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Corporate social responsibility at Kladno region
Kozáková, Kristýna ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The aim of diploma thesis is to identify the level of corporate social responsibilty in the specific organizations from different branches including non-profit organizations. The thesis also involves an analysis of inhabitans' consciousness about corporate social responsibility. The research includes also a sample of students. This thesis evaluates the level of corporate social responsibility, compares results with results of whole Czech Republic research, identifies weaknesses and offers recommendations for improvement of corporate social responsibility at Kladno region.
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Compliance in real business
Kalová, Kristýna ; Pelák, Jiří (advisor)
My bachelor work deals implementation of Compliance in real business companies. In this work is explained the idea of Compliance, corporate social responsibility, environmental policy and term of Stakeholders. On the frequent examples are shown methods of enterprise corruption.
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Importance of building brands
Plaček, Jan ; Kašparová, Eva (advisor) ; Cipro, Martin (referee)
This paper aims to describe the relationship of existing or potential customers to the company brand. Theoretical part of this thesis deals with brand building and all relevant aspects, which are primarily concerned about aspects of CSR ("Corporate Social Responsibility ") programme. The practical part of this work closer looks at the project "Sponsors for kids" which is a typical example of the CSR programme.
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Cause Related Marketing in the Czech Republic
Lipovská, Petra ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor's thesis concerns with an issue of perception and influence of Cause Related Marketing on young generation in the Czech Republic. In the theoretical part the key principles and forms of the partnerships between the businesses and non-profit organisations or causes are explained. In this part there is also a detailed case study from abroad. In the practical part the author evaluates two Czech CRM projects and shows the results of own research of attitudes of young Czech consumers to CRM and also tries to find differences in perception according to sex and place of living.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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Corporate Social Responsibility in Czech companies' practice
Košťáková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and above all describes the practical use of CSR by the Czech companies. The first part contents the introduction to CSR and information concerning global and european initiatives related to CSR. The second chapter creates the fundamental part of this thesis and is focused on the situation in the Czech republic, awareness and attitude of Czech public and companies to CSR and first of all it includes the analysis of CSR practiced by Czech companies, which is based on the surveys carried out in the Czech republic in connection with this topic. The conclusions of the second chapter are consequently verified on the practical example of two companies. Here two very different companies are confronted - big company involving the foreign capital (part of foreign TNC) and small originally czech company.
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CSR Strategy in Aviation
Foralová, Jitka ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This thesis deals with the general concept of Corporate Social Resonsibility (CSR), its principles and contributions which have been applied to the air transport market. The first chapter defines the notion of CSR, analyzes three pillars of sustainable development and discusses the opinions that fundamentally reject the CSR concept. The second and the third chapter look at the aviation industry from the sustainable development point of view. Discussion about social contributions of the air transport and current topics concerning sustainability are a basis for the theoretical model of CSR which has been constructed with regard to unique industry features. Execution of CSR policy is being analyzed in the last chapter. The CSR initiatives of the airline company are evaluated in terms of their impact on the company overall performance.
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