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Marketing Communication of the Company Providing the Service
Marková, Adéla ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma‘s thesis deals with an analysis of marketing communication of the company Tomi bar. The work consists of three main parts. The first part is devoted to the theoretical background necessary for the knowledge of the issue. In the subsequent analytical part, the thesis is devoted to the analysis of the enterprise itself, both from the internal and external side. The third part is built on the description of proposals, these proposals should help to improve some elements of the marketing communication of the enterprise.
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Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
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Business Plan for Establishing a Company Octago s. r. o.
Malast, Martin ; Dohnalová, Veronika (referee) ; Hornungová, Jana (advisor)
The subject of my bachelor work is processing the entrepreneurial object of the foundation and operation company Octago. The work is divided into theoretical, analytical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for Octago is conducted in the practical part. The aim of this work is basing company Octago.
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Process optimization maitenance section Bystronic Czech Republic, s.r.o. company
Doušková, Lucie ; Drlík, Michal (referee) ; Rozehnalová, Jana (advisor)
This thesis focuses on mapping the service department at Bystronic Czech Republic s.r.o. and optimizing it to improve future process conditions. Optimization will include a solution design to improve the functionality of the department so that business goals can be achieved. The evaluation is based on a comparison of data of past periods using a process approach. The introduction describes the analytical and optimization tools from which the data will be used to design the most appropriate solution.
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Business plan
Kodeš, Jakub ; Nedomová, Lenka (referee) ; Veselý, Josef (advisor)
Master's thesis was made due to a lack of culture in sales to final customers. The aim of emerging company is to highlight in these gaps and deliver customer solutions, which affects all processes in the company. Ultimately bringing to our customers improved communication with consumers, enhancing the prestige of the company and increase sales.
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Feasibility Study of Glutten-Free Pizzeria Establishing
Páter, Vít ; Vraniak, Lukáš (referee) ; Chlebovský, Vít (advisor)
In this work, I deal with whether it is possible to build a competitive gluten-free pizzeria that will directly compete with normal pizzerias, and even try to offer lower prices and build a certain competitive advantage. The work consists of three parts. In the first part I will focus only on the theoretical part of the issue of business and building a business. The second part contains mainly analyzes of customers and competitors. The third part contains a design of a gluten-free pizzeria based on the findings from the previous two parts.
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The Business Plan for the Establishment of Restaurant
Vašendová, Dominika ; Janošcová, Zuzana (referee) ; Ptáček, Roman (advisor)
This diploma thesis deals with making business plan for the establishment of restaurant in Frenstat pod Radhostem. There is theoretical basis connected with realizing business plan in first part. Analytical part of the thesis comprises macro and micro environmental analysis at market research to detect potential demand in defined area. Result of business plan is establishment proposal.
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Possibilities of financing innovations in Small and Medium Enterprises
Vavrys, Ondřej ; Čuperová, Lenka (referee) ; Bočková, Nina (advisor)
The subject of bachelor thesis „Possibilities of financing innovations in Small and Medium Enterprises“ is a description of thoughtful product innovation and suggestions of possible ways of financing it. In the theoretical part of the thesis terms related to innovation and possibilities of financing business activities are explained. The practical part is focused on the characteristics of the selected company and the proposal of financing the intended Innovation. The conclusion contains an evaluation and a proposal for solving the problem.
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Business Project
Zedníková, Barbora ; Vrba,, Kamil (referee) ; Sládková, Jitka (advisor)
This diploma thesis deals with a business project proposal formation. Subject of this proposal is establishment of a new shared service centre. This thesis is divided into three main parts. The thesis starts by introducing the theoretical knowledge, which is followed by analysis of the market and competition environment. Finally, it elaborates a complete procedure for establishing new shared service centre, including economic evaluation.
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Development of a Small Family Business
Šimčík, Michael ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The bachelor's thesis deals with the development of the family business Vinařství Výmola in the village of Mikulčice in South Moravia in connection with the growing labor demand for the operation of the company. At the beginning of the work, analyzes are determined and described, which are then applied to the market in which the company operates and to the company itself. The implementation of the development of the company is scheduled in the design part.
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