 pandemic on small and medium-sized enterprises. Diploma thesis. Brno: Mendel University, 2024. The aim of the thesis is to assess the impact of the Covid-19 pandemic on small and medium-sized enterprises in the brewing industry and to identify factors that enable a successful response to pandemic-related crisis situations. In addition, arrangements are formulated for unexpected negative changes in the external environment of enterprises. The paper is based on a content analysis of secondary quantitative data, which allows to generalize the results to a wider range of enterprises. The crisis measures adopted by microbreweries highlight their adaptability and creativity in quickly adapting to npredictable market conditions. The specific strategies recommended are designed as precautionary measures to eliminate potential negative influences in the external environment, particularly in response to volatile market conditions and consumer behaviour dynamics.
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Marketing Research
Vávra, Patrik ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The subject of the bachelor's thesis is to design a product for a mini-brewery based on customer preferences. The thesis includes an introduction to the issue, followed by the theoretical framework of the work. The practical part deals with the company itself and its environment. To achieve the goal, various analyses are used, headed by Conjoint analysis, for which data is obtained through focus groups and questionnaires. The conclusion of the thesis includes, among other things, recommendations for two specific products that emerged from the results of the Conjoint analysis and should therefore help with the expansion of the brewery's clientele.
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Restoration of the monastery in Šternberk
Sarvašová, Anna ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the diploma thesis was an architectural study of the restoration proposal of the Augustinian monastery Šternberk. The building is owned by the city, whose task is to create new functions and uses for the abbey. The city did not concretize the plans for the construction of the monastery, it was more about a vision of the future and the discovery of new possibilities. Based on the analysis of the existing domain, conclusions are drawn about the use of new functions. The abbey is centrally located and is operationally and structurally connected to the Roman Catholic Church of the Annunciation of the Virgin Mary. The monastery also has a garden, which is currently inaccessible and unused. The plan is to revitalize the garden and build an underground parking lot that will serve the monastery and the city. The garden will be open to the public and at the same time will allow access to another part of the city. Revival of the monastery and its gardens should make the location more attractive and attract people to the city. The goal of the proposal is to create a high-quality public environment in the historic core of Šternberk..
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Marketing strategy proposal of a newly established brewery
Vaclavik, Jakub ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on marketing strategy. Its main goal is to propose a suitable marketing strategy for the emerging gypsy brewery, which will respect the internal and external environment of the brewery, and at the same time, contribute to the fulfillment of the goals and vision of the brewery. The thesis is divided into three main parts. The first part contains the theoretical framework in the field of marketing. The second part is the analysis of the current state, in which the macro-environment and the micro-environment of the brewery are analyzed. Within this part, research focused on customer behavior is also done. The third and last part is solution proposals. In this part, the marketing strategy is proposed, and thus the fulfillment of the main goal of the diploma thesis is attained.
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Restoration of limestone in Grygov
Pilcová, Sabina ; Kovář, Jan (referee) ; Guzdek, Adam (advisor)
The subject of this bachelor thesis is a reconstruction of historical building of the limestone in Grygov. This project is based on the subject AG034 Studio of Architectural Design 4 - Restoration of Monuments. The main topic of the studio work was to come up with the new content and use of a building of limestone and at the same time tie up with the adjacent area of former site of limestone, and to create an architectural study. The project is focused on converting the building into a brewery, gallery and an observation tower, multifunctional spaces for hosting public and private events and use of the adjacent area for multifunctional sports ground, workout course and a space for outdoor music festivals. During the restoration of the main building the emphasis is on purification the building, removing its inappropriate parts and returning to its original looks. Creating harmony of its historical appearance with modern and modification for new use. At the same time, it is essential to preserve the essence of the place. New interventions in the building are handled with respect for the existing structure.
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Underground culture – adaptation of an old brewery in Litovel
Shumlyanska, Karina ; Kolomazník, Jiří (referee) ; Koleček, Ivan (advisor)
Being able to be inside, tucked away, everyone focused on what they are interested in and enjoy, focused on work, learning, letting go of imagination and creating, or relaxing and enjoying sips of warm tea while listening to poetry. In two steps, appear outside, hear the bubbling water, smell the fresh air, smell the blossoming trees, admire the sight of art, create it and pass it on or have fun with friends at a social event. Two separate worlds linked into one unit functioning together and in harmony. With this proposal, I would like to achieve the connection of various communities and associations, individually very active in the Litovla area. I would also like to get elements of arts and crafts into the daily activities of the residents, such as work or, conversely, relaxation. No less important to me is reestablishing the relationship of residents with the outdoor environment and learning to be in it. Adaptation of the former brewery in Litovla, where the spirit of the place and the legacy of history were lost in the accumulation of layers. Revitalization of the area with the functions of culture, work, rest, creation and sales, with a connection to the organism of the city and the landscape line of the river with the newly created promenade.
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Underground culture – adaptation of an old brewery in Litovel
Jansová, Alžběta ; Dvořáková, Alena (referee) ; Koleček, Ivan (advisor)
Something old, something new, something borrowed and something blue. The place combines old basements, a new extension, a blue river carrying a piece of nature and a borrowed genius loci that we do not see but feel inside us. There, the relationship of people with the place is renewed and a new cultural center of Litovel is formed. Reference to the past, being in the present and the view of the future are the basis for the adaptation of the former brewery. The underground is concentrated by layers of history - the Museum of Litovelské Pomoraví and Brewing - and the layers of the present - gallery and cafe. The extension is the center of cognition, development and work. And the tower stretching into the sky opens our eyes far into the landscape. There are places of relaxation, meditation and creation side by side.
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Underground culture – adaptation of an old brewery in Litovel
Igaz, Jakub ; Šobich, Vladimír (referee) ; Koleček, Ivan (advisor)
The subject of the bachelor‘s thesis is the design of a possible solution for the adaptation of the former brewery in the city of Litovel. The building is currently dilapidated and the city is considering replacing it with a modern housing development. The goal of the design is therefore to find a suitable function and use for the underground cellars of the 200-year-old brewery, which would save the forgotten place and give it a new life. The project envisages the creation of a restaurant microbrewery and a creative center with coworking, thanks to which the area will become a center of culture and art. At the same time, the design also deal with the public space of the created square, the nearby residential block and the promenade along the river embankment.
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