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The Proposal of Organizational Change of Small Business
Danovič, Marcel ; Balát, Marek (referee) ; Rosenberg, Jan (advisor)
The bachelor thesis deals with organizational change small company. The work object is a choice of appropriate analysis, devolution the analysis of a current status, the proposal of organizational change and account the proposal. An accomplishments of the work are proposals and references apropos organization and management, which suppose to improve a situation inside the company.
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The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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Business Plan
Fukátko, Petr ; Procházka, Jiří (referee) ; Heralecký, Tomáš (advisor)
The object of this master’s thesis is business plan for a city bikes shop. It’s first part is more teoretical and about firm’s external surroundings. The main part of business plan is in the second part of thesis.
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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Marketing Strategy of the Company Vimpex Lighting, s.r.o.
Urban, Karel ; Ing.Patrik Ardely (referee) ; Chlebovský, Vít (advisor)
Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.
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Proposal of Communication mix of a Company
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on the design of the communication mix in the company Rely servis s.r.o., which concerns with sale of Hyundai cars and also offers supporting services. In the theoretical part are defined important terms of marketing and marketing mix. The practical part is based on the theoretical part. The design of the new communication mix, which aims to raise awareness of the showroom, to strengthen sales support and to raise awareness of automaker´s offer, is based on the performed analyses.
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