|
|
The power of social networking sites in the international environment
Kochová, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This Bachelor thesis called The power of social networking sites in the international environment analyses the power of new so could cial platforms from global perspective with the help of insights into the past, analysing the current situation and forecasting the future developments. The aim of this thesis is to form recommendations for an effective utilization of the power of social networks based on the assessment of the impact of selected campaigns on social networks and comparison of the usage of social networking sites in selected countries. The first chapter looks into the origins of social networking sites and their characteristics. The second chapter shows how this power is given and which future impacts on the usage of social networking sites could social networks have on the international environment, even if we have to change our habits. In the third chapter the impacts of selected marketing campaigns are analysed, and in the fourth, a user survey of social networking sites was taken in three selected countries (Czech Republic, France and United Kingdom).
|
|
|
Analysis of ICT tools supporting Social Learning
Brychta, Ondřej ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The objective of this bachelor thesis is to demonstrate interconnection of information and communication technologies with psychosocial aspect of the individual. The bachelor thesis is focused on ICT tools, which support social learning with their functions. In the beginning of theoretical part the concepts of social learning and socialization are described. The following describes the theories of social learning by their first protagonists. The thesis also describes the new media, provides a definition of the term social networks and presents their history and distribution. This is followed by an analysis of selected ICT tools, which support social learning. Graphic overview of the use of computers and the internet provides statistics of ČSÚ. At the end of theoretical part are reflected changes, that come with ICT tools. They are manifested in the way of communication and the possibility of appointing behavioral models from the virtual world. The practical part contains the results of the survey. The target group of this survey was primarily the younger generation, in which the personality of individual is still developing and that is why the use of this ICT tools has a significant impact on their social learning.
|
|
|
Social Community in Social Networks on the Internet
Šuk, Marek ; Novotná, Eliška (advisor) ; Šimůnek, Michal (referee)
The subject of this thesis is a study of the use of the social networking site Facebook in relation to a selected social community from the point of view of the author. The aim of this thesis is to analyse the selected social community and to address this issue, four aspects concerning the selected community are analysed; structure, sociopreferential relationships, social capital and social integration. In the first part of the thesis, I describe the existing theoretical knowledge about social integration, the sociological concept of social community, social capital and its theories and the history and basic characteristics of social networking sites. In the second part of the thesis, I describe the selected community's structure and the processing of data, obtained from research, exploring the frequency of social interactions in this community during a defined period of time. Through chosen sociometric methods, I draw conclusions which address the four aspects outlined above, thus fulfilling the aim of this thesis. The outcome and significance of this thesis is to provide inspiration to companies to achieve greater efficiency of performance by working more effectively with their employee teams.
|
|
|
Media education in Leisure Education: Social Networking Sites as a Challenge for Educators
DOBOSIOVÁ, Martina
The master thesis deals with educational approaches and attitudes to social networking sites in leisure education in Czech Budweis. The theoretical background describes current social networking sites and benefits for their users. Next there are descriptions of puberty years, of leisure time as a time when social networking sites are used the most and of leisure education. The thesis includes comparison of Czech and Dutch approaches to media education in their educational systems. The research part includes opinions of leaders working in leisure education in Czech Budweis about an educational influencing of using of social networking sites and their experiences. Into research were joined 9 schools and school institutions for leisure education from Czech Budweis. The first part of the respondents do not devote to education of using of social networking sites. The second half of the respondents is trying to educate children to be conscious about risks, to understand to rules of social networking sites. Leaders talk with the children about a content which the children see on their accounts. But the leader´s influence causes just that the children know theoretical informations. So it is important to find a way how to teach children in a way that leader´s educational approaches make them behave differently and make them know about other possibilities of using social networking sites.
|
|
|
Data in social networking sites and it's use by small and medium enterprises
Kořínek, Tomáš ; Kunstová, Renáta (advisor) ; Feige, Tomáš (referee)
This diploma thesis focuses on data included in social networking sites. It also evaliuates the possibilities of using such data from small and medium enterprises (SME) point of view. The first part of the thesis describes the context of social networking sites (SNS). Further it explores structures in which SNS data persist and conditions to be met when loading the data. The first part incorporates an overview of basic actions to be peformed when starting using the data. The second part of this thesis is more focused on usage of the data. It offers a detailed overview of cases of use in terms of data on SNS. The third part is subdivided into two separate sections. The first section describes results of an experiment on what data can be found based on name and email address. The second section contains a suggestion on a course of actions needed to be made to establish an SNS strategy in a SME. The course of steps is further demonstrated on a real world small enterprise. The main asset of the thesis is the overview of data available on SNS, steps to load it and it's cases of use. This allows the enterprises in SME sector to orientate themselfs in the world of SNS data and to fast integrate the data in the everyday life. Another asset of this thesis is the demonstration of what data can be found on SNS after entering name and e-mail address. This can help individuals imagine what data they are sharing without knowing it.
|
|
|
Social Media Marketing of The Faculty of Informatics and Statistics VŠE Prague
Vitinger, Aleš ; Basl, Josef (advisor) ; Mazouch, Petr (referee)
The main goal of this thesis is to analyze possibilities of social media marketing and its use for the purposes of FIS VŠE. The analysis covers social networking sites and their evolution, including description of current major social networking sites. The marketing potential of social networking sites is analyzed in the second part of general analysis with special attention to specifics of Czech market and use of social networking sites in Czech republic. There was a competitive analysis done as a base for the formulation of social media marketing strategy of FIS VŠE. The competitive analysis compares other Czech technical universities and describes the position of FIS VŠE in comparison with those. Another analysis was made comparing foreign top technical universities to find and describe best practices in social media marketing that could be used in the strategy for FIS VŠE. Findings of both analyses were used in formulation of Social media marketing strategy of FIS VŠE which offers a framework for the work of social media team. The strategy is prepared in a brief form of 6 documents. The basic documents and processes are covered by an interactive tool prepared using Google Spreadsheet. This tool is ready to use by the social media team. Other parts of the strategy cover Rules, Metrics and Content tips. The strategy can be adopted as a whole or used to inspire and adopt only smaller parts.
|
|
|
Communication in social networks in the Czech Republic - case study
Bouček, Pavel ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis deals with themes of social networks and the current situation in the Czech Republic. The object of this work is to introduce the readers problems, that today's socialnetworks offer. In this work is developed a basic knowledge of interpretation of terms like information, data and knowledge, characteristics of communication and the communication models, and where the information deformation rise. Next part is to devot perception of media in various areas, it's development is captured from inception to the present. Subsequently there are analyzed socialnetworks, which are the core subject of this work. As a last, but not a least, is indicated marketing opportunity. For this work were developer four online questionnaires. The purpose of the questionnaire was to find out respondents thoughts of general concept of information and how to interpret the definition of information according to ČSN. Questionnaires are focused on security of social networks Facebook and respondents action in social networks. The thesis is further developed and evaluated with statistics relating to the current number users of socialnetwork Facebook in the Czech Republic, followed up with global FB usage and usege in Europe. Hereafter is also formulated connection among users of the mentioned networks. The goal of the practial part of this work is to evaluate situation of social networks and their possible further development in terms of the market.
|
|
|
Social Networking Sites in Education
Suková, Lenka ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
Diploma thesis deals with social networking sites and their use in education. Thesis is divided into two general parts. The first part deals with theory of learning; Bloom's taxonomy of educational objectives and new educational theory based on learning in networks -- Connectivism. After that thesis focuses on the definition of social networking sites, introduction of some of the best known social networking sites and examples of their use in foreign and domestic educational practice. The second part of the thesis is concerned with a practical use of chosen social networking site Wall.fm in classes of Web 2.0 and Social Networking Services course at the University of Economics, Prague. One of the parts is devoted to the survey among students of the course regarding the feedback on the use of social networking site in classes. The author then offers recommendations and suggestions for the use of the social networking site in Web 2.0 and Social Networking Services course in the upcoming semesters.
|
|
|
Use of social networking sites to support virtual teamwork in organization
Švec, Pavel ; Kunstová, Renáta (advisor) ; Benáčanová, Helena (referee)
The thesis is focused on utilization of social networking sites as a tool for virtual team collaboration support. The first goal is to identify critical success factors of virtual teamwork, which are currently not supported by groupware tools, based on description of virtual team characteristics and processes. Identified critical success factors represent the basis for the completion of next goal, which is to describe aspects of social networking sites, which are able to support the identified critical success factors. That leads to the main goal of the thesis, which consists of two main parts. First part is the analysis of social networking sites aspects influence on virtual teamwork critical success factors. The second part is the practical solution of utilization of social networking sites for virtual teamwork support. Final solution includes all social networking sites implementation phases starting from choosing the product, implementation process and ending with setting of team processes and utilization principles. Social networking sites aspects description is based on current enterprise information systems trends and the final solution results from the analysis and synthesis of findings from both previous thesis parts. The main contribution of the thesis is the solution of social networking sites utilization inside the organization and providing of practical instructions for implementation of social networking sites in order to support virtual teamwork.
|
|
| |
guest ::
